#CannesLions2019: Verusha Maharaj on purpose-led marketing [WATCH]

Verusha Maharaj, senior manager, Customer and Marketing at Deloitte Consulting SA talks to Bizcommunity's roving reporter Ann Nurock live in Cannes.

Maharaj refers to the Accenture Interactive billboard at the Palais, marking the first time a consulting company has taken out prime real estate at the Festival and giving an indication as to what's to come in the consulting-advertising space.

How using art & storytelling can change conversations & build movements @johnlegend @DeloitteSA #freeamerica pic.twitter.com/jLewTeurxP
— Verusha Maharaj (@Verusha_Kershia) June 19, 2019

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$African creatives discuss the importance of Cannes to Africa. Picture l to r: Yusuf Adejumo, creative director, TBWA\Concept Nigeria, Audrey Quaye creative director Innova DDB Ghana, Alex van Niekerk, executive creative director at TBWA\Ascent, Graham Cruikshanks, director of Africa operations at TBWA, Eric Mununuzi, chief creative Officer at TBWA\Uganda (Images supplied, composite by Ruth Cooper @ Bizcommunity)$