What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Limelight gains Mentholatum account
Boutique media agency, Limelight, has won the Mentholatum account in a five-way pitch agains OMD, PHD, Tin Fish, and Carat. Limelight will be doing all media strategy, planning and buying for Mentholatum. Some of the brands Limelight will be working on include Deep Heat, Natural Beauty, Soft Lips, and Oxy.
