How to create packaging that kills knockoff products

Are you facing tough competition from generics and other knockoffs in your market? With house brands becoming increasingly common in all product segments, it's getting harder and harder to convince consumers that original, category building products are worth the premium price they typically carry.

So why not use your packaging to change the game and out step all the knockoffs? That's exactly what Elmer's glue did.

Read the full article here.