Cannes Lions 2019

#CannesLions2019: Experience Lions winners!

The 66th annual Cannes Lions Festival of Creativity continued on 20 June with the 2019 Cannes Brand Experience & Activation and Creative e-Commerce winners announced during the Experience track award ceremony.
Cannes Lions 2019 Experience Grand Prix winners - 'Microsoft XBox: Changing the Game' under Brand Experience & Activations; Doconomy's 'Do Black - The Carbon Limit Credit Card' under Creative eCommerce...

The Experience Track focuses on the powerful brand currency of intelligent customer journeys and immersive experiences.

Exceptional experiential


The Brand Experience & Activations Lions celebrate creative, comprehensive brand building through the next level use of experience design, activation, immersive, retail and 360° customer engagement.

Of the 2,532 entries, a total of 70 Lions were awarded by the jury: 1 Grand Prix, 9 Gold, 23 Silver and 37 Bronze Lions.

#CannesLions2019: "Cause-related work tackling internet-breaking subjects" - Nikki Taylor-Garrett

The Cannes Lions Festival of Creativity for 2019 kicks off next week, with winners announced at nightly awards from 17 to 21 June. We caught up with this year's SA contingent of judges for a preview of what to expect. Next up, Nikki Taylor-Garrett...

By Leigh Andrews 12 Jun 2019


Nikki Taylor-Garrett, creative director at TBWA\Hunt\Lascaris, served on this year’s Cannes Lions Brand Experience & Activations jury with Jaime Mandelbaum, chief creative officer at VMLY&R, Europe the 2019 Brand Experience & Activation Lions jury president.

Under Mandelbaum’s leadership Y&R won the first Gold Lions for Czech Republic, along with the first Grand Prix for Turkey and was named EMEA regional network of the year at Cannes Lions in 2017.

The Brand Experience & Activations Grand Prix went to McCann, New York, with production by Hungry Man, New York; Rock Paper Scissors, New York; Company 3, New York; JSM Music, New York; and Sonic Union, New York; with media by Carat, New York; PR by WE Communications, Seattle; and additional work by Microsoft, Redmond on 'Microsoft XBox: Changing the Game'.

Brand Experience & Activations Grand Prix winner, Microsoft XBox 'Changing the Game'.

This project for accessible technology for Microsoft’s Xbox Adaptive Controller levels the playing field and creates opportunity for all.

#CannesLions2019: Brand Experience & Activations shortlist

The Cannes Lions Brand Experience & Activations shortlist has been released, with SA seeing four entries make it to the final round at Cannes Lions 2019...

19 Jun 2019


The Creative e-Commerce Lions celebrate creative, commercial e-commerce, payment solutions and innovation - demonstrating how the innovation and optimisation of the customer journey led to increased consumer engagement and commercial success.

Of the 300 entries submitted to the Creative e-Commerce Lions, the jury selected 9 winners: 1 Grand Prix, 1 Gold, 2 Silver and 5 Bronze Lions.

Daniel Bonner, global chief creative officer at Wunderman, global is the 2019 Creative e-commerce Lions jury president.

Bonner oversees all creative activity across 200 offices in more than 70 markets around the world. He served on the inaugural Creative e-commerce Lion jury in 2018 and has been listed as one of the UK’s top pioneers by BIMA.


The Creative eCommerce Grand Prix was awarded to RBK Communication, Stockholm with production by Making Waves, Stockholm and PR by Hill+Knowlton Strategies, Stockholm for Doconomy's 'Do Black - The Carbon Limit Credit Card':



It's the world’s first credit card that helps users track their climate impact and meet the target of reducing consumption related CO2 to protect the planet.

Bonner commented:
The Grand Prix we chose is truly innovative and ambitious. A signal and future of responsible consumerism that is doable in the present. A unique idea that no doubt will be copied and leveraged by businesses all over the world - and full of creativity for sustainability, in terms of the platform, the production and design, the enterprise and the potential impact for everyone.
#CannesLions2019: Creative e-commerce shortlist

The Cannes Lions Creative e-commerce shortlist has been released...

