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Grey Worldwide celebrates at Cannes

2 Jul 2006

Grey Worldwide EMEA (Europe, Middle East and Africa) celebrated their best ever success at Cannes this year, with eight Lions (two Silver and six Bronze). "It is a fantastic achievement," says Grey Worldwide executive creative director, Mike Barnwell, "and is testament to our ongoing creative renaissance." On the local front, the SA agency won a Bronze Lion in the Press category for Elliot Removals Shoes, Dog and Hat.

"We were requested by the client, Elliott International, to come up with a new print campaign that would illustrate the care and professionalism Elliott puts into every move they make," says Barnwell.

"Our response was a simple, yet elegant campaign that shows two photos of what appears to be exactly the same cluttered room. However, on closer inspection, one realises that the view through the room's windows are different."

This execution demonstrates to the prospective consumer that when moving home with Elliott, their belongings would be handled with the utmost of care and their effects would arrive at the new abode in exactly the same condition as they left them.