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#CannesLions2019: Mobile, Innovation & Impact Lions winners!

The 65th annual Cannes Lions Festival of Creativity continued on 20 June, with the 2019 Mobile, Innovation and Creative Effectiveness winners announced during the Communication, Innovation and Impact award ceremonies.
The Mobile, Innovation and Impact (Creative Effectiveness) Cannes Lions 2019 Grand Prix winners...

Magnificent Mobile


The Communication Track looks at the big creative idea, where campaigns are brought to life through brilliant partnerships, people and storytelling.

The Mobile Lions celebrate device-driven creativity, designed for portable platforms. Work where a hand-held or wearable environment is integral to the idea and enables key aspects of the execution.

Ari Weiss, chief creative officer at DDB Worldwide, North America is the 2019 Mobile Lions jury president.

Weiss has guided the creative resurgence of DDB and since joining has earned 24 Lions and been named by the 4A’s as one of the 100 people who make advertising great.


Mobile Lions received 866 entries and the jury awarded 42 Lions: 1 Grand Prix, 10 Gold, 11 Silver and 20 Bronze Lions.

The Cannes Lions 2019 Mobile Grand Prix was awarded to FCB New York for Burger King's 'The Whopper Detour'; with production by O Positive, New York; MackCut, New York; Human, New York; Chemistry Creative, New York; and Zombie Studio, São Paulo; with media by Horizon Media, New York; PR by Alison Brod Marketing + Communications, New York; and additional work by HoneyMix, New York:



The app enabled people within 600 feet of one of the 14,000 McDonald’s locations in America to unlock a deal for a 1-cent Whopper.

This work was also awarded the Direct Lions Grand Prix in the Reach track earlier in the week.

#CannesLions2019: Reach Lions winners!

The 66th annual Cannes Lions Festival of Creativity continued on Wednesday, 19 June, with the 2019 Creative Data, Creative Strategy, Direct, Media, PR and Social & Influencer winners announced during the Reach award ceremony...

19 Jun 2019


#CannesLions2019: Mobile shortlist

The Cannes Lions Mobile shortlist has been released...

19 Jun 2019


Innovative Innovation work


A total 187 entries were submitted to the Innovation Lions category (Innovation Track) honouring ground-breaking innovation, technology and problem solving.

The Innovation Lions shortlist comprised 25 entries from 16 countries, including: Thailand, China, Canada, Denmark, Sweden, Argentina, The Philippines, Belgium, Australia, Mexico, Russia, UK, Brazil, Israel, Germany and USA.

The Innovation Lions shortlist presentations took place on the Awards Hub Stage from Monday to Wednesday, with the winners announced onstage on Thursday, 20 June.

The jury eventually awarded just 7 Innovation Lions: 1 Grand Prix, 1 Gold, 2 Silver and 3 Bronze Lions.


Innovation jury president and innovation track ambassador Bill Yom, global creative director of Cheil Worldwide, said:
This year’s Innovation Lions shortlist is an exciting essence of creative excellence and I’m happy to see the work coming from countries across the world. Every shortlist candidate team should be proud to reach this stage. The Innovation Jury is looking forward to watching each presentation during live-judging on the Cannes Lions stage. The Stage is yours, not ours.
The Grand Prix going to Area 23, an FCB Health Network Company, New York for Wavio's 'SeeSound'.

Cannes Lions 2019 Innovation Grand Prix-winner, See Sound for Wavio.
click to enlarge

This is a smart home device powered with machine learning, to identify sounds around the home and notify the user through a mobile app. Wavio's Avela Hendrix interpreted live sign language from the stage.


Commenting on the Grand Prix, Yom said:
This was one of the most courageous and simplest solutions we've seen which solves a problem for the deaf and hard of hearing community that has not been addressed enough before. What's also important is that it utilizes machine learning technology in a genius creative way - basically 'hacking' YouTube to train a sound database with limited resources - to essentially, save lives.
#CannesLions2019: Glass, Innovation and Titanium Lions shortlists!

