CinemaNow opens new channels for Blockbuster
Blockbuster is stamping its brand on CinemaNow's system for delivering movies over the Internet, providing the video rental chain with another avenue for reaching consumers who want to rent and buy movies without traveling to a store.
The alliance with CinemaNow, to be announced Wednesday, accelerates Blockbuster's push to catch up with rival Netflix, which has diversified beyond its DVD-by-mail service by piping more than 12,000 movies and TV shows over high-speed Internet connections.
US-based Blockbuster took its first step toward matching Netflix in late November when it introduced a gadget, made by 2Wire, that connects to television sets and temporarily saves video after it's downloaded over high-speed Internet connections. Netflix already had been marketing a similar box made by Roku.
"We put our toe in the water and now this gives us a significant leap forward in our consumer offerings" for digital delivery, Blockbuster Chairman Jim Keyes said in an interview.
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