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Marketing & Media South Africa

Mobile, Millennials and Loeries expectations

Loeries® Creative Week™ Durban 2016 has officially begun, with judging underway and most attendees arriving over the next few days. I caught up with a few of the industry's top creative minds to find out what they're most excited about - the winning work, the weather, the DStv Seminar of Creativity, and the networking opportunities all featured strongly on their scorecards.

I dug even further beneath the surface with several of this year's Digital & Interactive category judges, who spilled the beans on what they're actually looking for from the entries, as well as the biggest trends they predict from the digital/interactive work in 2016. Keep an eye on our Loeries® Creative Week™ Durban 2016 special section for exclusive content and live coverage throughout the main events!

Shifting focus slightly, we're only halfway through #WomensMonth and still have a plethora of inspirational business women to feature. Take today's newsmaker, Sarah Holtshousen from mobile marketing business MaxAxion for example. Recently appointed as sales account manager, she tells Beverley Klein her top advice to females pursuing a career in the field.

Then, exploring the top business trend that has revolutionised the mobile gaming industry of late, Bruce Burgess looks into the business opportunities created by Pokémon Go and the changing OOH behaviour. It's an interesting read, uncovering how the trend has changed the real-world behaviour of the millennial age group audience.

Get set for a busy week on Biz!

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizWeekly top stories
L to R, top to bottom: McPherson, Lang, Khoury, Davenport, Gainsford, Van Vuuren, McManus, Williams. Rangaka, Clerke, Carter, King, Willoughby, Ray, Welsh, Varkel.
#Loeries2016: What to look forward to
[Leigh Andrews] I caught up with a few more of the industry's top creative minds to find out what they're most excited about as Loeries® Creative Week™ Durban gets underway... read


What opportunities do Pokémon Go and changing OOH behaviour create for business?
What opportunities do Pokémon Go and changing OOH behaviour create for business?

Bruce Burgess

You've probably already heard the global stats - Pokémon Go had more active daily users in its first week than Twitter and was grossing $6m+ per day from in-app sales... Read

#WomensMonth Newsmaker: Sarah Holtshousen from MaxAxion
#WomensMonth Newsmaker: Sarah Holtshousen from MaxAxion

Beverley Klein

Sarah Holtshousen was recently appointed as the sales account manager at MaxAxion. With digital marketing experience mainly in the mobile sphere, her focus will now be on programmatic media... Read

McPherson, Carter, Williams and McManus
#Loeries2016: Digitally judging interactive work

Leigh Andrews

Loeries® Creative Week™ Durban kicks off with one of the most daunting tasks - judging. A handful of this year's Digital & Interactive category judges spilled the beans on what they're looking for from the entries as well as the biggest trend they predict from the digital/interactive work in 2016... Read

Cannes Lions
Jason Xenopoulos
Xenopoulos spots contradictions at Cannes

Pasqua Heard

Last week, Jason Xenopoulos, CEO of NATIVE VML, held his annual 'Cannes in a Can' presentation, which offered a condensed reflection on insights into global trends discussed at the week-long Cannes Lions Festival... read
Loeries Creative Week Durban
#Loeries2016: Shared Value Judging Panel announced!
#Loeries2016: Shared Value Judging Panel announced!
The judging panel for the 2016 Loeries' Shared Value category has been announced, with the panel comprising 10 local judges... read
What to look forward to at the 2016 Loeries

Issued by Loeries

Creativity adds to Durban at the Loeries Fringe Festival

Issued by Loeries

Loeries Communication Design Judging Panel

Issued by Loeries


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Biz Takeouts
[Biz Takeouts Podcast] 184: Oresti Patricios on the Social Media Landscape Briefing 2016
[Biz Takeouts Podcast] 184: Oresti Patricios on the Social Media Landscape Briefing 2016
On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Oresti Patricios... read

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Marketing
Local agencies' market understanding gives them the edge over multinational players
Local agencies' market understanding gives them the edge over multinational players

