#CannesLions2019: Reach Lions winners!

19 Jun 2019

The 66th annual Cannes Lions Festival of Creativity continued on Wednesday, 19 June, with the 2019 Creative Data, Creative Strategy, Direct, Media, PR and Social & Influencer winners announced during the Reach award ceremony

The six #CannesLions2019 Reach Lions Grand Prix winners...

Winners of the Cannes Lions Reach track were announced at the 2019 Cannes Lions award ceremony on Wednesday, 19 June from 7pm. This encompasses the Creative Data, Creative Strategy, Direct, Media, PR and Social & Influencer Cannes Lions. No SA was awarded on the night.

Remarkable Reach

The Reach Track recognises the insight, strategy and planning that enables brands to effectively engage consumers, at scale, and be heard amid the ongoing battle for attention.

The Creative Data Lions celebrate the interplay of ideas and information - demonstrating how the execution of a campaign was enhanced or driven by the creative use, interpretation, analysis or application of data.

Here, 429 entries were received, and 13 Lions were presented: 2 Gold, 4 Silver, and 6 Bronze.

Winning the Grand Prix in #CreativeData… @FCB_SIX for the Go Back To Africa campaign with Black & Abroad! #CannesLions pic.twitter.com/IbOsJDceO6
— Cannes Lions (@Cannes_Lions) June 19, 2019

Yasuharu Sasaki, head of digital creative and executive creative director at Dentsu Inc., Japan is the 2019 Creative Data Lions jury president.

Sasaki leads the digital creative and innovation teams at Dentsu Inc, receiving 10 Lions in 2018. In 2006 he was a member of the Cyber Jury.

The Creative Data Grand Prix went to FCB Six, Toronto, with production by Rooster Post Production, Toronto, as well as Grayson Matthews, Toronto; media by Initiative, Toronto and PR by Glossy Toronto for Black & Abroad's 'Go Back to Africa', which helped reframe the way people think about Africa, by creating a platform that displaces the hate surrounding the racial slur “Go Back To Africa”.

Sasaki said:

In this digital age, there are a lot of negative data like fake news, privacy violations, or hate messages. The Grand Prix winner tackled this issue with a bold and impactful way. It changes negative messages into meaningful contents. It created a new community with the power of data and contributed to the culture.

#CannesLions2019: Creative Data shortlist

18 Jun 2019

The Creative Strategy Lions celebrate the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.

In the launch year of the Creative Strategy Lions, 848 entries were received and 22 Lions awarded: 3 Gold, 7 Silver and 11 Bronze.

Tracey Follows, founder at Futuremade, global is the 2019 Creative Strategy Lions jury president.

Follows works with brands and helps them develop strategies to futureproof their organisations. Prior to launching her futures consultancy, she worked as head of strategy at Wired Consulting, chief strategy and innovation officer at the Future Laboratory and chief strategy officer at J. Walter Thompson Worldwide and London.

The very first #CreativeStrategy Grand Prix at #CannesLions goes to… @ForsBodenfors for The E.V.A Initiative campaign for @VolvoCars… Congratulations in writing your name in #CannesLions history! pic.twitter.com/itNIhw0IoL
— Cannes Lions (@Cannes_Lions) June 19, 2019

The Creative Strategy Grand Prix was awarded to Forsman & Bodenfors, Gothenburg for Volvo Cars' 'The E.V.A. Initiative'; with production by New Land, Stockholm; media work by MindShare, Gothenburg; and additional work by Goodbye Kansas Studios, Stockholm; Factory, London; SuperStudio, Stockholm; F&B Inhouse, Gothenburg; and FrameStore, London.

The campaign aims to improve gender safety equality in cars and saw Volvo share research to help other automakers produce safer cars:

Follows said: “Starting from one hereto unobserved data insight about how women in the world were catered for, it transformed how we saw the whole world and gave a fresh take on safety to refresh and reinvigorate Volvo.”

#CannesLions2019: Creative Strategy shortlist

18 Jun 2019

The Direct Lions celebrate response-driven and relationship-building creativity. Work demonstrating the pursuit and application of customer relationships, which directly targeted a specific audience with a call-to-action.

Here, 2,005 entries were received and 42 Lions awarded: 5 Gold, 12 Silver, and 24 Bronze.

Claudi Potter, creative director at Joe Public United, served on this year’s Cannes Lions Direct category, and judged the Young Lions Digital competition in Cannes.

Claudi Potter, creative director at Joe Public United, is serving on this year’s Cannes Lions Direct category, and will judge the Young Lions Digital competition in Cannes.

