Develop rapid-response ads for news stories

Up for grabs is the opportunity to gain a free full-colour, full-page ad placement in The Times and each successful ad will be entered into the Loeries. A spot for placement is available daily until 12 June 2013. The overall prize for best ad in the Newspaper category will win a trip to the New York Advertising Festival for the two creative leads on the project.

As Trevor Ormerod, GM advertising sales and strategic communications for Times Media highlights, "This is a unique and exciting opportunity for agencies to show off their ingenuity and fast turnaround skills, not only to existing clients, but to future prospects as well."

The Times editor, Stephen Haw, will choose the best ad from that day's submissions.

"The Loeries aim to show the value of creativity and innovation in all areas of brand communication. Our role is not only to award great ideas, but also to encourage brands and their agencies to do things differently," says Andrew Human, CEO of the Loeries. "This initiative is an excellent vehicle for marketers to create innovative ads using newsprint."

View terms and conditions on Times Media's trade website www.timescreativeads.co.za from Wednesday, 22 May.