Newly launched Warc Awards seek next-generation marketing effectiveness

Jim Stengel

The categories are

• Effective Content Strategy, rewarding branded content strategies that can demonstrate a business outcome

• Effective Social Strategy: which replaces the Warc Prize for Social Strategy and links social strategy to business success

• Best Use of Brand Purpose for marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community

The Warc Awards are free to enter and are open to submissions from any country and communications discipline. There is a $30,000 prize fund for the winning entries, spread across the three categories. The top entries will be awarded Gold, Silver and Bronze awards. The Grand Prix for the best overall paper in each category will receive $7,000 and three Special Awards in each category that recognise specific areas of excellence will each be presented with $1,000.

“Winning a Warc Award will show that you are ahead of the curve - mastering new techniques and delivering business results for clients,” comments Lucy Aitken, case study editor at Warc. “As new marketing disciplines emerge, challenging and changing the way brands communicate with consumers, these new awards scheme will highlight the most effective emerging ways to brand-build.”

More than thirty judges across marketers, agencies and consultancies around the globe will be reading the entries.

Stengel, president/CEO of The Jim Stengel Company, comments, “The best brands in the world have a strong sense of purpose that guides them in all they do. The Warc Awards will showcase the marketers and agencies that have been successful in communicating that brand purpose effectively.”

Other jury chairs and jury members will be announced in the coming weeks. Registration for entries will open in early February and the deadline for submissions is 20 April 2017. For more information, go here.