#CannesLions2019: "Reinvent the medium to make the message a winner" - Claudi Potter

Leigh Andrews 13 Jun 2019

Nicky Bullard, chairwoman and chief creative officer at MRM McCann, UK is the 2019 Direct Lions jury president.

As the first creative woman to chair a UK marketing agency, Bullard leads the London office of the multi award-winning MRM//McCann.

Winning TWO Golds AND the Grand Prix… Congratulations to @FCBglobal in New York… A fantastic campaign for @burgerking. This is #WhopperDetour! #CannesLions pic.twitter.com/RXPqYJ8QVQ
— Cannes Lions (@Cannes_Lions) June 19, 2019

The Direct Lions Grand Prix went to FCB New York for Burger King's 'The Whopper Detour'; with production by O Positive, New York; MackCut, New York; Human, New York; Chemistry Creative, New York; and Zombie Studio, São Paulo; with media by Horizon Media, New York; PR by Alison Brod Marketing + Communications, New York; and additional work by HoneyMix, New York:

The work created an app enabling people within 600 feet of one of the 14,000 McDonald’s locations in America to unlock a deal for a 1-cent Whopper.

Bullard said: “Our Grand Prix was completely brilliant – ‘completely’ being an important word. It had everything. Targeting, amazing execution, a clear call to action and results. On top of that, it’s one of the most audacious campaigns any of us had ever seen.”

#CannesLions2019: Direct shortlist

18 Jun 2019

The Media Lions celebrate the context of creativity - the inspiring and innovative implementation of ideas. That is, work which is enhanced and amplified by a game-changing channel strategy.

Here, 2,196 entries were received and 65 Lions presented: 7 Gold, 20 Silver, 37 Bronze.

The #CannesLions Media Network of the year...

3) @Mediacomglobal
2) @StarcomWW
1) @Mindshare

CONGRATULATIONS @MINDSHARE! #CannesLions pic.twitter.com/5IhEPoDg6V
— Cannes Lions (@Cannes_Lions) June 19, 2019

Michael Zylstra, chief strategy officer at Dentsu Aegis Network Sub-Saharan Africa (DAN SSA), is serving on this year’s Cannes Lions Media jury.

Michael Zylstra, chief strategy officer at Dentsu Aegis Network (DAN) SSA and media juror for Cannes Lions 2019.

#CannesLions2019: "The idea-amplifying town square of creativity, marketing, and media" - Michael Zylstra

Leigh Andrews 11 Jun 2019

Karen Blackett OBE, WPP UK country manager and MediaCom chairwoman UK & Ireland, WPP, UK is the 2019 Media Lions jury president.

As country manager for WPP and chairperson of MediaCom UK, Blackett is guardian for 17,000 people and 124 operating brands in the UK. She was awarded an OBE in 2014 and acts as a Business Ambassador to the Department of International Trade.

Winning the Grand Prix in #CreativeData… @FCB_SIX for the Go Back To Africa campaign with Black & Abroad! #CannesLions pic.twitter.com/IbOsJDceO6
— Cannes Lions (@Cannes_Lions) June 19, 2019

The Media Lions Grand Prix went to AKQA, São Paulo; with production by Zohar Cinema, Rio de Janeiro and Hefty, São Paulo; as well as media by Wieden + Kennedy, São Paulo for Nike Air Max Graffiti Stores.

Blackett explained that the work demonstrated brand bravery, benefiting the brand and the community. Blackett described it as:

A brilliant piece of work that tapped into local culture with e-commerce intertwined with geo-fencing to create a new store opportunity - the media is the message. Great creativity, partnerships to make the media idea come to life and a brave client with phenomenal results.

#CannesLions2019: Media shortlist

18 Jun 2019

The PR Lions celebrate creative work which successfully builds trust and cultivates relationships, utilising mainly earned-media tactics or channels to influence public dialogue and ultimately change perceptions.

Here, 1,857 entries were received and 55 Lions awarded: 6 Gold, 22 Silver and 26 Bronze.

Michelle Hutton, managing director of global clients at Edelman global is the 2019 PR Lions jury president.

With an extensive career spanning various roles across communications, Hutton has led award-winning teams around the world.

The Grand Prix in PR at #CannesLions 2019 goes to… @scholzfriends for The Tampon Book: A Book Against Tax Discrimination, with @female_company!

Congratulations to everyone back in Germany who worked on this campaign! pic.twitter.com/PobjKFPBxA
— Cannes Lions (@Cannes_Lions) June 19, 2019

The PR Lions Grand Prix was awarded to Scholz & Friends, Berlin with additional work by MetaGate, Berlin on The Female Company's 'The Tampon Tax Book: A Book Against Discrimination'.