19 Jun 2019


No SA work was awarded in the Experience track ceremony. View the full tables of winning work below:

2019 Cannes Lions Brand Experience & Activations winners


AwardEntrant / Idea CreationClientProductTitleCountry
Grand Prix McCANN NEW YORKMICROSOFTXBOXCHANGING THE GAMEUSA
Gold LionAMVBBDO, LondonDIAGEOGUINNESSCLEARUNITED KINGDOM
Gold LionMcCANN, Tel AvivIKEAIKEA THISABLESTHISABLESISRAEL
Gold LionFAHRENHEIT DDB, LimaPLAZA VEARUSIAPERUSSIAN PRICESPERU
Gold LionFCB INFERNO, LondonHUAWEIHUAWEI BRANDSTORYSIGNUNITED KINGDOM
Gold LionFORSMAN & BODENFORS, GothenburgVOLVO CARSVOLVO CARSTHE E.V.A. INITIATIVESWEDEN
Gold LionAEROMÉXICO, Mexico City / GOOGLE, Mexico CityAEROMÉXICOAEROMÉXICOPEOPLE ARE THE PLACESMEXICO
Gold LionTBWA\CHIAT\DAY, New YorkADIDASADIDASBILLIE JEAN KING YOUR SHOESUSA
Gold LionDOMINO'S PIZZA, Ann Arbor / CRISPIN PORTER BOGUSKY+, BoulderDOMINO'S PIZZADOMINO'S PIZZAPAVING FOR PIZZAUSA
Gold LionLEO BURNETT CHICAGOKRAFT HEINZCOUNTRY TIME LEMONADELEGAL-ADEUSA
Silver LionLEO BURNETT CHICAGOKRAFT HEINZCOUNTRY TIME LEMONADELEGAL-ADEUSA
Silver LionPUBLICIS ITALY, MilanDIESELDIESELHA(U)TE COUTUREITALY
Silver LionISOBAR , Amsterdam / ACHTUNG!mcgarrybowen, AmsterdamVOLKSWAGENVOLKSWAGEN APPLICATION SNELWEG SPROOKJES THE NETHERLANDS
Silver LionSERVICEPLAN FRANCE, ParisAUCHANGPSTHE GPS QUALITY LABELFRANCE
Silver LionTBWA\CHIAT\DAY, New YorkCOLUMBIA JOURNALISM REVIEWCOLUMBIA JOURNALISM REVIEW - NEWSTHE FAKE NEWS STANDUSA
Silver LionSPECIAL GROUP, SydneyUBERUBER EATSUBER EATS AUSTRALIAN OPEN AMBUSHAUSTRALIA
Silver LionFCB CHICAGOILLINOIS COUNCIL AGAINST HANDGUN VIOLENCEILLINOIS COUNCIL AGAINST HANDGUN VIOLENCETHE GUN VIOLENCE HISTORY BOOKUSA
Silver LionTBWA\PARISDAGOMA3D PRINTINGHARMLESS GUNSFRANCE
Silver LionISOBAR , Amsterdam / ACHTUNG!mcgarrybowen, AmsterdamVOLKSWAGENVOLKSWAGEN APPLICATION SNELWEG SPROOKJES THE NETHERLANDS
Silver LionVMLY&R, Kansas CityWENDY'S WENDY'S COMMUNITY MANAGEMENTKEEPING FORTNITE FRESHUSA
Silver LionINGO, StockholmBURGER KINGBURGERSTHE NOT BIG MACSSWEDEN
Silver LionFCB NEW YORKBURGER KINGFOODTHE WHOPPER DETOURUSA
Silver LionPUBLICIS ITALY, MilanDIESELDIESELBE A FOLLOWER - SIDE:BIZITALY
Silver LionDDB CHICAGOMARS WRIGLEY CONFECTIONERYSKITTLESBROADWAY THE RAINBOWUSA
Silver LionDDB PARISUBERUBERTOYSUBERTOYSFRANCE
Silver LionTECH AND SOUL, São PauloUBER/ UBERYELLOW MAYDISTRACTED GOALKEEPERBRAZIL
Silver LionLOLA MULLENLOWE, MadridFELGTB/ELDIARIO.ESFELGTBHIDDEN FLAGSPAIN
Silver LionKRAFT HEINZ COMPANY, Chicago / VAYNERMEDIA, New YorkKRAFT HEINZMIRACLE WHIPMIRACLE WHIP, FLORIDAUSA
Silver LionLEO BURNETT CHICAGOKRAFT HEINZKRAFT HEINZKRAFT NOW PAY LATERUSA
Silver LionTBWA\HAKUHODO INC., TokyoAIG JAPANCSRPRIDE JERSEYJAPAN
Silver LionGREY BANGLADESH, DhakaUCB - UCASH, SHWAPNOMOBILE BANKING SERVICEPROJECT AGROBANKINGBANGLADESH
Silver LionTBWA\CHIAT\DAY, New YorkADIDASADIDASBILLIE JEAN KING YOUR SHOESUSA
Silver LionROTHCO | ACCENTURE INTERACTIVE, DublinO.N.E.CHARITY DONATIONSLEEPING FLAGSIRELAND
Bronze LionINTERESTING TIMES, BeirutABSOLUTABSOLUTCIVIL LOVELEBANON
Bronze LionMcCANN PARISPURINAPURINA VETERINARY DIETSSTREET-VETFRANCE
