The exhibition includes a diverse, global mix of technologies and organisations, covering cognitive computing and big data; wearables and home health devices; virtual and augmented reality; telemedicine and video visits; personalised medicine and genomics; artificial intelligence and 3D printing.

“The MedTech Expo will allow delegates to experience cutting-edge healthcare technologies in action and discover how they are transforming the future of the industry. The purpose of Lions Health is to provide a unique platform that inspires change while championing the value of creativity in healthcare communications. We hope that this new installation enhances this opportunity,” said Louise Benson, festival director, Lions Health.

Twitter will display a selection of innovative healthcare sector campaigns that have found a home on the social networking site to facilitate communication with patients, caregivers and physicians, covering everything from compelling disease state awareness to patient advocacy. Alongside this, it will present new features in Periscope that open the system up as a fledgling healthcare communication channel. “It has never been more exciting to be in healthcare. The opportunity to connect with patients, doctors and caregivers did not exist at scale until now. Health happens on Twitter, so we're excited to share new, creative ways to engage with patients, caregivers and physicians,” said Mary Ann Belliveau, national director of health and wellness, Twitter.

IBM Watson, the pioneering cognitive system enabling a partnership between people and computers, has grown in authority since winning a Gold Lion at Cannes Lions in 2011. Delegates will encounter this innovative technology as it moves into the healthcare space.

Marketers will discover how to make data actionable with data solutions provider Annalect. Cutting through the fragmented marketing ecosystem and putting the right data at the fingertips of marketing teams, it can help organisations build and optimise their data systems, competencies and extraction methods.

Google will demonstrate how it is working with health partners using virtual reality to drive healthcare into the 21st century. As patients and providers accelerate the adoption of digital technology in every aspect of healthcare, nothing is as powerful as video in imparting information, teaching, and storytelling, and Google is leading the way.

iVenturesHealth, the healthcare technology and data solution division within the Omnicom Health Group, who also led the curated exhibitor partnerships, will present demonstrations of their latest pending healthcare communication offerings, including: DriiverSeat, a co-navigation iPad platform to deepen customer engagement and VIA an electronic workflow system designed and developed for streamlining complex healthcare communications for agency processes.

Surgical suture, or stitch, is a medical device used to hold body tissues together after an injury or surgery. Sutrue will present its new design - an automated device using standard suturing needles for all types of suturing, from wound closure through to robotics.

Validic the industry's leading digital health platform, will show delegates how it connects providers, pharmaceutical companies, payers, wellness companies and healthcare IT vendors to health data, which is gathered from hundreds of in-home clinical devices, wearables and consumer healthcare applications.

“We are thrilled that this event is attracting a world-class group of exhibitors, who are leaders in the digital health revolution. Technology, healthcare and communications are converging in some very dramatic ways and we are proud to sponsor this timely addition to Lions Health,” said Ed Wise, CEO, Omnicom Health Group.

Experts with unbiased knowledge and strong industry credibility reviewed applications to exhibit. They looked for innovative companies that offered a glimpse into the future of medicine and healthcare. For more information, click here.

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