FCB Cape Town repeated its lavish performance of last year at this year's Pendoring awards for excellence in Afrikaans advertising at Vodaworld in Midrand. Besides harvesting six gold awards, its creative director Francois de Villiers also waltzed away with the coveted Prestige Award, winning himself an overseas study bursary courtesy of kykNET.
FCB Cape Town's six golds were for the categories: Campaigns below the line (Klipdrift KKNK); News Papers and Magazines (Deere John); Posters (Tik-Tik Bom); Design (Roomdrop); and Best Advertisement Originally in Afrikaans (Gatbom). De Villiers received the Prestige Award for his creative conceptualisation of the Deere John ads.
FCB Cape Town also received five silver awards and FCB Johannesburg also got gold Pendoring for its radio ad, 'Voorbarig'. Stefanus Nel, last year's Prestige awardee, this year struck gold for Lobedu Leo Burnett with his Pendoring 2005 Above the Line campaign 'Lost in translation/Snoek'. Nel became the first copy writer to win a Golden Lion at Cannes this year with an Afrikaans ad, the very one that won him last year's Prestige Award (Coca-Cola Twist's Rooibank/Althe/Stephanie).
Net#workBBDO received two golden Pendorings, one for 'Shopping' in the Truly South African category, and the other for the daring Aids awareness advertisement 'Big Daddy' in the Homegrown/Tuisgebak category. Competition in these two categories proved exceptionally strong this year.
Fun affair
The annual ceremony at Vodaworld in Midrand was the usual fun affair, packed with the elite of the Afrikaans media and advertising industry and the best goody bags in the industry! Klipdrift once again welcomed everyone with a 'vonkdop' - a lethal mixture of brandy and sparkling wine
The soulful Chris Chameleon (ex-Boo) entertained with his unique brand of music and heavy rockers Rooibaardt took the party into the 'moer-koffie' early hours. Soli Philander was master of ceremonies for the evening and his pithy patter kept things moving.
A record amount of agencies entered this year's Pendoring competition for excellence in Afrikaans advertising: 42 agencies, advertising schools, freelance copywriters and smaller creative companies took part, with more than 300 entries in the 17 categories.
Like last year, the student entries evoked mixed reaction. The finalists in the category student campaigns, New Media: Websites were extremely good, while the remainder of the entries in the student categories were disappointing, according to the judges.
"The professional entries of Websites can do themselves a favour and look at the student entries," is the opinion of judge Schalk van der Merwe, art director and copy writer at FCB Cape Town.
Judges
The full panel of judges consisted of Pepe Marais, creative director at Joe Public;
Roela Hattingh of the Vega School of Advertising; Leon Jacobs of Saatchi & Saatchi; Thebe Ikalafeng of Brand Leadership; Anne Grobler, marketing manager of OUTsurance; Linette Retief, copy writer; Heindrich Wyngaard, Rapport journalist; Konstant van Huyssteen of Ogilvy Johannesburg; Riana Scheepers, award-winning author and language fundi, and Schalk van der Merwe of FCB in Cape Town.
Pendoring was sponsored once again this year by its founder members: ATKV, Caxton, De Kat, Kopieskrywersforum, kykNET, Media24 (papers and magazines), RSG and Rapport. The main sponsors were Absa, Oracle, SABC and Vodacom, with additional sponsorship by Ads24, Kulula.com, Klipdrift, Ontbytsake, Newsclip, Sanlam and Swartland Wineries.
The full results are:
CAMPAIGNS BELOW THE LINE/PROMOTIONS
Title: Klipdrift KKNK (rooi plakkie, wolf, boereworsgordyn, wonder bar...Etc.)