Bronze LionBBDO ARGENTINA, Buenos AiresTULIPANTULIPANCONSENT PACKARGENTINA
Bronze LionGREY ARGENTINA, Buenos AiresFLYBONDIFLYBONDIFLY WITH USARGENTINA
Bronze LionTBWA\ESPAÑA, MadridPLAYSTATION TALENTSMASSIRA GAME (PLAYSTATION)MASSIRA PROJECTSPAIN
Bronze LionIMPACT BBDO, DubaiAN-NAHARNEWSPAPER PUBLICATIONS & MEDIATHE BLANK EDITIONUNITED ARAB EMIRATES
Bronze Lion180HEARTBEATS+JUNG V MATT , WarsawUNILEVER - BEN&JERRY'SCSR EVENTTHE UNBREAKABLE RAINBOWPOLAND
Bronze LionwhiteGREY SYDNEYVOLVO CAR AUSTRALIAVOLVOLIVING SEAWALLAUSTRALIA
Bronze LionVMLY&R POLAND, WarsawGAZETA.PL / MASTERCARD / BNP PARIBASGAZETA.PL (A NEWS PORTAL)THE LAST EVER ISSUEPOLAND
Bronze LionFCB NEW YORKBURGER KINGFOODTHE WHOPPER DETOURUSA
Bronze LionGREY BRAZIL, São PauloRECLAME AQUIRECLAME AQUICONTRACT TRANSLATORBRAZIL
Bronze LionDENTSU WEBCHUTNEY, BangaloreFLIPKART INTERNET PVT LTDSALE EVENT - FLIPKART'S THE BIG BILLION DAYSHAGGLEBOTINDIA
Bronze LionDAVID SÃO PAULOBURGER KINGBURGER KING WHOPPERBURN THAT ADBRAZIL
Bronze LionMcCANN SPAIN , MadridIKEAIKEA LIVING ROOMSMUSEUM OF ROMANTICISMSPAIN
Bronze LionGTB BRASIL, São PauloFORD MOTOR COMPANYFORD MOTOR COMPANYACCESSIBILITY MATBRAZIL
Bronze LionMcCANN NEW YORKMICROSOFTXBOXCHANGING THE GAMEUSA
Bronze LionMcCANN, Tel AvivIKEAIKEA THISABLESTHISABLESISRAEL
Bronze LionTBWA\PARIS / DAN PARISSYSTÈME USUPERMARKETWHAT'S IN IT ?FRANCE
Bronze LionFAHRENHEIT DDB, LimaPLAZA VEARUSIAPERUSSIAN PRICESPERU
Bronze LionMOMENTUM WORLDWIDE, New YorkAMERICAN EXPRESSJERSEY ASSURANCEJERSEY ASSURANCEUSA
Bronze LionONLY IF, Ciudad De Mexico / ONLY IF, Mexico City / EDITORIAL PLANETA, Buenos Aires / GOOGLE, Buenos AiresGRUPO PLANETA AND GOOGLELIBRO VIVO_LIBRO VIVO_MEXICO
Bronze LionPUBLICIS BRASIL, São PauloHEINEKENHEINEKENTHE GRAND FINALEBRAZIL
Bronze LionBBDO ATLANTASTREET GRACEFIGHTING DOMESTIC MINOR SEX TRAFFICKINGSTOP TRAFFICKUSA
Bronze LionMOMENTUM WORLDWIDE, New York / MOMENTUM CANADA, TorontoNIKENIKEJUST DO IT HQ AT THE CHURCHUSA
Bronze LionDDB CHICAGOMARS WRIGLEY CONFECTIONERYSKITTLESBROADWAY THE RAINBOWUSA
Bronze LionAMVBBDO, LondonDIAGEOGUINNESSCLEARUNITED KINGDOM
Bronze LionMcCANN LONDONXBOX / MICROSOFTXBOX ONE X ENHANCEDVISIT XBOXUNITED KINGDOM
Bronze LionBETC, ParisCITROENCITROENSEETROENFRANCE
Bronze LionPUBLICIS ITALY, MilanDIESELDIESELHA(U)TE COUTUREITALY
Bronze LionGREY BRAZIL, São PauloUNIVERSITY ZUMBI DOS PALMARESCORPORATETHE REAL MACHADOBRAZIL
Bronze LionFCBULKA, DelhiTHE MILLENNIUM SCHOOLSCHOOLTHE OPEN DOOR PROJECTINDIA
Bronze LionWIEDEN+KENNEDY NEW YORK / AB INBEV, New YorkAB INBEVBUD LIGHTPHILLY FOREVERUSA
Bronze LionIMPACT BBDO, DubaiWASTE MANAGEMENT COALITIONWASTE MANAGEMENTTHE TOXIC FLAGUNITED ARAB EMIRATES
Bronze Lion180HEARTBEATS+JUNG V MATT , WarsawUNILEVER - BEN&JERRY'SCSR EVENTTHE UNBREAKABLE RAINBOWPOLAND
Bronze LionVMLY&R, Santiago / PROLAM Y&R, SantiagoGOBIERNO DE CHILEMINISTERIO DE SALUDTHE COMMERCIAL THAT SAVES LIVESCHILE
Bronze LionIMPACT BBDO, Dubai28 TOO MANY(FGM) FEMALE GENITAL MUTILATIONTHE ZERO TOLERANCE RIBBONUNITED ARAB EMIRATES
Bronze LionCASANOVA//McCANN, Costa Mesa / McCANN CANADA, Toronto / McCANN NEW YORKDONATE LIFE CALIFORNIADONATE LIFE CALIFORNIASECOND CHANCESUSA


