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The 150+ members of the 2021 AME grand jury panel, including CEO's CCO’s, founders, managing directors, chief strategy officers, and creative executives, selected finalists from entries submitted from 30 countries.
Gayle Mandel, executive director of AME Awards, said, “We’re thrilled with the caliber of this year’s innovative and effective work, the bar was exceptionally high. Entries from around the globe demonstrated innovation and effectiveness and those campaigns moving on to the medal round truly impressed AME's grand jury.”
New categories were added in 2021 to AME’s roster to showcase ground-breaking work in step with global trends. These categories include: Socially conscious content, Data, and Digital experiences.
Entries submitted within AME’s Socially conscious content category challenged conventions, championed for equality and inclusivity, promoted worthy causes, and shone the spotlight on social issues.
Finalists include:
Cause marketing created awareness and achieved results. Entries championing causes moved on to the medal round include:
Entries achieving finalist status include:
Finalists include:
Branded content/entertainment boosted brand affinity and interaction. Entries advancing include:
Outdoor/Out-Of-Home effectively engaged consumers across a variety of urban locations. Finalists include:
Agencies employed technology to entertain, educate, and create personalised brand experiences. Entries achieving finalist status include:
Activation and engagement created stronger brand connections and delivered results. Entries advancing include:
Integrated campaigns flawlessly provided brand engagement and delivered results on behalf of the brand. Finalists include:
Collaborative partnerships and sponsorships built prestige and engaged the target audience. Entries advancing include:
Products and services entries shifted perception, set new standards, and achieved impressive results. Finalists include:
Health & wellness and pharma categories engaged and educated. Finalists include:
All entries submitted into the 2021 AME Awards were evaluated based on four criteria and weighted according to importance: results/effectiveness, idea, execution, and challenge/strategy/objective.
To see the full list of finalists, go here.