Agency: FCB Cape Town
Creative director: Francois de Villiers
Copy writer: André de Wet
Art director: Anthony de Klerk, Declan Sharp, Paul Carstens, Louise Pretorius
Advertiser: Distell
Product/service: Klipdrift
Production: FCB Cape Town
FINALIST
Title: 'n Kas is vir klere/'n kas is vir skoene/vakuum-verpakte kultuur
Agency: Joe Public
Creative director: Liezl-Mari Long, Pepe Marais
Copy writer: Francois Delport, Mpho Mahura
Art director: Brendan Hoffmann, Chris Lesser
Advertiser: e-Bucks
Product/service: E-Bucks space travel promotion
Production: Joe Public in-house production
FINALIST
Title: My pen is in my hand
Agency: Ogilvy South Africa (Cape Town)
Creative director: Gordon Ray
Copy writer: Gordon Ray
Art director: Carl Willoughby
Advertiser: Trudie Oosthuizen
Product/service: Korporatiewe Identiteit
Production: Ogilvy Repro
NEWS PAPERS
GOLD
Title: Deere John
Agency: FCB Cape Town
Creative director: Francois de Villiers
Copy writer: André de Wet
Art director: Declan Sharp
Advertiser: Media24
Product/service: Landbouweekblad
Production: FCB Cape TownFINALIST
Title: Langjan
Agency: Joe Public
Creative director: Pepe Marais
Copy writer: Francois Delport
Art director: Chris Lesser
Advertiser: Clover
Product/service: Milk
Production: -
FINALIST
Title: Riot
Agency: The Jupiter Drawing Room South Africa
Creative director: Livio Tronchin
Copy writer: Peri van Paapendorp/Jakkie Brink
Art director: Kim McDonald
Advertiser: Associated Motor Holdings
Product/service: Hyundai
Production: -
MAGAZINES
GOLD
Title: Deere John
Agency: FCB Cape Town
Creative director: Francois de Villiers
Copy writer: André de Wet
Art director: Declan Sharp
Advertiser: Media24
Product/service: Landbouweekblad
Production: FCB Cape TownSILVER
Title: Gatbom
Agency: FCB Cape Town
Creative director: Francois de Villiers
Copy writer: Dylan Kidson/ André de Wet
Art director: Brenton Bubb
Advertiser: Media24
Product/service: Landbouweekblad
Production: FCB Cape Town
SILVER
Title: Weet jy hy weet jy weet?
Agency: Ogilvy Johannesburg
Creative director: James Daniels
Copy writer: Konstant van Huyssteen/Annette Nel
Art director: Mike Groenewald
Advertiser: kykNET
Product/service: Tweestryd
Production: -
RADIO
GOLDTitle: Voorbarig
Agency: FCB Johannesburg
Creative director: Adam Wittert
Copy writer: Lauren Shewitz
Art director: Vidette Kay
Advertiser: SABC
Product/service: Air sales
Production: Sonovision
SILVER
Title: Waar was jy?
Agency: TBWA Hunt Lascaris
Creative director: Paul Werner/Damon Stapleton
Copy writer: Stefanus Nel, Debbie Gynell
Art director: -
Advertiser: Nissan
Product/service: Hardbody
Production: Sonovision
FINALIST
Title: Johannes
Agency: FCB Johannesburg
Creative director: Adam Wittert, Brett Morris
Copy writer: Lauren Schewitz, Vidette Kay
Art director: -
Advertiser: Sonovision
Product/service: Voicebank
Production: Sonovision
TV/CINEMAFINALIST
Title: Juanita
Agency: The Jupiter Drawing Room South Africa
Creative director: Livio Tronchin
Copy writer: Jakkie Brink
Art director: Jamie Mentz
Advertiser: Musica
Product/service: Juanita du Plessis CD
Production: -FINALIST
Title: Tannie
Agency: TBWA Hunt Lascaris
Creative director: Paul Warner
Copy writer: Michelle Elisio
Art director: Zac Modirapula/Darren Borrino
Advertiser: IEC
Product/service: Municipal Elections
Production: Plank Films
STUDENT CAMPAIGNS
GOLD
Title: Oppikoppi 12 Swart Skapies
Agency: University of Pretoria
Creative director: Kelda van Heerden
Copy writer: Kelda van Heerden
Art director: Kelda van Heerden
Advertiser: Oppikoppi Productions
Product/service: Oppikoppi 12 festival
Production: -SILVER
Title: Kleur van die Kaap
Agency: Vega The Brand Communications School
Creative director: Klasi Coetzee
Copy writer: Lara Moses
Art director: Marwaan Sasman
Advertiser: Kaapse Klopse
Product/service: Kulturele Vermaak
Production: -FINALIST
Title: Blou Kersfees
Agency: Vega The Brand Communications School
Creative director: Roela Hattingh, Hanneke Schutte
Copy writer: Nicolet Pienaar, Darren Meltz
Art director: Oliver Whyte
