Most Read

  • Telkom CEO Sipho Maseko to step down
    Telkom has announced that its CEO and executive director Sipho Maseko will step down on 30 June 2022. The telecoms company said the process to appoint a successor is well underway and a designated group CEO will be announced in the not too distant future.
  • #BehindtheBrandManager: Meet Tamsin Darroch of Kellogg's South Africa
    Few food brands have the historical connection with consumers around the world as Kellogg's does, having held meaning at the breakfast table for over a century. By Lauren Hartzenberg
  • How cooking oil brought a moment of joy during a dreadful week
    It is possible that cooking oil prevented more looting in South Africa in the last week than the president, the ANC, the intelligence community, the army and the police combined. This, without question, says something about the versatility of the product. It says even more about the state of the state. When you are shown up by canola, you might want to revisit your strategy. By Howard Feldman
  • Park Advertising launches digital performance unit, Lucid Media
    Performance Media across Search, Social and Programmatic platforms is the single fastest growing area of digital media in South Africa. Combine that with the detailed analysis of campaign management, tagging and ad operations, and it becomes apparent that these highly specialist functions require a highly specialised unit.
  • Transnet hit by cyberattack - Operations disrupted nationwide
    The Transnet Port Terminals website has been hacked, implying that all companies under Transnet have been affected. All Transnet websites were down at the time when reporting was done for this SA Trucker article. The publication cited sources who requested to remain anonymous because they are not allowed to speak to the media.
  • Business unusual for small enterprises on the road to recovery
    The Covid-19 pandemic has hit South Africa's small business sector hard and there are grim statistics to bear this out. Those statistics will not be repeated here. After all, if you are a small business owner setting out on the road to recovery, the last thing you probably want is more details of the toll the pandemic has taken on small enterprises. Far more useful would be some good, solid tips on how to build back better after any business setbacks. By Ameen Hassen
Show more
Advertise on Bizcommunity

Subscribe to industry newsletters

Facebook announces ad transparency expansion

Facebook has announced the expansion of its tools and policies. Starting 29 June, it will launch enforcements on advertisements about elections or politics in Zambia and South Africa.

As a result, anyone running advertisements about political figures, political parties, the election or ‘Get out the vote’ campaigns must go through the ad authorisation process. This is done by verifying their identity with a government-issued photo ID and confirming their location in those countries. Advertisers are required to provide more information about the person or organisation responsible for the ad to place ‘Paid for by’ disclaimers on these ads. This includes any person creating, modifying, publishing or pausing ads that reference ads about elections or politics. Ads will also be entered into Facebook’s ad library for seven years.

Earlier this year, Facebook announced a new control feature that allows people to have more control over the ads they see on Facebook. This feature gives people a choice to see fewer electoral and political ads with ‘Paid for by’ disclaimers in Zambia or South Africa.

Facebook and Reuters launch free online course for journalists

The Facebook Journalism Project and Reuters have announced the launch of a free online training programme for journalists...

24 Jun 2021


To enable the electoral and political ads controls, people can adjust their ad topic preferences:
  • Visit 'Ad Preferences' then click 'Ad Topics'.
  • Under the list of Ad Topics, you’ll see a list of topics including 'Social Issues, Elections or Politics'.
  • Across from Social Issues, Elections or Politics, click ‘See Fewer’.
People can only turn off electoral and political ads with disclaimers by clicking on the top of these ads in their feed.

Nomonde Gongxeka-Seopa, Facebook’s head of public policy, Southern Africa, said,“We believe that more transparency leads to increased accountability and responsibility for both Facebook and advertisers, which is good for people and businesses alike. Political ads play an important role in every election. Our work to help protect elections is never done, but we believe changes like these continue to move us in the right direction.”

For more details on how to get authorized to run social issues, electoral and political ads, go here.
Comment

Let's do Biz