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Digital Company news South Africa

SA's online industry lives up to Bookmarks' tough standards

The Bookmarks awards, hosted in Cape Town on 18 November, celebrated the strength and growth of the country's online industry by naming a range of outstanding winners for 2010 across its fiercely contested categories.

Judging was based on stringent criteria and both panels agreed that the more than 400 submissions comprised sufficient world-class entries to hand out a range of awards across both the agency and publisher categories.

An indication of the dramatic jump in the quality of the 2010 entries was the fact that the judges awarded six Gold Pixels in the publisher categories this year, compared to none in 2009. Furthermore, 17 Silver Pixels, 14 Bronze Pixels, two Best in Show (Agency) and 10 Individual and Team Awards were awarded across all publishers and agency categories.

"We have very strict criteria for granting a Gold Pixel - it is an extremely prestigious and elite award reserved for only the very best work," says Nikki Cockcroft, chairperson of the Bookmarks awards and deputy-chair of the Digital Media and Marketing Association (DMMA), which organises the awards.

"The fact that our judges awarded six Gold Pixels is testament to the fact that we now have many players in the South African digital landscape that can compete on an international level. We also hold our Silver and Bronze award winners to very high standards so all agencies and publishers that walked away with awards last week can be very proud of their achievements."

Within the agency categories, Pixels were awarded based on the following key criteria:

  • Results/campaign success (accounted for 40% of the total score in most categories)
  • Aesthetics (not applied within the search marketing categories)
  • Creative and intelligent use of technology and creative idea
  • Verifiable results data
  • Winning testimonial from clients

In the publishing categories, key evaluation criteria included:

  • Had the site seen meaningful growth?
  • To what extent were the key objectives met?
  • Did the site deliver on commercial, aesthetic, content and usability principles?
  • Most importantly, could it compete with peer sites internationally?

Each finalist was judged against the relevant criteria in that category. If the standard of entries in a particular category wasn't high enough, no awards were handed out for that category. was one of the Gold Pixel winners in the "Best Publishing Site" category of the 2010 Bookmarks awards. It was granted a silver medal at the awards evening because of an administrative error during the consolidation of the awards. The publishing judging panel awarded the Gold Pixel based on true excellence in digital publishing with receiving the highest publisher scores in the category criteria.

"We would like to apologise for the error and congratulate on winning a well-deserved Gold Pixel," concludes Cockcroft.

BBC, ADTECH and Facebook were the 2010 Bookmarks premier sponsors. For all the 2010 Bookmarks awards information, visit


Agency Winners
Best Website (SPONSOR: The Spacestation)
BronzeClickthinkingDon't be a Passenger
Best e-Commerce Website (SPONSOR: Avusa Media Live)
Best Campaign / Microsite (SPONSOR: Kuier)
BronzeDraftfcb MeshNowologyHosted Services
BronzeStonewall+Hot New Spark
SilverOgilvy Interactive & HelloComputerGoodbye Citi
Best Mobile Site (SPONSOR: YOU)
BronzePrezence DigitalStandard Bank Student Loan Application
SilverTrigger IsobarNike Football Mxit Group
Best Display: Rich Media (SPONSOR: digitalmark)
BronzeAqua OnlineGautrain
SilverGloo Digital DesignNight Vision
SilverGloo Digital DesignCamera
Best Paid Search Campaign
Best Social Media Campaign (SPONSOR: Huisgenoot)
BronzeClickthinkingI am a Stormer
BronzeGloo Digital DesignLove Birds
Best Integrated Campaign (SPONSOR: Drum)
SilverOgilvy InteractiveGoodbye Citi
SilverTrigger IsobarNike Football Integrated Campaign
Best Online Video (SPONSOR: MSN)
BronzeBoth Worlds"Chicken to Change"
SilverClickthinkingVodacom Couch Call
Best Viral Campaign
SilverYuppiechefWoolies Lovebirds Ransom
Best of Agency Show
Ogilvy InteractiveGoodbye CitiBest Integrated
Clicks2CustomersEziBuyBest Paid Search Campaign

No awards were awarded in the following categories:

  • Best Mobile App
  • Best Email Marketing Campaign
  • Best Mobile Display
  • Best Organic Search Campaign
  • Best Display Standard Media
  • Best Media Plan

Publisher Winners
Website launch
Publishing site
Specialist Digital Publisher (SPONSOR: BDFM)
Mixed-Media Project (SPONSOR: The Nielsen Company)
Silver24.comNews24 Digital News Brand
GoldDstv OnlineBig Brother Africa All Stars
Mobile Publisher
Silver24.comNews24 Mobile
SilverMail & Guardian2010 microsite
GoldMail & GuardianMadiba Tribute Site
Use of Video/Audio (incl. podcasts) (SPONSOR: DstvO)
GoldCambrientThe Digital Edge
GoldBoth WorldsZANEWS
Blog Award
BronzeFinMedia24Marc Ashton
SilverJaundiced Eye

Individual and Team Awards
Individual Agency Awards
Best Social Media Marketer
Scott GrayQuirk
Best Paid Search Marketer
Michele ClarkClicks2Customers
Best Display Marketer (SPONSOR: The Spacestation)
Andre BritzQuirk
Best Student (SPONSOR: Investec)
Yannick PianRed & YellowWebsite for Lucky Star Pilchards

* No awards in other Individual categories

Individual and Team Publisher Awards
Editorial team
The Daily Maverick
Digital Advertising Sales team (SPONSOR: Isobar)
Habari Media
Digital Editorial Individual
David McKay -
Best Agency & Best Client
Best Client
Pick 'n Pay
Best Agency (SPONSOR: tvplus)

Greatest Individual Contribution to Digital Media & Marketing (SPONSOR:
Adrian Hewlett - Habari

IAB South Africa
The Interactive Advertising Bureau (IAB) South Africa is an independent, voluntary, non-profit association focused on growing and sustaining a vibrant and profitable digital media and marketing industry within South Africa.
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