Shortlists for Cannes Lions' Glass: The Lion for Change, Innovation Lions and Titanium Lions have been announced ahead of the 2019 Festival of Creativity...

6 Jun 2019


Work with true impact


The Impact Track celebrates commercial creative effectiveness and the techniques used to measure and impact branded communications.

In the Creative Effectiveness Lions (Impact Track), 227 entries were received. The jury, chaired by John Seifert, Chief Executive Officer, Worldwide, Ogilvy, awarded 12 Lions: 1 Grand Prix, 3 Gold, 3 Silver, 5 Bronze Lions.

Creative Effectiveness


The Creative Effectiveness Lions celebrate the measurable impact of creativity and hard results over the long term. Work that has shown tangible business effects, was instrumental to cultural change or integral in the achievement of brand purpose.

John Seifert, worldwide chief executive of Ogilvy, global is the 2019 Creative Effectiveness Lions jury president.

A 39-year veteran at Ogilvy & Mather, Seifert has worked across the Ogilvy network in a range of client leadership and management positions.

The Creative Effectiveness Grand Prix was awarded to Marcel, Paris with production by Prodigious, Paris; DMBM, Paris; Iconoclast, Paris; Nightshift, Paris; and GUM, Paris for Carrefour's 'Black Supermarket':



Hypermarket chain Carrefour defied the law, to change the law, with ‘Black Supermarket’ a place to sell illegal fruits and vegetables and defend biodiversity.

No SA work was awarded in the Mobile, Innovation or Impact ceremonies. View the full tables of winning work below:

#CannesLions2019: Creative Effectiveness shortlist

The Cannes Lions Creative Effectiveness shortlist has been released...