Andre Steenekamp

With so many multinational consumer brands making an aggressive push into the African market, the big-name international media, marketing and agencies are not far behind them... read
123RF
Marketing on a budget

AIMEÉ SERRÃO

Some marketing techniques are exorbitant in cost, making marketing seem like a daunting task. Luckily there are a few ways that you can increase your marketing efforts while keeping costs at a minimum... read
Forum for casino marketers a first in Africa

Issued by Eventus International

Zinto mentors aspiring marketers at 'Tuks'

Issued by Zinto Activation Group

Fundamental marketing tips for SMEs in UAE

Boris Dzhingarov, Issued by Monetary Library


WOMEN'S MONTH
#WomensMonth: The Lixesha Series - Athambile Masola
#WomensMonth: The Lixesha Series - Athambile Masola
Inspired by Huffington Post's Sophia project, TEDxCapeTownWomen asked some previous speakers to share their thoughts on time lessons learnt from inter-generational sharing... (video) read
The balancing act
The balancing act

Jane Stevenson

Celebrating Women's Day gives us a chance to reflect on how the role of women has changed through the years. We have many roles: mother, accountant, confidant, wife, tooth fairy, business woman, taxi, nurse, bottle washer and chief cook - I can go on. But you get where I am going with this... read
#WomensMonth: Shashi Naidoo - model businesswoman
#WomensMonth: Shashi Naidoo - model businesswoman

Kim Lawrence

Kim Lawrence chats to TV presenter, actress, model and businesswoman Shashi Naidoo... read
#WomensMonth: The Lixesha Series - Nicky Abdinor
#WomensMonth: The Lixesha Series - Nicky Abdinor
Inspired by Huffington Post's Sophia project, TEDxCapeTownWomen asked some previous speakers to share their thoughts on time lessons learnt from inter-generational sharing... (video) read
#WomensMonth: Currey on female-led FMCG retail advertising
#WomensMonth: Currey on female-led FMCG retail advertising

Leigh Andrews

Think of your favourite local fresh food advertising, like that of Food Lover's Market and FreshStop, and chances are the brand work was created by the fittingly named Lisa Currey, managing director of Hamiltons Advertising. Here's a taste of her business success... read
O'Brien's dancing deep in that purple haze.
#BehindtheSelfie with... Debi O'Brien

Leigh Andrews

This week, we find out what's really going on behind the selfie with Debi O'Brien, MD of iKineo customer engagement agency... read
#WomensMonth: More than just the 'chick in charge'
#WomensMonth: More than just the 'chick in charge'

Leigh Andrews

Create a business that exists and even flourishes without you was the knockout lesson from BeingBossZA, a well-attended females-only business event explaining how to survive your first 1,000 days in business and beyond as a womentrepreneur this past weekend... read
Key insights and learnings at #Wonderwomen breakfast in Durban

Issued by East Coast Radio

Women listen to their inner voice to unlock their potential and unleash their passion

Issued by Universal Church of the Kingdom of God

Totalsports and Fives Futbol team up for Women's Month

Issued by TFG (The Foschini Group)

Read more
Advertising
Who will teach the teachers?
Who will teach the teachers?

Damon Stapleton

Many years ago, I worked with a truly great global creative director. Let's call him John. ... read
Listen to the music
Listen to the music

Chris Brewer

Most advertisements can be improved with judicious use of music. (Clearly not print - not yet, at least)... read
Sjoe, Cape Town - you sure are pretty...

Issued by FirstPencil

Lets move a little faster now...

Issued by FirstPencil

Mpange Chapeshamano joins LIVE+ as the new MD

Issued by LIVE+

Seasoned businesswoman rejoins FCB Africa as chair

Issued by FCB Africa

Dean Blumberg directs the new Nando's 'Wing Wing' commercial

Issued by Bouffant

Promoted content
Selling the 'why', not the 'what'

Issued by Brand Alive


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Branding
Brand before marketing
Brand before marketing

Audrey Naidoo

A name in itself does not constitute a brand. A brand is a living component which needs its own identity, purpose, character and personality... read
Image by 123RF
#TRENDING: What does it take to be a "breakthrough" brand?

