iTunes' rivals are worth a look

If there were a reason to keep using Apple's iTunes Store exclusively to buy music online, it escapes me. Do you buy CDs only from your neighborhood record store? Not unless your best pal owns the store.

In the world of physical music sales - yes, CDs still exist - there is little reason to spend US$14 for an album while another retailer offers it for $10. We shop around for price.

So why spend more at an online store when a virtual competitor is a mouse click away? Moreover, why shop for music at a place where you can play that purchase on only one company's line of digital music devices?

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