Here’s a reminder of the 2019 Brand Experience & Activations Lions shortlist in full:

#CannesLions2019: Brand Experience & Activations shortlist

The Cannes Lions Brand Experience & Activations shortlist has been released, with SA seeing four entries make it to the final round at Cannes Lions 2019...

19 Jun 2019


2019 Cannes Lions Creative e-Commerce winners


AwardEntrant / Idea CreationClientProductTitleCountry
Grand Prix RBK COMMUNICATION, StockholmDOCONOMYDO BLACKDO BLACK - THE CARBON LIMIT CREDIT CARDSWEDEN
Gold LionISOBAR CHINA GROUP, ShanghaiYUM CHINAKFC CHRISTMAS FRIED CHICKEN SHOPKFC CHRISTMAS POCKET STORECHINA
Silver LionFCB NEW YORKBURGER KINGFOODTHE WHOPPER DETOURUSA
Silver LionRBK COMMUNICATION, StockholmDOCONOMYDO BLACKDO BLACK - THE CARBON LIMIT CREDIT CARDSWEDEN
Bronze LionR/GA , New YorkNIKENIKEHEY GOOGLE, ASK NIKEUSA
Bronze LionFCB INFERNO, LondonTHE BIG ISSUETHE BIG ISSUEPAY IT FORWARDUNITED KINGDOM
Bronze LionVELORETTI, Amsterdam / G-UNIT, AmsterdamVELORETTIVELORETTI BIKESCAR-2-BIKETHE NETHERLANDS
Bronze LionAKQA, São PauloNIKEAIR MAXAIR MAX GRAFFITI STORESBRAZIL
Bronze LionDENTSU WEBCHUTNEY, BangaloreFLIPKART INTERNET PVT LTDSALE EVENT - FLIPKART'S THE BIG BILLION DAYSHAGGLEBOTINDIA


Here’s a reminder of the 2019 Creative e-Commerce Lions shortlist in full:

#CannesLions2019: Creative e-commerce shortlist

The Cannes Lions Creative e-commerce shortlist has been released...

19 Jun 2019


The Cannes Lions Festival of Creativity runs from 17 to 21 June 2019, with Cinemark – now known as Ster-Kinekor Sales – the local representatives of Cannes Lions for SA. Visit our Cannes Lions special section for the latest updates!
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