Advertiser: HTH
Product/service: HTH
Production: -
STUDENTS NEW MEDIA
GOLD
Title: Pimp my wa
Agency: Vega The Brand Communications School
Creative director: Bernard de Clerk/Andre van der Sandt
Copy writer: Bernard de Clerk/Andre van der Sandt
Art director: Bernard de Clerk/Andre van der Sandt
Advertiser: Voortrekker Monument
Product/service: Voortrekker Monument
Genomineerdes: Bernard de Clerk/Andre van der Sandt/Wessie vd Westhuizen
Production: -FINALIST
Title: Mulletsurprise.com
Agency: North West University
Creative director: Ian Marley
Copy writer: Irene Smit
Art director: Willem Venter/Susan van Jaarsveld
Advertiser: -
Product/service: -
Production: -
FINALIST
Title: Skoffel, Skaapbraai & Skuinslê
Agency: North West University
Creative director: Ian Marley
Copy writer: Christo Kruger
Art director: Reinier Zandberg/ Catherine van Jaarsveld
Advertiser: -
Product/service: -
Production: -
STUDENTS SINGLE
FINALIST
Title: Daar is regtig so iets
Agency: Vega The Brand Communications School
Creative director: Roela Hattingh/Dorette Hoffmann
Copy writer: Dorette Hoffmann
Art director: Dorette Hoffmann
Advertiser: -
Product/service: -
Production: -FINALIST
Title: Horende Doof
Agency: AAA School of Advertising
Creative director: -
Copy writer: Suria Erasmus
Art director: Suria Erasmus
Advertiser: -
Product/service: -
Production: -
FINALIST
Title: Rou
Agency: Vega The Brand Communications School
Creative director: Niik Botchway/Janet Berger
Copy writer: Petronella Pienaar
Art director: Petronella Pienaar
Advertiser: -
Product/service: -
Production: -
CAMPAIGNS ABOVE-/THROUGH THE LINE
GOLD
Title: Lost in translation/Snoek
Agency: Lobedu Leo Burnett
Creative director: Vanessa Pearson
Copy writer: Stefanus Nel
Art director: Alan Lewus/ Sanche Frolich
Advertiser: Pendoring
Product/service: Pendoring 2005
Production: Freshwater FilmsFINALIST
Title: Anatomie
Agency: FCB Cape Town
Creative director: Francois de Villiers
Copy writer: Schalk van der Merwe, Hanlie Kriel
Art director: Schalk van der Merwe
Advertiser: MNET
Product/service: Binnelanders
Production: FCB Cape Town
FINALIST
Title: Raak Weg
Agency: FCB Cape Town
Creative director: Francois de Villiers
Copy writer: André de Wet
Art director: Declan Sharp
Advertiser: Media24
Product/service: Weg
Production: FCB Cape Town
PLAKKATE
GOLD
Title: Tik-Tik Bom
Agency: FCB Cape Town
Creative director: Francois de Villiers
Copy writer: Marius van Rensburg
Art director: Anthony de Klerk, Brenton Bubb
Advertiser: SANCA
Product/service: SANCA
Production: FCB Cape TownSILVER
Title: Kak idee
Agency: FCB Cape Town
Creative director: Francois de Villiers
Copy writer: Marius van Rensburg
Art director: Anthony de Klerk, Brenton Bubb
Advertiser: SANCA
Product/service: SANCA
Production: FCB Cape Town
SILVER
Title: Zuma slang
Agency: Daddy buy me a pony/9 November
Creative director: Peet Pienaar, Donald Swanepoel
Copy writer: Donald Swanepoel
Art director: Peet Pienaar
Advertiser: Media24
Product/service: Die Son at KKNK
Production: Cow-Africa PR
DESIGN
GOLD
Title: Roomdrop
Agency: FCB Cape Town
Creative director: Francois de Villiers
Copy writer: André de Wet
Art director: Anthony de Klerk, Declan Sharp, Paul Carstens, Lousie Pretorius
Advertiser: Distell
Product/service: Klipdrift
Production: FCB Cape TownSILVER
Title: Ear tag
Agency: FCB Cape Town
Creative director: Francois de Villiers
Copy writer: Dylan Kidson
Art director: Brenton Bubb
Advertiser: Media24
Product/service: Landbouweekblad
Production: FCB Cape Town
FINALIST
Title: Lost in translation/Tattoo
Agency: Lobedu Leo Burnett
Creative director: Vanessa Pearson
Copy writer: Stefanus Nel
Art director: Sanche Frolich
Advertiser: Pendoring
Product/service: Corporate Identity
Production: -
TRULY SOUTH AFRICAN
GOLD
Title: Shopping
Agency: Net#workBBDO
Creative director: Julian Watt
Copy writer: Gary du Toit/Mariana O' Kelly
Art director: Gary du Toit/Mariana O' Kelly
Advertiser: Nedbank
Product/service: The Children's Affinity Account
Production: Frieze FilmsSILVER
Title: Waar was jy?
