PR helps brands earn a place in culture
Evan-Lee Courie
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Kisha Reader-Bain
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Bridget von Holdt
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Sunday Times Generation Next Awards 2013
The Generation Next Survey, covering 73 categories, was conducted by Hdi Youth Marketeers to gauge the influence of products and people in the lives of South Africa's youth. Importantly it highlights what they consider to be 'cool'.
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