Net#work outGunns the rest

Net#work BBDO is the highest ranked South African creative ad agency in the recent 2007 Gunn Report, coming in at 36th. Looking at SA's placing in the world of creativity, it was ranked the 17th most-awarded country, sandwiched between Mexico and Chile. The US took top position.

This achievement is made sweeter when one considers how few local awards shows there are that contribute to the final award's count in comparison to other regions.

Net#work's Cannes Grand Prix winner Nedbank “Power to the People” billboard and Virgin Atlantic “Suite Dreams” campaign stood tall among the most awarded pieces of work.

This achievement made Net#work BBDO a substantial contributor to BBDO Worldwide, becoming the overall winning agency network for the second consecutive year and for the fifth time in the Gunn Report's nine-year history. The group came in 21 points clear of second-placed Saatchi & Saatchi.

Among the 77 BBDO member agencies, Net#work earned sixth position.

“We are really proud of this outcome. However, awards are definitely not our ‘raison d'etre', but they are an important benchmark indicator as to whether we are producing original ideas and world-class creative for our clients,” say the two Net#work key drivers Abdulla Miya and Julian Watt.

Watt adds, “Winning awards is also a magnet for talent. The better the talent – the more creative the work.”