Louise Marsland

Interbrand has released its first report on "breakthrough brands", those new brands that are disrupting the market, and Louise Marsland takes a look at what makes a breakthrough brand... read
CRM
The customer journey is on the move

Issued by Effective Intelligence


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CSI
Indy campaign assists 36,000 schoolgirls

Issued by Independent Media

Digital
#CoCreate2Accelerate: writing a new playbook for the modern workspace
#CoCreate2Accelerate: writing a new playbook for the modern workspace

Cari Van Wyk

&Innovation provides specialist innovation and commercialisation services - they help organisations build new digital products and services in the Fintech, media and telecoms sectors... read
#CoCreate2Accelerate: Accelerating Polymorph in the IoT market
#CoCreate2Accelerate: Accelerating Polymorph in the IoT market

Cari Van Wyk

Innovative South African based mobile development company, Polymorph is one of the companies chosen for acceleration at #CoCreate2Accelerate... read
Which side of the fence are you on? Automated vs traditional manual audience targeting

Issued by Exponential

The Fact Foundry supported by Google launches OneAfrica.Online free digital skills training

Issued by OneAfrica.Online

Most damaging web design mistakes e-businesses make

Boris Dzhingarov, Issued by Monetary Library


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Entrepreneurship
Why innovation could let your business fail like Kodak
Why innovation could let your business fail like Kodak

Willem Gous

Kodak is famous for being the inventors of the digital camera technology, yet were completely bankrupted by digital cameras... read
Events & Conferencing
The hangover - What the election results really mean
The hangover - What the election results really mean

Danette Breitenbach

In their unpacking of the recent local elections three experts believe that Zuma will be with us till 2019, that the ANC might split or it might not... read
A spot in the limelight - espAfrika opens entries for second espYoungLegends competition

Issued by espAfrika

Exhibitions
Markex 2016 settles into new role

Issued by Markex

Media
August's English and Afrikaans covers.
#WomensMonth: Good Housekeeping's feel-good female factor, in any language

Leigh Andrews

Sally Emery, editor of Good Housekeeping/ Goeie Huishouding since its local launch four years ago, explains why she recommends always asking 'Why' in getting a good story... read
Media monitors don't know what they're letting themselves in for!

Tonya Khoury, Issued by ROi Africa

Mobile
MMA SA Forum 2016 - The Art of the Possible

Issued by Mobile Marketing Association

The surprising trend a multiscreen use study has revealed

Monique Claassen, Issued by Mobile Marketing Association

To app or not to app

Carmen Murray, Issued by Mobitainment


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Newspapers
Independent Media outperforms competitors, increases circulation

Issued by Independent Media

Online Media
Seven ways a blog can grow your business

Issued by Naija Writers' Coach

News24 breaks all records with their #LGE2016 coverage

Issued by 24.com

PR & Communications
Make the circle bigger: Growing an agency with startup clients
Make the circle bigger: Growing an agency with startup clients

James Wilson

At the recent 2016 MTN App of the Year Awards, the premier app development event in South Africa, our client, Kaching, won App of the Year in the Lifestyle Category for Most Innovative App. This isn't the first time one of the startups we represent has won App of the Year - last year it was M4JAM... read
Getting the word out: Top tips for guaranteed press coverage
Getting the word out: Top tips for guaranteed press coverage

Ronelle Bester

Any business owner would love to have their business mentioned in the media. That is why many hire public relations agencies or have their own in-house PR professional. read
Amplicon new business wins for 2016

Issued by Amplicon PR

Printing
First on the continent

Issued by Bidvest Digital

Production
Kyle Lewis directs new Cassper Nyovest music video

Issued by Arcade Content

Revlon ColourStay Makeup #CHOOSELOVE

Issued by Velocity Afrika

Research
Quotas and random sampling within quotas - the PSA experience
Quotas and random sampling within quotas - the PSA experience

mike broom

When it comes to demographic variables, none of them change all that much... read
Data analytics experts tackle how to harness the power of analytics in South Africa this September

