It is a 48-hour competition to create up to a 60-second viral ad for a well-known international charity whose identity will be kept secret until it begins. Entries close at midnight on 16 May and contestants will then have one week to trigger a viral campaign to get as many votes as possible for their entry.
Between 24 and 27 May, a panel of advertising leaders will judge the shortlisted entries and select two winners based on the overall creative execution of the brief and the videos' public votes. The two winners will be announced on 1 June.
Anna Bateson, head of YouTube marketing, EMEA, said, “Last year's competition generated a lot of interest amongst young creatives eager to showcase their skills through the wide reach, social and viral power of YouTube. We are delighted to be working with Cannes Lions for the second year in a row. This competition is a great opportunity for young creatives to join forces as a YouTube team and challenge the best advertising talent in the industry.”
Last year the 48 Hour YouTube Cannes Young Lions Ad Contest received 692 entries and over 100,000 votes and was won by Adeline Chew from Malaysia and Guy Dayan from Israel. Get ready to go to www.youtube.com/canneslions as it opens.
Cannes Lions and Adobe have created an easy and fun way to keep up-to-date with the latest news from Cannes. The Festival Widget has three features:
Follow all the buzz of Cannes on the Adobe Festival Widget here
So get involved, tweet away, record your thoughts on the upcoming event and spread the word. Go to www.canneslions.com.