AMF meets to discuss media research & measurement

"The AMF is a non-profit company that provides a platform for media strategists, planners and purchasers to co-ordinate a common policy to promote acceptable standards and practices in the media industry," she said.

"Media research and measurement is a critical cog in our industry shaping our ability – as media strategists – to develop effective campaigns for our clients and their brands. I strongly believe all media professionals will benefit from listening to the industry doyens the AMF has asked to address the upcoming meeting and participating in the discussions their presentations should encourage."

Further details about the meeting as well as the AMF and its objectives can be accessed on www.amf.org.za. Members are drawn from the ranks of media professionals such as planners and directors; media owners and their representatives cannot become members. Briefly, the AMF strives to:

• Encourage and empower new talent and leaders from amongst those responsible for the planning and purchasing of media, to take an active role in steering our industry into the future. Forge relationships and building bridges with other industry bodies such as ASOM, ACA, CDC, AMASA and to encourage them to take their part in the transformation process.
  
• Participate in the transformation process of our industry by: attracting new talent into the media industry particularly those from previously disadvantaged communities, encouraging training and retention programmes amongst our members; and by removing any discriminatory practices within our profession.
  
• Encourage professional practices through a strong constitution, members' code of conduct and committee responsible for ethics.
  
• Encourage transparent and justifiable sales policies, pricing strategies and transactions amongst media owners.