Most importantly, Pottermore is the only place to find original, new Harry Potter content from JK Rowling. That thrill of discovery makes Pottermore an exciting and even magical destination. Pottermore is also visually engaging and interactive. The website bursts with creativity. Based on the Harry Potter stories, Pottermore serves and delights fans, old and new. There is something for all readers as they take the Pottermore journey through the seven books. That has led to deep engagement with our global community, a community that has grown into millions of users over the past two years and what keeps them coming back for more.
Pottermore is JK Rowling's vision based on the characters she created. While she isn't responsible for the day-to-day running of Pottermore (that's me!), JK Rowling has extensive input. She writes exclusive content (including Sorting Hat questions) for Pottermore.com. She created the Wand Selector. JK Rowling is involved with copy and designs of all key illustrations and components of Pottermore. We're fortunate that she's so involved.
I'm working with the talented team I inherited when I took over a few months ago on variety of amazing new products and services that will absolutely delight our community. They will be live shortly so keep visiting Pottermore!
Keeping up with the breathtaking pace of technological change remains a huge challenge for us (and all consumer-facing digital entertainment brands). And engaging consumers as they hop from computers to tablets to smartphones is also a Pottermore priority.
I've always been deeply engaged in content that is a meaningful part of popular culture, including Harry Potter. I've experienced the Harry Potter brand through the reading of the books, seeing the movies, visiting the Wizarding World at Universal Orlando Resort. And of course, I have my own wand (cedar, with a unicorn core, 12¼" in length) and house affiliation (Gryffindor)!
We are spending an increasing amount of time more deeply knowing and engaging with our community and ensuring that the products we develop are truly innovative, authentic and desirable for them. In addition to building upon our core offering on Pottermore.com and the Pottermore Shop, we're evolving our partnership model to ensure brand consistency with local relevancy.
My prior role at Sony included management of a media AOR and I've spent many years as a marketer in the nexus of content and technology. The Festival has assembled a terrific group of executives to exchange views about topics truly relevant to the global media and marketing industries and I'm excited to be involved in that dialogue. And like anyone else attending the Festival, this is an important event to learn about cutting-edge strategies, make new contacts and network like crazy!
In my session, I'll be talking about the power of storytelling to build an entertainment brand like Pottermore and how it leads stronger engagement and a meaningful community experience.
Events like the Festival of Media Global serve an opportunity for key global thought leaders to discuss, debate and address timely and relevant topics facing brands, agencies and marketers.
FOMG speakers: Q&A with Dominic Proctor
The key challenge is how to keep the agencies growing and how to make the whole greater than the sum of the parts. We aim to further increase our market share as well as widen our offering. In all key markets we want to be brand leader as well as market leader.
Making sure that everybody is marching in the same direction. It is difficult because we have so many moving parts but the level of collaboration is great. It is our secret weapon and a serious competitive advantage.
We are bullish overall and the UK is performing well. No doubt digital is fuelling growth to some extent. Generally companies are sitting on healthy balance sheets and there is a bit more confidence in the market.
Yes. Our strategy is clear on this. We have a strong position in "emerging" markets and will continue to invest in them. That said, we recognise that 'emerged' markets such as UK, Germany, USA are still the majority of our business and their economies are doing fairly well.
Depends on whether you are in a hurry. Most of our growth has been organic and therefore more controlled. But recently we have been more acquisitive, especially in digital.
I think that all these gatherings have a positive purpose and are a sign of a business growing up. We just need to be careful that there are not too many! By the time you factor in the FoMs, Cannes, CES, internal conferences, you could spend too much time away from the work!
Networking, debating, learning.