Gold Lion for TBWA, Silver for Ogilvy

24 Jun 2010

CANNES, FRANCE: TBWA\Hunt\Lascaris Johannesburg roared off with a Gold Lion in Design and Ogilvy Cape Town a Silver in Press at the third awards ceremony of the Cannes Lions Festival week last night, Wednesday, 23 June 2010. There were also three Bronze Lions for South Africa. [twitterfall] [blog]

The Bronze Lions went to Disturbance Durban and Ogilvy Johannesburg in Design, and to FoxP2 Cape Town for a campaign in Press.

South African Lions

Category	Sub-category	Lion	Title	Advertiser /client	Product	Entrant company
Design	Environmental Design: Semi permanent	Gold	A CAMPAIGN DESIGNED TO DROP SALES	INTERNATIONAL ORGANISATION FOR MIGRATION	COUNTER HUMAN TRAFFICKING	TBWA\HUNT\LASCARIS JOHANNESBURG
Design	Publications	Bronze	THEM-AND-US	AMNESTY INTERNATIONAL	ART FOR AMNESTY	DISTURBANCE DURBAN
Design	Broadcast, design & graphics	Bronze	TREE	M-NET	TV CHANNEL O	OGILVY JOHANNESBURG
Press	Other Vehicles, Auto Products & Services	Silver Campaign 1 of 2	FOREST	VOLKSWAGEN SOUTH AFRICA	VW CRAFTER	OGILVY CAPE TOWN
Press	Other Vehicles, Auto Products & Services	Silver Campaign 2 of 2	WEDDING	VOLKSWAGEN SOUTH AFRICA	VW CRAFTER	OGILVY CAPE TOWN
Press	Home Appliances & Furnishings	Bronze Campaign 1 of 3	WATCH	IB McINTYRE	MASTERLOCK	FoxP2 Cape Town
Press	Home Appliances & Furnishings	Bronze Campaign 2 of 3	RING	IB McINTYRE	MASTERLOCK	FoxP2 Cape Town
Press	Home Appliances & Furnishings	Bronze Campaign 3 of 3	GUN	IB McINTYRE	MASTERLOCK	FoxP2 Cape Town

This year, the Design Lions attracted 1297 entries, the Cyber Lions received 2602 submissions and entries totalled 4819 in the Press Lions.

The Press Lions Jury, chaired by Mark Tutssel, chief creative officer of Leo Burnett Worldwide, shortlisted 389 entries before awarding 10 Gold, 21 Silver and 39 Bronze Lions. The Press Grand Prix went to AlmapBBDO São Paulo, Brazil for the Billboard campaign 'Bono', 'Eminem', 'Amy', 'Britney'and 'Marilyn'.

After shortlisting 110 entries, the Design Grand Prix was awarded to Happiness Brussels, Belgium for Toyota's entry 'IQ Font'. Twenty Gold, 17 Silver and 20 Bronze Lions were also awarded. Presiding over the jury was Steff Geissbuhler, partner at C&G Partners.

With jury president Jeff Benjamin, chief creative officer at Crispin Porter + Bogusky heading up the Cyber Lions judging, the jury shortlisted 242 entries and awarded a total of 15 Gold, 30 Silver and 56 Bronze Lions.

Two Cyber Lions Grands Prix were presented; the first to DDB Stockholm for Volkswagen Sweden's 'The Fun Theory' in the Website and Interactive Campaigns category, while the Other Interactive Digital Media Grand Prix was awarded to Wieden+Kennedy Portland, US, for the Nike Livestrong Foundation entry 'Chalkbot'. The jury decided not to award a Grand Prix in the Viral Advertising category.

South African percentage breakdowns

Category	No. of SA finalists	No. of SA winners	Percentage SA winners of total winners	Percentage of SA winners of SA finalists
Design	3	3	5.17%	100%
Press	4	2	2.78%	50%
Cyber	0	0	0.00%	0%

Also handed out last night was Interactive Agency of the Year to Crispin Porter + Bogusky, Boulder, US. BBH, London came in second place and Wieden + Kennedy, Portland, US, third. Mark Zuckerberg, founder andCEO of Facebook, was also presented with the Media Person of the Year award. Also honoured were the winners of the Young Lions Print and Cyber Competitions. Peru took the Gold Print Medal, with Brazil taking Gold for its Cyber entry.

For the full list of winners, winning work and credits, go to:

Film, Titanium and Integrated, and Film Craft Lions shortlists will be released on Friday 25 June; and Grand Prix for Good contenders on Saturday 26 June.

Further winners will be announced on:

Saturday 26 June: Film, Titanium and Integrated, Film Craft, Grand Prix for Good

Special Awards and Young Lions will be released from Tuesday 22 June.

Wednesday's programme was packed with seminars from Microsoft Advertising, Zuckerberg, MOFILM with Oscar-winning Avatar Producer Jon Landau and Kraft Foods in conversation with Spike Jonze. Meanwhile, the Cannes Creative Leaders Programme opened its doors to delegates in an Open House session and the Young Creatives were given Master Classes from Y&R and Colleen DeCourcy amongst others.

For more: