Adopting new terms for the market, it refer to its brand ambassadors as brand idols and makes use of The Brain Wave to engage in crowd sourcing, which is dipstick research straight to the brands' target market with real time results. Its tagline is 'Creating Communities is what it's all about'.
The company operates alongside clients' 360 brand strategy to support all aspects of ATL and BTL.
For more information, email Kate Cloete, partner, at az.oc.yrekabdnarb@etak or go to www.brandbakery.co.za.
