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Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Why relevance, not reach, is the real driver of email performance

Everlytic Why relevance, not reach, is the real driver of email performance

7 Apr 2026

BizTrendsTV

RAPT BizTrendsTV: 54 Magazine's Phindile Khoza: African culture on the global stage

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The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

The Oscars, the most coveted awards in movies, took place last night, 15 March (Image source: © NPR )

One Battle After Another dominates the 98th Academy Awards

16 Mar 2026

Wpp's One Southwark Bridge campus in London (Image source @ WPP

Elevate 28: WPP's strategy to transition into a single company

27 Feb 2026

Company news

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Africa's constraints can be beautiful opportunities for growth

eatbigfish Africa's constraints can be beautiful opportunities for growth

21 Nov 2025

Human8 doubles down on AI-enabled consultative power

Human8 Human8 doubles down on AI-enabled consultative power

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eatbigfish Playing it safe is killing your brand

18 Aug 2025

Introducing the Effie Lions Foundation: Building a marketing industry for everyone

Association for Communication and Advertising Introducing the Effie Lions Foundation: Building a marketing industry for everyone

13 Jun 2025

Human8 names Tim Nguyen product and innovation manager to further advance insight solutions

Human8 Human8 names Tim Nguyen product and innovation manager to further advance insight solutions

11 Jun 2025

All about YOU! Putting YOU in YOUth Month on Biz!

Bizcommunity.com All about YOU! Putting YOU in YOUth Month on Biz!

20 May 2025

JCDecaux wins advertising concession at Dr Antonio Agostinho Neto International Airport (Luanda, Angola)

JCDecaux JCDecaux wins advertising concession at Dr Antonio Agostinho Neto International Airport (Luanda, Angola)

16 Apr 2025

Biz Promoted Features: Keep your business headlines in the spotlight for 7 days

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More news

IFPI Global Music Report 2026: South Africa dominates sub-Saharan music markets with 78.1% share

IFPI Global Music Report 2026: South Africa dominates sub-Saharan music markets with 78.1% share

24 Mar 2026

Showmax original Die Kantoor recently started showing on the streaming service. Source: Showmax.

Showmax to discontinue as part of strategic overhaul

Karabo Ledwaba 5 Mar 2026

France is the Cannes Lions 2026 Creative Country of the Year Award (Image source: © 123rf )

#CannesLions2026: Creative Country 2026 awarded to France

18 Feb 2026

WPP has launched WPP Production, which brings together all its creative producers into a single global platform (Image source: © WPP )

WPP launches world’s largest content production powerhouse

23 Jan 2026

Golden Globes 2026 winners: A new era of bold storytelling

Golden Globes 2026 winners: A new era of bold storytelling

12 Jan 2026

The Walt Disney Company announced a landmark $1bn investment in OpenAI (Image source: © Facebook

AI to unlock new possibilities in imaginative storytelling

5 Jan 2026

Brett Gelman and Maya Hawke behind the scenes of Stranger Things. (Credit: Atsushi Nishijima/Netflix © 2024)

Stranger Things extends record run as all 5 seasons dominate Netflix Top 10

29 Dec 2025

Omnicom's restructure: Who's in and who's out

Omnicom's restructure: Who's in and who's out

3 Dec 2025

In 2026, there will be changes to the Cannes Lions Awards (Image source: © Bizcommunity)

#CannesLions2026: A new Creative Brand Lions and other changes

13 Nov 2025

Chief executive officer of WPP, Cindy Rose, has acknowledged the network’s poor performance as Q3 revenue dropped by 8.4% YoY (Image source: © The Drum )

WPP Cindy Rose on Q3 performance: “There is a lot to do”

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The ad was a hit at the Emmy's. Source: YouTube.

Brian Cox's college living earns Emmy nod for Uber ad

8 Sep 2025

Discover the Netflix characters setting 2025 fashion trends

8 Jul 2025

Dentsu Digital Inc. awarded New York Festivals 2025 Best of Show Award

13 Jun 2025

End of an era as Mark Read announces retirement from WPP

9 Jun 2025

MultiChoice cracks down on piracy in Malawi

2 Jun 2025

AdForum Summit includes key meeting with Omnicom Advertising Group leadership

6 May 2025

#Cannes2025 awarding juries include 20 creatives from Africa

Danette Breitenbach 23 Apr 2025

Spotify royalty payouts to Nigerian and South African artists boom in 2024

7 Apr 2025

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

Warc: “Podcasts are having a moment" - but popularity not translating into ad revenue

17 Feb 2025

SuperSport earns rights to broadcast the 2025 FIH Indoor Hockey World Cup

4 Feb 2025

2024 in-app purchase revenue up to $150bn, but app downloads decrease

23 Jan 2025

Marc Jury, MultiChoice SA and Showmax CEO, resigns

22 Nov 2024

ChatGPT the fastest-growing subscription-based service worldwide growing 296%

5 Nov 2024

Virgin Active’s new campaign Leave the cult, Join the club cuts through wellness fiction

25 Sep 2024

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