#MarketingFridays: Trusting the analytics data

"I'm relying on LinkedIn to tell me how to advertise on LinkedIn and to report back to me on how effective my campaign was," explains Chauke. Although he believes that social media advertising works, he’s sceptical as to whether he can trust the advertiser on the reporting side as there’s an incentive for the owner of the medium to report that their campaigns perform well. Perhaps there should be a third party at play here?

Introducing... #MarketingFridays

Jessica Tennant  22 Aug 2018

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