19 Jun 2019


2019 Cannes Lions Mobile winners


AwardEntrant / Idea CreationClientProductTitleCountry
Grand Prix FCB NEW YORKBURGER KINGFOODTHE WHOPPER DETOURUSA
Gold LionGOODBY SILVERSTEIN & PARTNERS, San FranciscoDAUGHTERS OF THE EVOLUTIONEDUCATIONAL WOMEN'S HISTORY APPLESSONS IN HERSTORYUSA
Gold LionAREA 23, AN FCB HEALTH NETWORK COMPANY, New YorkWAVIOSEE SOUNDSEE SOUNDUSA
Gold LionHO COMMUNICATION, ShanghaiKFCKFC POCKET FRANCHISEPOCKET FRANCHISECHINA
Gold LionDROGA5, New YorkKRAFT-HEINZPHILADELPHIA CREAM CHEESEBAGELGATEUSA
Gold LionVIRTUE, CopenhagenCARLINGSTHE DIGITAL COLLECTIONADDRESS THE FUTUREDENMARK
Gold LionHO COMMUNICATION, ShanghaiKFCKFC POCKET FRANCHISEPOCKET FRANCHISECHINA
Gold LionFCB INFERNO, LondonTHE BIG ISSUETHE BIG ISSUEPAY IT FORWARDUNITED KINGDOM
Gold LionFCB INFERNO, LondonHUAWEIHUAWEI BRANDSTORYSIGNUNITED KINGDOM
Gold LionGOODBY SILVERSTEIN & PARTNERS, San FranciscoDAUGHTERS OF THE EVOLUTIONEDUCATIONAL WOMEN'S HISTORY APPLESSONS IN HERSTORYUSA
Gold LionFCB NEW YORKBURGER KINGFOODTHE WHOPPER DETOURUSA
Silver LionISOBAR , Amsterdam / ACHTUNG!mcgarrybowen, AmsterdamVOLKSWAGENVOLKSWAGEN APPLICATION SNELWEG SPROOKJES THE NETHERLANDS
Silver LionDAVID SÃO PAULOBURGER KINGBURGER KING WHOPPERBURN THAT ADBRAZIL
Silver LionFCB INFERNO, LondonTHE BIG ISSUETHE BIG ISSUEPAY IT FORWARDUNITED KINGDOM
Silver LionAREA 23, AN FCB HEALTH NETWORK COMPANY, New YorkWAVIOSEE SOUNDSEE SOUNDUSA
Silver LionDROGA5, New YorkIHOPIHOPIHOBUSA
Silver LionOGILVY GERMANY, FrankfurtGERMAN RAILGERMAN RAILNO NEED TO FLY - AROUND THE WORLD IN GERMANYGERMANY
Silver LionBBDO NEW YORKMARS CHOCOLATE NORTH AMERICASNICKERSONE FOR TWOUSA
Silver LionOGILVY, ChicagoS.C JOHNSONGLADEVEILED SNAPCHAT LENSUSA
Silver LionR/GA , New YorkSAMSUNG GLOBALTHE GALAXY SKINSAMSUNG X FORTNITE: THE GALAXY SKINUSA
Silver LionGTB BRASIL, São PauloFORD MOTOR COMPANYFORD MOTOR COMPANYACCESSIBILITY MATBRAZIL
Silver LionCHE PROXIMITY, MelbourneNRMAHOME INSURANCESAFETY HUBAUSTRALIA
Bronze LionWE BELIEVERS, New YorkBURGER KING MEXICOBURGER KING DELIVERYTHE TRAFFIC JAM WHOPPERUSA
Bronze LionLEO BURNETT SYDNEYSAMSUNGSAMSUNG – GALAXY S10POWERSHAREAUSTRALIA
Bronze LionAKQA, São PauloNIKEAIR MAXAIR MAX GRAFFITI STORESBRAZIL
Bronze LionMAKEMEPULSE, Paris / DDB PARISUBISOFTDIVISION 2ECHOESFRANCE
Bronze LionRPA, Santa MonicaAMERICAN HONDA MOTOR CO.CORPORATE IMAGEMAGIC SNOW GLOBEUSA
Bronze LionCLEMENGER BBDO MELBOURNEMYERMYERNAUGHTY OR NICE BAUBLEAUSTRALIA
Bronze LionCHE PROXIMITY, MelbourneNRMAHOME INSURANCESAFETY HUBAUSTRALIA
Bronze LionGREY BANGLADESH, DhakaUCB - UCASH, SHWAPNOMOBILE BANKING SERVICEUCB AGROBANKING PROJECTBANGLADESH
Bronze LionVMLY&R, SydneyMCDONALDSMCDONALDSMCDONALDS MCPICKLEAUSTRALIA
Bronze LionTBWA\ISTANBULIKEACARPENTSHAILSTORM IN ISTANBULTURKEY
Bronze LionVIRTUE, CopenhagenCARLINGSTHE DIGITAL COLLECTIONADDRESS THE FUTUREDENMARK
Bronze LionDENTSU WEBCHUTNEY, BangaloreSWIGGYFOOD DELIVERYVOICE OF HUNGERINDIA
Bronze Lion72ANDSUNNY, Los AngelesACTIVISIONCALL OF DUTY#CODNATIONUSA
Bronze LionWUNDERMAN THOMPSON, Sao Paulo / J. WALTER THOMPSON BRAZIL, São PauloGUDGUDRESCUE DOGZBRAZIL
Bronze LionFCB/SIX, TorontoBLACK & ABROADBLACK & ABROADGO BACK TO AFRICACANADA
Bronze LionDDB SYDNEYVOLKSWAGENVOLKSWAGEN POLOPOLO UNFAILAUSTRALIA
Bronze LionDROGA5, New YorkKRAFT-HEINZPHILADELPHIA CREAM CHEESEBAGELGATEUSA
Bronze LionFAMOUSGREY BRUSSELSBITE BACKANIMAL RIGHTS ORGANISATIONNOT A BOOMERANGBELGIUM
Bronze LionMOTHER NEW YORKTHE NEW YORK PUBLIC LIBRARYLITERATUREINSTA NOVELSUSA
Bronze LionFCB INFERNO, LondonHUAWEIHUAWEI BRANDSTORYSIGNUNITED KINGDOM


Here’s a reminder of the 2019 Mobile Lions shortlist in full:

#CannesLions2019: Mobile shortlist

The Cannes Lions Mobile shortlist has been released...

