The greener side of Tesco's

The Greener Living ranges will hit the shelves early next year alongside other such popular Tesco brands as Finest, Value and Healthy Living. Some of the first Greener Living products will include energy-saving light bulbs, bin liners from recycled plastic and an energy-saving eco-kettle.

Said Andrew Brocklehurst, Green Category Director at Tesco: "Customers tell us they want to shop greener but they don't always find it easy to know which choices are better for the environment. Through the Greener Living brand and website, we can give more environment-friendly products and clearer information - as well as delivering the great value that is Tesco's hallmark."

The Greener Living range will complement the hundreds of "green" products that are already showing extraordinary growth at Tesco and will help customers:

* reduce the energy they use and hence their carbon footprint;
* reduce the waste they generate;
* buy recycled products and recycle more themselves;
* reduce the water they consume and their impact on the environment.

The Greener Living website (http://www.tesco.com/greenerliving/) is an interactive site aimed to educate and engage anyone who wants to live a more environmentally sustainable lifestyle.

Dick Strawbridge, green campaigner and presenter of BBC's 'It's not easy being green' said: "Tesco's new Greener Living website is set to be a really useful and practical resource for anyone hoping to make their lives more eco-friendly. Customers can find a whole raft of ideas, suggestions, tips and inspiration for going greener in all aspects of their lifestyles, all in one place. And by starting small, every little step helps our lives become more sustainable."

Alongside all the latest information, hints and tips to help customers lead a greener life, Tesco will be offering customers ways to engage with the site - they can take part in polls and even post their own green tips.

There'll also be opportunities to ask famous personalities like Dick Strawbridge and Matt James of Channel 4's "The City Gardener" for their tips on how to be greener at home, in the garden or even at work. Greener Living will also provide regular updates for customers on the continuing work to reduce Tesco's own environmental impact.

Other top environmental personalities contributing to Greener Living include author Natalia Marshall, Justin Francis, travel writer and co-founder of responsibletravel.com, and Melissa Corkhill, founder of "Green Parent" magazine.

Source: eMediaWire.com