Loeries Creative Week

Joe Public takes top honours

VML Birdwatching at the Loeries | SAB's Vaughan Croeser named Marketer of the Year

Danette Breitenbach

All the winners from night 1

VML Birdwatching at the Loeries | A high standard for print and design

Danette Breitenbach

VML Birdwatching at the Loeries | The future is in good hands

Danette Breitenbach

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Save on CRM dev costs: go off-the-shelf

Packaged applications take a considerable amount of risk out of any CRM implementation. Development time is reduced, testing time is reduced and, as a result, costs are typically lower. By providing standardized CRM building blocks, packaged applications allow companies to focus on the business value and making sure their CRM systems meet their business objectives.

31 Mar 2008

Companies now have many options when it comes to packaged applications for CRM , and these applications are helping companies reduce development time, in some cases by as much as 65 percent, which in turn helps save money.

These resources are now freed up to explore greater CRM customization that ultimately helps companies focus on aligning their CRM systems with their core business objectives. With the first generation of CRM products, deployment was typically a 12 to 18 month process and complete return on investment took another 12 to 18 months.

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