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Make an ad. Spread the word. Go to Cannes

26 Apr 2010

In South Africa, the second 48-hour YouTube Cannes Young Lions Ad Contest opens at 1am on 14 May 2010 and offers two young creatives (28 or under) the opportunity to go to Cannes 20-26 June and compete as Team YouTube in the 2010 Young Lions Film Competition, alongside 41 other teams from around the world.

Make an ad. Spread the word. Go to Cannes

Criteria

It is a 48-hour competition to create up to a 60-second viral ad for a well-known international charity whose identity will be kept secret until it begins. Entries close at midnight on 16 May and contestants will then have one week to trigger a viral campaign to get as many votes as possible for their entry.

Judges

Between 24 and 27 May, a panel of advertising leaders will judge the shortlisted entries and select two winners based on the overall creative execution of the brief and the videos' public votes. The two winners will be announced on 1 June.

Chris Baylis, executive creative director - TribalDDB Amsterdam

Edmund Choe, executive creative director, Greater China - Saatchi & Saatchi

Colleen DeCourcy, chief digital officer - TBWA Worldwide

Brian Elliott, founder and chief executive - Amsterdam Worldwide

Anna Bateson, head of YouTube marketing, EMEA, said, “Last year's competition generated a lot of interest amongst young creatives eager to showcase their skills through the wide reach, social and viral power of YouTube. We are delighted to be working with Cannes Lions for the second year in a row. This competition is a great opportunity for young creatives to join forces as a YouTube team and challenge the best advertising talent in the industry.”

Last year the 48 Hour YouTube Cannes Young Lions Ad Contest received 692 entries and over 100,000 votes and was won by Adeline Chew from Malaysia and Guy Dayan from Israel. Get ready to go to www.youtube.com/canneslions as it opens.

Festival Widget

Cannes Lions and Adobe have created an easy and fun way to keep up-to-date with the latest news from Cannes. The Festival Widget has three features:

Facts section - re-tweet latest news;

Testimonials gallery - thoughts and comments from speakers, judges, attendees and enthusiasts in video format - record your message to the festival via webcam;

Sharing option - share the widget and its content on any favourite social networking sites, your blog or website.

Follow all the buzz of Cannes on the Adobe Festival Widget here

So get involved, tweet away, record your thoughts on the upcoming event and spread the word. Go to www.canneslions.com.