Issued by Corinium Global Intelligence

Social Media
Image © Maria Frangieh's
Creating successful social media competitions

Julia Rhodes

If you're looking for an affordable and engaging way to increase brand awareness, social media competitions could be exactly the boost you need... read
Engaging the modern social media user in a different way

Elzette Buitendag, Issued by Mortimer Harvey

Sponsorship
Five ways the live sports experience is changing in SA

Issued by Brand inc

Coca-Cola launches a South African first with SuperSport

Issued by Playmakers

How to make your sports sponsorship stand out

Boris Dzhingarov, Issued by Monetary Library

Youth Marketing
Panel discussion: Youth political participation in the era of SDGS

Issued by Institute for Justice and Reconciliation

International
Newspapers rethink paywalls as digital efforts sputter
Newspapers rethink paywalls as digital efforts sputter
WASHINGTON: Paywalls were supposed to help rescue newspapers from the crisis of sinking print circulation as readers shifted to getting their news online... read
Inaugural D&AD Impact Awards includes Jamie Oliver as judge
Inaugural D&AD Impact Awards includes Jamie Oliver as judge
Entries may still be submitted to the inaugural D&AD Impact Awards, as the deadline has been extended to Monday 15 August 2016... read
LIA extends entry deadline to 24 August
More International
Business
JSE CEO, Nicky Newton-King, Cape Town mayor, Patricia de Lille, and JSE chairperson, Nonkululeko Nyembezi-Heita, at the opening of the JSE Exchange Hub Cape Town.
JSE opens satellite office in Cape Town

Nicci Botha

The JSE Exchange Hub Cape Town, which was launched on 12 August, is part of the exchange's strategy to enhance its service to clients in the city and build new relationships... read
Multimedia
Episode 33: Search Engine Domination with Sean Hearn
Episode 33: Search Engine Domination with Sean Hearn
We chat to Sean Hearn, SEO lead at Aqua, about how brands can dominate the internet through effective search engine optimisation. - View/Rate
New business
  • Conversation Lab wins Exchange4Free - more info

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New appointments
  • Tribeca appoints Nicola Honey - more info
  • New executive head for Curro - more info
  • Curro Nelspruit appoints regional head - more info
  • Floating Designs appoints sales and marketing director - more info
  • New junior producer appointed for Joburg City Theatres - more info
  • Chivas Regal appoints brand ambassador - more info

More people  Submit a Person
Jobs offered
Business Director - Johannesburg
LIVE+LIVE+ is looking for an energetic and driven business director who is passionate about the industry, about success and about joining a small, hardworking, fun-loving team. Read more >>



Photojournalist - Johannesburg
GreatstockEnjoy social media and a nose for a story? Then Greatstock offers you an opportunity to have your stories placed with most read publications in the world. Read more >>



Junior PPC Campaign Manager - Johannesburg
Exciting opportunity for a digitally minded university graduate to join one of SA's fastest growing digital agencies as a junior PPC campaign manager. Read more >>



Communications & PR Manager - Cape Town
Ayanda Mbanga CommunicationsCape Town Tourism currently seeks to appoint a suitably qualified and experienced communications and PR manager (Ref. 0201/16). Applications close 17 August 2016. Read more >>

Account/Project/Events/Sales/Marketing Managers - Johannesburg
Uber Exposure offers four-day work weeks to highly motivated, self driven individuals who want to step up in life and take their careers to the next level. Read more >>


Junior SEO/Digital Marketing Executive - Cape Town
As a junior to mid technical SEO specialist you will work across all elements of our in-house client's campaigns, from on page SEO to technical SEO audits and everything in between. Read more >>


Account Manager - Cape Town
The IOL account manager who will be responsible for selling IOL'S digital media platforms. The position is open to a qualified, experienced person with a solid understanding of digital media. Read more >>


