Cannes Lions Special Section

#CannesLions2019: John Legend partners with Pampers to address changing table inequality [WATCH]

Our correspondent Mikhaila Hunter filmed John Legend speaking at the The Goals House at Cannes Lions on Day 3 about the #FreeAmerica movement and how using art and storytelling can change conversations and build movements, specifically referring to his partnership with Pampers and their effort in addressing changing table inequality.

In June last year, Pampers released an ad featuring John Legend changing Luna, his daughter's nappy, singing along to his Stinky Booty spot for the brand.

The second ad, featuring the singer-songwriter was released in February this year, where we see Legend changing Miles, his son's nappy and singing along to Stinky Booty Duty, also starring Adam Levine and Chrissy Teigen.

More recently, however, following and with credit to the below Instagram post that went viral, Legend has announced that in an effort to address changing table inequality, he, Pampers and Koala Kare are partnering to install 5,000 changing tables in men's public bathrooms across the US and Canada by 2021.

Pampers shared the news in a video featuring Legend with his son, earlier this month, on 10 June.

Follow #LoveTheChange for updates.

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