MagentaComms offers pay-on-performance PR services

Brand Activist, Jason Frichol says, "Our new public relations offering supports our integrated and cohesive approach for our clients. We are a results-driven company, which primarily makes its money on achieving client's goals. We needed to devise a shared risk model for our clients in conjunction with a remuneration structure to motivate our staff whose income is now wholly performance based."

Frichol goes on to state that in terms of the offering, MagentaComms only gets paid according to the amount of exposure it secures for the client. This has dyadic benefits as both the client and MagentaComms mutually decide on what's 'press-worthy' with the ultimate goal of only distilling quality content to journalists. The model eliminates the industry norm of exorbitant retainers.

As part of its congruent offering, MagentaComms is focused on formulating composed strategies, creating positioning, themes and angles that drive higher awareness, exposure and coherence in the marketplace.

MagentaComms' offering includes research and positioning, strategy, planning, press release writing; media features, press conferences, media training, media and internet monitoring, crisis management, community outreach, event planning, product PR, customer case studies, by-line articles, speech writing, newsletters and editorial services.

Jo-Anne Ross, the newly appointed head of MagentaComms concludes, "Solid communication skills are paramount, but it's applying them effectively and measurably in ever increasing complex markets that will set our services apart."