The work was created in protest against the unfair taxation of feminine hygiene products, still considered luxury goods and taxed at a higher rate in Germany:

Hutton commented:

We are proud to have chosen “The Tampon Book” a book designed to highlight tax discrimination. At its core we believe it is a perfectly formed public relations campaign - from conception of the idea, to the impact it delivers.It represents a modern take on communications combining creativity and the art of PR. It is a call out to the creatives of the world to show public relations has some of the most interesting challenges. It demonstrates that a campaign that sets out to change law can be 'super-powered' though creativity.

#CannesLions2019: PR shortlist

18 Jun 2019

The Social & Influencer Lions celebrate creative social thinking and strategic influencer marketing solutions. Work that shows how levels of engagement, social reach or brand ambassadors led to commercial success.

Here, 1,519 entries were received and 47 Lions awarded: 7 Gold, 14, Silver and 25 Bronze.

The Social & Influencer Grand Prix goes to… @VMLYR for the brilliant Keeping Fortnite Fresh campaign, with @Wendys!

You did it, team… CONGRATULATIONS! Enjoy this moment! #CannesLions pic.twitter.com/0SCgSUIanf
— Cannes Lions (@Cannes_Lions) June 19, 2019

PJ Pereira, co-founder and creative chairman at Pereira O'Dell, global is the 2019 Social & Influencer Lions jury president.

An Emmy winner, bestselling writer and multiple Cannes Lions Grand Prix winner, Pereira is one of the most influential creatives. In 2018, Pereira edited a book published by the Cannes Lions Entertainment Jury, The Art of Branded Entertainment.

#CannesLions2018: The Art of Branded Entertainment according to VML's Xenopoulos

Jessica Tennant 22 Jun 2018

The Social & Influencer Lions Grand Prix was awarded to VMLY&R, Kansas City , with media by Spark Foundry, New York and PR by Ketchum, New York for Wendy's Community Management's 'Keeping Fortnite Fresh'.

The work saw the fast-food chain going after fictional rivals on Fortnite, which highlighted the fact they use fresh beef:

Pereira said:

Wendy’s doesn't try to sneak into anyone's life, doesn't try to attract the audience or even invite them to do anything. It just joins the audience and minds its own business. Simple, resourceful, funny, and incredible. This idea made us smile and stood out, not only because of its unpretentious sense of humor (something very refreshing in this world of brands taking themselves so seriously), but also because it made us all realize we still have so much to learn.

#CannesLions2019: Social & Influencer shortlist

18 Jun 2019

No SA work was awarded in the Reach track. View the full tables of winning work below:

2019 Cannes Lions Creative Data winners

Award	Entrant / Idea Creation	Client	Product	Title	Country
Grand Prix	FCB/SIX, Toronto	BLACK & ABROAD	BLACK & ABROAD	GO BACK TO AFRICA	CANADA
Gold Lion	OGILVY, São Paulo	PETZ	ECOMMERCE	PET-COMMERCE	BRAZIL
Gold Lion	FORSMAN & BODENFORS, Gothenburg	VOLVO CARS	VOLVO CARS	THE E.V.A. INITIATIVE	SWEDEN
Silver Lion	CHE PROXIMITY, Melbourne	NRMA	HOME INSURANCE	SAFETY HUB	AUSTRALIA
Silver Lion	PS21, Madrid	DIAGEO	TANQUERAY FLOR DE SEVILLA	SEARCHING FOR THE SPECIAL COLOUR OF SEVILLE	SPAIN
Silver Lion	LEO BURNETT, Madrid	PERNOD RICHARD	RUAVIEJA	THE TIME WE HAVE LEFT - CASE	SPAIN
Silver Lion	OGILVY GERMANY, Frankfurt	GERMAN RAIL	GERMAN RAIL	NO NEED TO FLY - AROUND THE WORLD IN GERMANY	GERMANY
Bronze Lion	TRIBAL WORLDWIDE , Sao Paulo	E-MOVING	E-MOVING	STEEP DISCOUNT	BRAZIL
Bronze Lion	VOSKHOD, Ekaterinburg / ISD GROUP, Kiev	TV RAIN	MEDIA SERVICE	AI VERSUS	RUSSIA
Bronze Lion	HAPPINESS BRUSSELS, Brussels	OVK / PEVR (PARENTS OF ROAD VICTIMS)	ROAD SAFETY AWARENESS MESSAGE	BLINDMETERS	BELGIUM
Bronze Lion	WE BELIEVERS, New York	BURGER KING MEXICO	BURGER KING DELIVERY	THE TRAFFIC JAM WHOPPER	USA
Bronze Lion	AREA 23, AN FCB HEALTH NETWORK COMPANY, New York	WAVIO	SEE SOUND	SEE SOUND	USA
Bronze Lion	MINDSHARE, Mumbai	HINDUSTAN UNILEVER LIMITED	LIFEBUOY SOAP	THE INFECTION ALERT SYSTEM	INDIA