Agency: TBWA Hunt Lascaris
Creative director: Paul Werner/Damon Stapleton
Copy writer: Stefanus Nel, Debbie Gynell
Art director: -
Advertiser: Nissan
Product/service: Hardbody
Production: Sonovision
SILVER
Title: Special Assignment
Agency: FCB Cape Town
Creative director: Francois de Villiers
Copy writer: Hanlie Kriel
Art director: Anthony de Klerk
Advertiser: Distell
Product/service: Klipdrift
Production: Passing Trains
OUTDOOR
FINALIST
Title: Gemeenskapsteater
Agency: FCB Cape Town
Creative director: Francois de Villiers
Copy writer: André de Wet
Art director: Anthony de Klerk, Declan Sharp
Advertiser: Distell
Product/service: Klipdrift
Production: FCB Cape TownFINALIST
Title: Pot vol Kwak
Agency: FCB Cape Town
Creative director: Francois de Villiers
Copy writer: Schalk van der Merwe, Hanlie Kriel
Art director: Schalk van der Merwe,
Advertiser: MNET
Product/service: Buitelanders
Production: FCB Cape Town
PAY-OFF LINE
SILVER
Title: Kamp Eerder
Agency: FCB Cape Town
Creative director: Francois de Villiers
Copy writer: André de Wet
Art director: Declan Sharp
Advertiser: Media24
Product/service: Weg
Production: FCB Cape TownFINALIST
Title: Gemeenskapsteater
Agency: FCB Cape Town
Creative director: Francois de Villiers
Copy writer: André de Wet
Art director: Anthony de Klerk, Declan Sharp
Advertiser: Distell
Product/service: Klipdrift
Production: FCB Cape Town
FINALIST
Title: Weet jy hy weet jy weet?
Agency: Ogilvy Johannesburg
Creative director: James Daniels
Copy writer: Konstant van Huyssteen/Annette Nel
Art director: Mike Groenewald
Advertiser: kykNET
Product/service: Tweestryd
Production: -
HOMEGROWN/TUISGEBAK
GOLD
Title: Big Daddy
Agency: Net#workBBDO
Creative director: Mike Schalit, Graeme Jenner
Copy writer: Reggie Makheto/Tefo
Art director:
Advertiser: Metro FM
Product/service: Aids Awareness
Production: Peter Gird ProductionsSILVER
Titel: Soweto All Stars
Agentskap: TBWA Hunt Lascaris
Skeppende hoof: Theo Ferreira
Kopieskrywer: Festus Masekwameng/Felix Kessel
Kunshoof: Bruce Anderson
Adverteerder: Sasol
Produk/diens: Football Sponsorship
Produksie: Bomb
SILVER
Title: Frisbee
Agency: Net#workBBDO
Creative director: Julian Watt
Copy writer: Reggie Makheto/Tefo
Art director: Julian Santana
Advertiser: Cell C
Product/service: Cell C
Production: Frieze Films
BEST ADVERTISEMENT ORIGINALLY IN AFRIKAANS
GOLD
Title: Gatbom
Agency: FCB Cape Town
Creative director: Francois de Villiers
Copy writer: Dylan Kidson/André de Wet
Art director: Brenton Bubb
Advertiser: Media24
Product/service: Landbouweekblad
Production: FCB Cape TownFINALIST
Title: Eugene
Agency: FCB Cape Town
Creative director: Francois de Villiers
Copy writer: Marius van Rensburg
Art director: Anthony de Klerk
Advertiser: Ellimans
Product/service: Horse Embrocation
Production: FCB Cape Town
FINALIST
Title: Gemeenskapsteater
Agency: FCB Cape Town
Creative director: Francois de Villiers
Copy writer: André de Wet
Art director: Anthony de Klerk, Declan Sharp
Advertiser: Distell
Product/service: Klipdrift
Production: FCB Cape Town
PRESTIGE PENDORING
Creative director: Francois de Villiers
Title: Deere John
Agency: FCB Cape Town
Copy writer: André de Wet
Art director: Declan Sharp
Advertiser: Media24
Product/service: LandbouweekbladProduction: FCB Cape Town
BEST PERFORMING ARTIST
Performing Artist: Paul Spies as 'Frikkie se pa'Title: Frikkie/Mad inventions
Agency: MorrisJones&Co
Copy writer: Rudolph Janse van Rensbrurg
Artistic director: Michael Masson
Advertiser: Kulula.com
Product/service: Kulula.com
Production: Fresh Eye/Director: Bevan Cullinan
