Launched in 2012, the initiative offers a week-long learning programme to 35 industry creatives - aged 28 or younger - to make the most of networking and learning while also enjoying exclusive presentations from leading creative thinkers both in and outside of the advertising industry. There will also be guided access to the jury rooms for an insight into the judging process and full access to the Young Lions Zone and the Young Lions Party.

The scholarships will be awarded to delegates from developing and emerging markets based on submissions in answer to a creative brief from Unilever. This will prepare the winners for the academy where they will focus on how to encourage and develop creative thinking, how to evaluate and validate new ideas and how to innovate and make them happen.

Power up a brand

The creative challenge includes creating a positive social or environmental impact utilising the power of the Unilever brand. Entrants can choose between Axe, Sunsilk, Magnum, Surf, Lipton or Maille and need to develop their idea with a focus on three objectives: improving health and wellbeing, reducing environmental impact and enhancing livelihoods. These objectives can be incorporated into a product, service, experience, event or communication campaign as any vehicle or channel that can be used to make a positive difference.

The group also asks entrants to consider that while their idea should relate to the chosen brand's value and target consumers, the most important aspect that they are looking for - in line with the theme of Cannes - is the most creative idea. The main deliverable will be a presentation film of work, maximum three minutes in length, or up to eight images showing the idea.

Entrants need to be from eligible countries, one of which is South Africa. Before applying for a scholarship, first apply to the academy by contacting moc.snoilsennac@seimedaca with a CV, LinkedIn profile and examples of any relevant work.

For more information, go to www.canneslions.com.