SAB tugs at the world's heartstrings with new commercial

South African Breweries epic new ad to highlight South Africa's role in the growth of the SAB brand globally, was produced by Publicis. It is creatively stunning and a brilliant idea brought to screen. Let us know what you think - Bizcommunity.com brings you the visuals to download to see for yourself.

13 Jul 2004

Download and view the ad
(3MB in size - this is a large download)

Marc Spriestersbach from Publicis gave Bizcommunity some interesting facts on the logistics involved behind the making of the new SAB ad. To say that it was a proper tug-of-war is highlighted by the fact that the rope, used in this advertisement was 500m long. Of course the 800 employees used for the shoot had to eat and three tons of fresh fruit and 2000 eggs were consumed during the making of the new ad.

It also took quite a bit of commitment from SAB employees to get this ad filmed. Some had to leave at 02h00 to be on set at 06h00. The ad was shot in five different locations: Cape Nature Reserve, Somerset West, Cape Point, Harrismith, Pudtidichaba, and Witsies Hoek in the Drakensberg. And as regards the film used for this epic - 8.7 kilometers of filmstock was used! Another 650 hours were spent on editing.

Hazel van Jaarsveld, TV and Radio producer at Publicis, said that it was one of the smoothest running commercials that she has worked on in her 27 years experience. The Executive Creative Director was Kady Winetzki, Art Director, Steve Clayton; Copywriter, Giovanni Malletti; and producer, Hazel Van Jaarsveld.