Managing executive Masike Bokaba said “We are very excited to introduce a product that not only provides advertisers with better exposure and higher returns on advertising spend, but also introduces family humour that is clean and cuts that across cultural boundaries.”
The product is a Just For Laughs Gags DVD and offers 15 chapters of non-verbal comedy. Every chapter has five short video clips that run for an average of 1.29 minutes per clip. Between the chapters, a 30-second advert is flighted. The product has a special feature that blocks the viewer from skipping adverts.
“We have tested the offering with the affluent market and a good number of our sample watched the DVD at least three times and recommended it to others,” says Bokaba. “This is good news for advertisers, considering that the ABC Just For Laugh show in the US premiered with a strong second –place tally of 8.32 million total viewers [recently].”
Just For Laughs Gags is TV comedy based on hidden camera gags. The series has universal appeal, entertaining audiences of all ages and demographics. Mixing clever practical jokes, hidden cameras and a few unsuspecting victims, Just For Laughs Gags delivers the perfect recipe for laughter.
Just For Laughs shows are seen on over 95 airlines, including South African Airways domestic routes and in 125 countries around the world, namely on ABC (USA), BBC1 (UK), TF1 (France), RTL (Germany), and CBC (Canada) just to name a few.
The DVDs are packaged and distributed free to 80 000 households per month in major metropolitan areas. Each volume of the DVD will reach a minimum of 960 000 households per annum.
