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CSI:Miami star for local jewellery catalogue
CSI:Miami female lead Eva La Rue (Natalie Boa Vista on screen) will star in premium jeweller Browns The Diamond Store's new seasonal catalogue. The actress, who arrives in South Africa on Wednesday, 14 May 2008, for the campaign shoot, is the latest installment of the jeweller's long association with celebrities that include Celine Dion, Simply Red's Mick Hucknall, JayKay of Jamiroquai and Charlize Theron.
CSI:Miami's Eva La Rue will star in Browns The Diamond Store's new seasonal catalogue.
The Browns catalogue forms part of an endorsement deal brokered by Marcus Brewster Publicity (MBP) and greater campaign collateral featuring the star.
"Eva encapsulates the essence of the brand," says designer and co-proprietor Larry Brown. "Classic elegance, sophistication and femininity, yet accessible elements which reflect in every piece we create and aspects which we recognise in Eva and the roles she assumes on both the big and small screen."
The Eva La Rue initiative for Browns, a long-time MBP account, is "another example of the international leverage and influence the firm is able to extend on behalf of its clients" says CEO Brewster. Two years ago, the PR firm secured the global launch of the By Caprice lingerie range for Canderel, a campaign that went on to win top FMCG honours in the 2007 PRISM Awards, as well as the overall Gold Award for Best PR Campaign of the Year.
