Telkom has announced that its CEO and executive director Sipho Maseko will step down on 30 June 2022. The telecoms company said the process to appoint a successor is well underway and a designated group CEO will be announced in the not too distant future.
It is possible that cooking oil prevented more looting in South Africa in the last week than the president, the ANC, the intelligence community, the army and the police combined. This, without question, says something about the versatility of the product. It says even more about the state of the state. When you are shown up by canola, you might want to revisit your strategy.ByHoward Feldman
Performance Media across Search, Social and Programmatic platforms is the single fastest growing area of digital media in South Africa. Combine that with the detailed analysis of campaign management, tagging and ad operations, and it becomes apparent that these highly specialist functions require a highly specialised unit.
The Transnet Port Terminals website has been hacked, implying that all companies under Transnet have been affected. All Transnet websites were down at the time when reporting was done for this SA Trucker article. The publication cited sources who requested to remain anonymous because they are not allowed to speak to the media.
The Covid-19 pandemic has hit South Africa's small business sector hard and there are grim statistics to bear this out. Those statistics will not be repeated here. After all, if you are a small business owner setting out on the road to recovery, the last thing you probably want is more details of the toll the pandemic has taken on small enterprises. Far more useful would be some good, solid tips on how to build back better after any business setbacks.ByAmeen Hassen
Promise: have your cake and eat it. But Mbaks gets an Onion - despite his halo.
Screen grabs from the ad.
If you want to see which way marketing is headed in the future, then pay close attention to the Greta Thunberg Phenomenon.
Like few others, she has shoved the green agenda to the fore of geopolitical debate, posing the accusatory question: “How dare you?” to all of those contributing to choking and roasting the planet to death through our profligate emissions of carbon dioxide.
To prove the point, she travelled to the United Nations in New York in a state-of-the-art “green” yacht with a virtually undetectable carbon footprint.
The colour of money in the years ahead is certainly going to be green, so stand by for brands to start “greenwashing” (providing misleading information to indicate products are more environmentally friendly than they really are), as well as playing on the guilt of consumers.
"If everyone said no to a receipt just for one month, we would save 45 trees." This is a classic example of greenwashing: making unsubstantiated or misleading claims about the environmental benefits of a product, service, technology or company practice...
If an environmentally friendly product does help reduce emissions, I don’t have a problem – what irks me is that many wealthier consumers buy these “conscience” products solely for virtue-signalling they are better than everyone else in helping to save the planet.
Hybrid cars, first put into serious production by Toyota with the Prius, are a case in point. Technically, they are the practical middle-ground between conventional petrol and diesel power-trains and all-electric.
For the first time in South Africa, Lexus has added a hybrid variant to its dynamic IS range...
7 Dec 2018
In our country that makes sense because electrical charging stations are few and far between. Yet, many who buy the hybrids or even full-electric cars, often have a gas guzzler parked in the garage, or sport hundreds (not kidding) of blazing lights every night at their palatial residences.
Despite all that, though, I am rather taken with the latest local Lexus TV ad for its hybrid range. It plays on all the usual suspect clichés about greening, saving the planet and ruinous fossil fuels.
But it does make the point clearly that you can have your cake and eat it: a hybrid is not only good for the environment when used in an urban setting, it also provides serious extra power if you still like flying around.
The other thing about the ad is that it positions Lexus as being on the cutting edge – whether it is or isn’t is moot, because that is certainly its brand image.
The graphics are well done and provide the almost science-fiction setting required to showcase the car and its technology and, in case you don’t get the point, the ad shows how the car actually generates electricity through systems like regenerative braking.
If you aren’t prepared to forego all of your luxuries in the green cause and if you’re aware that pure electricity (in this country, at least) must be produced by dirty, coal-fired power stations, then a Lexus hybrid is not a bad compromise. So, Lexus gets an Orchid.
On the other hand, if you don’t want to go full Greta, but you want to do your bit, why don’t you buy a Toyota Aygo and use the R600k or so you’ll save on the Lexus to buy trees to plant?
The new campaign for Toyota Aygo from long-standing marketing partner, FCB Joburg, adds television to the mix after historically relying on digital to communicate with the competitively priced car's young and highly aspirational target market...
Transport Minister Fikile Mbalula is almost a caricature of himself, so often is he on Twitter opining about things which have little to do with his portfolio. That speaks to an ego which is well-developed.
Confirmation of that came in the form of the Transport Month campaign. In common with most ANC ministers, Mbalula believes he is central to the whole country being able to move.
So, his mug is front and centre in the campaign designs, like the one seen here. What got me smiling, though, was the fact that, in this execution, Mbaks’ head has been surrounded by a halo-like pattern, more at place in a Catholic book of patron saints than in 21st century communication from a minister in a technologically driven department.
Given that, despite all his soothing words to the contrary after his appointment, he is now thumping the “pay your e-tolls” drum on behalf of the ANC, I propose we call him Saint Fikile, Patron Saint of Gantries.
In the meantime, you get an Onion for spending too much time on your own ego, minister.
Transport Minister Fikile Mbalula has emphasised the importance of establishing a regional regulatory authority to enforce agreed harmonised standards...
16 Oct 2019
Last, but by no means least, a nod to two PR (public relations) people who helped renew my faith in the over-bimbo’d profession this week.
Anele Motha from Havas PR came back quickly and efficiently to meet my request for pics for a feature on the Blue Train. And then Samantha Choles produced a well-written and reasoned piece on the power of print, on behalf of the Paper Manufacturers Association of South Africa.
In both cases, the efficient way they dealt with the publicity process – and both their clients will get coverage from me – was a clear demonstration of the “force multiplier” power of public and media relations done properly.
Anele and Samantha are now on my list of PRs I will listen to. And, trust me, that is not a very long list. And because good PR is good marketing, you each get an Orchid from me.
Brendan Seery has been in the news business for most of his life, covering coups, wars, famines - and some funny stories - across Africa. Brendan Seery's Orchids and Onions column ran each week in the Saturday Star in Johannesburg and the Weekend Argus in Cape Town. Contact him now on moc.liamg@4snoinodnasdihcro
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