19 Jun 2019


2019 Cannes Lions Innovation winners


AwardEntrant / Idea CreationClientProductTitleCountry
Grand Prix AREA 23, AN FCB HEALTH NETWORK COMPANY, New YorkWAVIOSEE SOUNDSEE SOUNDUSA
Gold LionMcCANN NEW YORKMICROSOFTXBOXCHANGING THE GAMEUSA
Silver LionLEW'LARA\TBWA, São PauloDORINA NOWILL FOUNDATION FOR THE BLIND#BRAILLEBRICKSFORALL#BRAILLEBRICKSFORALLBRAZIL
Silver LionMcCANN, Tel AvivIKEAIKEA THISABLESTHISABLESISRAEL
Bronze LionTBWA\SANTIAGO MANGADA PUNO, Makati CityPACIFIC PAINTS (BOYSEN) PHILIPPINES INC.BOYSEN KNOX-OUT PAINTSTHIS IS A TREETHE PHILIPPINES
Bronze LionR/GA LONDON / MIMICA, LondonMIMICAMIMICA TOUCHMIMICAUNITED KINGDOM
Bronze LionRBK COMMUNICATION, StockholmDOCONOMYDO BLACKDO BLACK - THE CARBON LIMIT CREDIT CARDSWEDEN


Here’s a reminder of the 2019 Innovation Lions shortlist in full:

#CannesLions2019: Creative e-commerce shortlist

The Cannes Lions Creative e-commerce shortlist has been released...

19 Jun 2019


2019 Cannes Lions Impact: Creative Effectiveness winners


AwardEntrant / Idea CreationClientProductTitleCountry
Grand PrixMARCEL, ParisCARREFOURCARREFOURBLACK SUPERMARKETFRANCE
Gold LionSAATCHI & SAATCHI, New YorkPROCTER & GAMBLE TIDEIT'S A TIDE ADUSA
Gold LionMcCANN LONDONMICROSOFTXBOX DESIGN LAB'XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL' – TURNING FANS INTO FANCHISEESUNITED KINGDOM
Gold LionDAVID, Buenos AiresNEWSANNOBLEXTHE ALL-IN PROMOARGENTINA
Silver LionENERGY BBDO, ChicagoNATIONAL SAFETY COUNCILNON-PROFITPRESCRIBED TO DEATHUSA
Silver Lionadam&eveDDB, LondonCAMPAIGN AGAINST LIVINGCHARITYPROJECT 84UNITED KINGDOM
Silver LionLOLA MULLENLOWE, MadridBURGER KINGBURGER KINGSCARY CLOWN NIGHTSPAIN
Bronze LionDROGA5, New YorkTOURISM AUSTRALIATOURISM AUSTRALIADUNDEE: THE SON OF A LEGEND RETURNS HOMEUSA
Bronze LionBBH , London / WE ARE SOCIAL, LondonAUDIAUTOMOTIVEAUDI / VORSPRUNG DURCH TECHNIK: BEAUTIFUL CARS WITH AMAZING BRAINS (2015 – Q1 20UNITED KINGDOM
Bronze LionWUNDERMAN THOMPSON BANGKOK / WUNDERMAN, Bangkok / J. WALTER THOMPSON BANGKOKUNILEVERSUNSILKHAIR TALKTHAILAND
Bronze LionMcCANN NEW YORKRECKITT BENCKISERMUCINEX#SUPERSICKMONDAYUSA
Bronze LionMcCANN LONDONMICROSOFTXBOX DESIGN LAB'XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL' – TURNING FANS INTO FANCHISEESUNITED KINGDOM

Here’s a reminder of the 2019 Creative Effectiveness Lions shortlist in full:

#CannesLions2019: Creative Effectiveness shortlist

The Cannes Lions Creative Effectiveness shortlist has been released...

19 Jun 2019


The Cannes Lions Festival of Creativity runs from 17 to 21 June 2019, with Cinemark – now known as Ster-Kinekor Sales – the local representatives of Cannes Lions for SA. Visit our Cannes Lions special section for the latest updates!
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