Here’s a reminder of the 2019 Creative Data Lions shortlist in full:

#CannesLions2019: Creative Data shortlist

18 Jun 2019

2019 Cannes Lions Creative Strategy winners

Award	Entrant / Idea Creation	Client	Product	Title	Country
Grand Prix	FORSMAN & BODENFORS, Gothenburg	VOLVO CARS	VOLVO CARS	THE E.V.A. INITIATIVE	SWEDEN
Gold Lion	LEO BURNETT, Madrid	PERNOD RICARD	RUAVIEJA	THE TIME WE HAVE LEFT	SPAIN
Gold Lion	AMVBBDO, London	ESSITY	LIBRESSE/BODYFORM	VIVA LA VULVA	UNITED KINGDOM
Gold Lion	FCB CANADA, Toronto	CANADIAN DOWN SYNDROME SOCIETY	SUPPORT FOR CANADIAN DOWN SYNDROME SOCIETY	ENDANGERED SYNDROME	CANADA
Silver Lion	OGILVY GUATEMALA, Guatemala City / OGILVY COLOMBIA, Bogotá / KINGO ENERGY, Guatemala City	KINGO ENERGY	KINGO PREPAID SOLAR ENERGY	KINGO	GUATEMALA
Silver Lion	GREY MALAYSIA, Petaling Jaya	TESCO	UNFORGETTABLE BAG	UNFORGETTABLE BAG	MALAYSIA
Silver Lion	FORSMAN & BODENFORS, Gothenburg	VOLVO CARS	VOLVO CARS	THE E.V.A. INITIATIVE	SWEDEN
Silver Lion	BETC, Paris	BACK MARKET	BACK MARKET	REFURBISHED TWEETS	FRANCE
Silver Lion	OGILVY COLOMBIA, Bogotá / OGILVY, Mexico City	AEROMEXICO	AEROMEXICO	A WORLD WITHOUT BORDERS	COLOMBIA
Silver Lion	LOWE LINTAS , Mumbai / MULLENLOWE SINGAPORE / MULLENLOWE SSP3, Bogotá	UNILEVER	LIFEBUOY	LIFEBUOY #HELPACHILDREACH5	INDIA
Silver Lion	AMVBBDO, London	ESSITY	LIBRESSE/BODYFORM	VIVA LA VULVA	UNITED KINGDOM
Bronze Lion	adam&eveDDB, London	CAMPAIGN AGAINST LIVING	CHARITY	PROJECT 84	UNITED KINGDOM
Bronze Lion	GREY, London / GREY NEW YORK	GILLETTE	TREO RAZORS	GILLETTE TREO	UNITED KINGDOM
Bronze Lion	FRIENDS, Moscow	UTAIR	UTAIR PASSENGER AIRLINES	WHERE YOU BELONG	RUSSIA
Bronze Lion	WIEDEN+KENNEDY, Portland	NIKE	NIKE	NIKE DREAM CRAZY	USA
Bronze Lion	WUNDERMAN THOMPSON, New York / POSSIBLE NEW YORK / WUNDERMAN, New York	TOMMY HILFIGER	TOMMY HILFIGER ADAPTIVE: ADAPTIVE CLOTHING FOR PEOPLE WITH DISABILITIES	TOMMY HILFIGER ADAPTIVE	USA
Bronze Lion	CHEIL WORLDWIDE , Seoul	SAMSUNG FIRE & MARINE INSURANCE	FIREVASE	FIREVASE	SOUTH KOREA
Bronze Lion	OGILVY, Paris	ETAT LIBRE D'ORANGE	PERFUME - I AM TRASH, LES FLEURS DU DÉCHET	I AM TRASH, LES FLEURS DU DÉCHET	FRANCE
Bronze Lion	McCANN, Tel Aviv	IKEA	IKEA THISABLES	THISABLES	ISRAEL
Bronze Lion	GREY, London / GREY NEW YORK	GILLETTE	TREO RAZORS	GILLETTE TREO	UNITED KINGDOM
Bronze Lion	CHE PROXIMITY, Melbourne	NRMA	HOME INSURANCE	SAFETY HUB	AUSTRALIA
Bronze Lion	PUBLICIS SINGAPORE	P&G Vicks	VICKS	TOUCH OF CARE INDIA	SINGAPORE

Here’s a reminder of the 2019 Creative Strategy Lions shortlist in full:

#CannesLions2019: Creative Strategy shortlist

18 Jun 2019