Exponential talks about trusting the machines in today's online marketing industry Learn why marketers should care about audience discovery and how trusting the machine can help make better marketing decisions.By Anna Cannon, issued by VDX.tv20 Jul 201620 Jul 2016 WhatsappPrintPDFXLinked-inFacebookMore sharing options About Anna CannonAnna Cannon is the Senior Marketing Manager at Exponential.VDX.tv is a global advertising technology company that is transforming the way brands connect with relevant audiences in today's converging video landscape.News About UsContactWebSiteVDX.tv releases 2021 holiday video advertising guide for brands and retailers22 Oct 10:09Household targeting's role in the cookieless future25 Jun 07:49Study from VDX.tv finds video advertising more effective across combination of CTV, desktop and mobile devices26 May 09:23How household targeting can improve engagement18 May 07:04VDX.tv releases a guide on 'advanced TV': What it is and how it can help drive results01 Jun 10:48
Marketing & Media#Effies2025 | Ogilvy and VW: Creating campaigns for societal changeDanette Breitenbach 8 hours
Marketing & Media30 years of iPendoring: Celebrating language, culture, and creativity in South Africa11 hours
PromotedMarketing & MediaRed September emerges as a top agency at the 2025 Assegai AwardsRed September 3 days
ESG & Sustainability#DisabilityRightsAwarenessMonth: Showing up, breaking barriers and belongingVijayan Chetty, BET Software 3 days
Marketing & MediaAssegai Awards honoured at the UJ Strategic Communications Alumni EventDMASA 10 hours
Marketing & MediaDaily Maverick and the Youth Employment Service announce the return of the Yes Top 35 Under 35Daily Maverick 11 hours
FinanceCIMA launches new toolkit to boost public sector productivity and deliver better value for taxpayersAICPA & CIMA 7 hours
ESG & SustainabilityTotalEnergies: French court ruling over false climate claims could boost African cases against pollutersZunaida Moosa Wadiwala and Tracy-Lynn Field 7 hours
Marketing & MediaThe martech mirage: $160bn spent. But ROI is still elusiveMusa Kalenga, Brave Group 12 hours
AutomotiveDunlop Tyres enhances Mileage Warranty with extra coverage for driversDunlop Tyres SA 7 hours
Tourism & TravelSho’t Left for Summer: Discover Dullstroom and Hoedspruit’s hidden gemsRobin Fredericks 10 hours
LegalMother wins appeal against Eastern Cape Health Department in cerebral palsy caseNtando Makuyana 10 hours
HealthcareFrom tech to tranquility: The evolution of skincare from 2025 to 2026Dr Danielle Gounder 11 hours
HR & ManagementIs AI bias harming your recruitment process? What businesses need to knowNadeem Mahomed and Safee-Naaz Siddiqi 1 day
Energy & MiningApple faces new lawsuit over Congo conflict mineralsMaxwell Akalaare Adombila and David Lewis 13 hours