Just for mums and the little people (and the oldies too)

Membership is free and there are no obligations. Parents can even link their membership to the retailer's successful community-based rewards program, MySchool', and help raise funds for the school or charity of their choice.

“As a mother of three young children myself, I understand all too well how many challenges parenthood presents. Our aim is to give parents - and grandparents - not only a regular supply of useful information, but also to offer an outside ‘support system' they can turn to for expert advice when they need it,” explains Jacqueline Rojo, Woolworths Loyalty Manager.

“We've brought in some of the country's best-known child specialists, including nutritionists, dieticians and occupational therapists, who, through our regular email newsletters, will provide useful information on areas from feeding plans and recipe ideas for babies and toddlers to advice on how to get a fidgety baby to sleep or feed better. We'll also tell our members about exciting new products,” Jacqueline adds.

In addition to the chance to win super gifts, there are other great goodies to enjoy as well - just take a look at the company's website.

“We know how little time mothers often have for themselves,” says Jacqueline, “so we've devised a few ways to help make them feel special.”

Members will also enjoy all the benefits of membership in the retailer's ‘world of difference' such as the opportunity to enter exclusive competitions and win super prizes.

To become a member, visit http://www.woolworths.co.za and follow the links to the ‘littleworld' application page, or pick up an application in the baby department at any store.