Retailer on target with intelligent marketing product
Mr Price has implemented TransUnion's Intelligent Marketing Process (IMP) with the objective of ensuring the quality of respondents to the retailer's marketing campaigns. The solution is designed to enable companies to target the market more effectively.
IMP is a sophisticated process that consists of a combination of various sequential statistical models. It is designed to provide for National Credit Act (NCA) compliance through its effective Affordability Model and also measures actual expenses and income versus the estimated expenses and estimated income of a prospect. It then calculates the prospect's ability to afford an offer.
TransUnion has assisted the retailer in its marketing campaigns over the past three years and the company's products have been found to be very effective; the return on investment is substantial with faster turnaround time and has proven to be the best solution available in the credit market.
Thamir Hassan CEO of the company's Analytic & Decision Services (ADS) comments: “The solution has been designed to provide Mr Price with an accurate mechanism to target marketing efforts and achieve optimal results.”