Account Director - Johannesburg
TheGrind PR is looking for an experienced, committed, dynamic account director to run a portfolio of clients, bring in new business and contribute to the success of the agency. Read more >>


Account Director - Johannesburg
EXP is looking for an account director to manage a varied sponsorship portfolio. Previous experience in a sponsorship environment is key along with client service, budgeting and project management ability. Read more >>


Junior-Mid Graphic Designer - Johannesburg
Small to medium award winning advertising agency is looking for a passionate and driven junior/ mid graphic designer with a minimum of three years' experience in design and conception creation. Read more >>


Sales Consultant - Cape Town
Fast growing company is seeking sales professionals who have the experience and personality for a fast-paced and challenging industry. email CVs to: wikidealsjobs@gmail.com. Read more >>





New events to diarise
Visualising Innovations in Data - 13 Sep 2016, Johannesburg
An informative business-to-business workshop focusing on all aspects of innovation in business. Visualising Innovations in Data - extracting real value from data, using innovative techniques and solutions. Read more >>



PRISA 2016 Conference
PRISA - 17 Aug 2016 to 18 Aug 2016, Durban


Casino Marketing Forum
Eventus-International - 23 Aug 2016 to 25 Aug 2016, Johannesburg


Sunday Times Top Brands Conference
Times Media Events - 23 Aug 2016, Johannesburg


Two-day writing course
Quo Vadis Communications - 7 Sep 2016 to 8 Sep 2016, Johannesburg


Design thinking for brand building
Vega School - 8 Sep 2016, Durban | 8 Sep 2016 to 9 Sep 2016, Johannesburg | 8 Sep 2016 to 9 Sep 2016, Pretoria | 8 Sep 2016 to 9 Sep 2016, Cape Town


Tshwane Youth Business Expo
DIMPLEFACE MEDIA - 10 Sep 2016, Pretoria


Essentials of newspaper management
.Sol Plaatje Institute - 19 Sep 2016 to 23 Sep 2016, Grahamstown


African Entrepreneurship Exchange 2016 Breakfast
Makamba Online - 29 Sep 2016, Johannesburg



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Upcoming events
Executive Assistant/PA and Administrative Professionals Summit - South Africa 2016 - 22 Aug 2016 to 25 Aug 2016, Johannesburg
Developing excellent administrators and administrators of excellence. Read more >>

Graphic and web design workshops
Multidimensions - 18 Aug 2016 to 30 Aug 2016, Cape Town


Adobe Creative Cloud
Multidimensions - 18 Aug 2016, Cape Town


Illustrator basic to intermediate
Multidimensions - 19 Aug 2016, Cape Town


Noticeboards
Second Cape Town International Dance Festival call for participation
[Other] The second Cape Town International Dance Festival will take place at various venues from 1 to 4 December 2016. Artists and dance companies interested in participating in this prestigious event are now invited to apply for inclusion on the four-day international programme.
Attend a professional media management short course at Rhodes University for free!
[Other] The Sol Plaatje Institute (SPI) for Media Leadership at Rhodes University is offering media houses or radio stations in South Africa a special offer to send one of their staff members to attend one of the SPI's certificated and accredited short courses for free.
Thesis survey on Indian consumer's perception about Italian luxury brands
[Other] Hello, I am a student at London College of Fashion working on my master thesis on Indian consumer's perception about Italian luxury brands.

More noticeboards  Submit a Noticeboard

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Dr. Henry Link
"We generate fears while we sit. We overcome them by action."
Albert Einstein
"Creativity is intelligence having fun."
Will Rogers
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Henry Ford
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OneAfrica.Online
OneAfrica.Online is a digital skills project in the Southern African region presented by The Fact Foundry and supported by Google. The aim of OneAfrica.Online is to expose and pull as many youth into the digital economy of the future.

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Telesure
Telesure Investment Holdings (Pty) Ltd (Telesure) was established in 1998 to house the South African interests of the Guernsey-based international financial services group, Budget Holdings Ltd.

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