These issues include, but are not limited to drink driving, underage drinking, foetal alcohol syndrome, binge drinking and alcohol related violence.
The RDMA is a brandhouse initiative that aims to ultimately influence consumer behaviour by encouraging South African media to promote responsible drinking amongst their audiences.
"Our company recognises that the irresponsible use of alcohol has a negative impact on South African society and we are therefore passionate campaigners for responsible drinking. The RDMA are an effective way to spread our responsible drinking agenda to South African consumers by using one of the most powerful platforms available to us - the South African media," says Mike Mabasa, corporate relations director at brandhouse.
Categories include:
Two new additions:
The winner of each category will walk away with R10,000 and the knowledge that they have helped contribute towards their fellow South Africans' well-being.
"I believe the RDMA play a pivotal role in helping to raise awareness about responsible drinking. I hope these awards inspire more journalists to write and broadcast stories that show the potential dangers of alcohol abuse in a compelling and powerful way," says Kim Cloete of Carte Blanche and 2012 RDMA Journalist of the Year winner.
Entries close at 12pm on 31 May 2013 and must include a portfolio of published work dating from 1 May 2012 until 31 May 2013.
For more, call Nicci Mitchell on +27 (0)11 506 7300 or email az.oc.aporem@miccin.
