Mobile, Millennials and Loeries expectations
Loeries
® Creative Week Durban 2016 has officially begun, with judging underway and most attendees arriving over the next few days. I caught up with a few of the industry's top creative minds to find out
what they're most excited about - the winning work, the weather, the DStv Seminar of Creativity, and the networking opportunities all featured strongly on their scorecards.
I dug even further beneath the surface with several of this year's
Digital & Interactive category judges, who spilled the beans on what they're actually looking for from the entries, as well as the biggest trends they predict from the digital/interactive work in 2016. Keep an eye on our
Loeries® Creative Week Durban 2016 special section for exclusive content and live coverage throughout the main events!
Shifting focus slightly, we're only halfway through
#WomensMonth and still have a plethora of inspirational business women to feature. Take today's
newsmaker, Sarah Holtshousen from mobile marketing business MaxAxion for example. Recently appointed as sales account manager, she tells Beverley Klein her top advice to females pursuing a career in the field.
Then, exploring the top business trend that has revolutionised the mobile gaming industry of late, Bruce Burgess looks into the business opportunities created by
Pokémon Go and the changing OOH behaviour. It's an interesting read, uncovering how the trend has changed the real-world behaviour of the millennial age group audience.
Get set for a busy week on Biz!
Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | |
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| Pasqua Heard Last week, Jason Xenopoulos, CEO of NATIVE VML, held his annual 'Cannes in a Can' presentation, which offered a condensed reflection on insights into global trends discussed at the week-long Cannes Lions Festival... read |
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| The judging panel for the 2016 Loeries' Shared Value category has been announced, with the panel comprising 10 local judges... read |
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| On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Oresti Patricios... read |
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| NEUROMARKETING - Unlocking your customer's brain for instant sales
What really drives your consumers to buy? Find out how Neuromarketing can help you convert more prospects to customers. LEARN MORE |
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| Andre Steenekamp With so many multinational consumer brands making an aggressive push into the African market, the big-name international media, marketing and agencies are not far behind them... read |
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| AIMEÉ SERRÃO Some marketing techniques are exorbitant in cost, making marketing seem like a daunting task. Luckily there are a few ways that you can increase your marketing efforts while keeping costs at a minimum... read |
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Boris Dzhingarov, Issued by Monetary Library |
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| Inspired by Huffington Post's Sophia project, TEDxCapeTownWomen asked some previous speakers to share their thoughts on time lessons learnt from inter-generational sharing... (video) read | | | Jane Stevenson Celebrating Women's Day gives us a chance to reflect on how the role of women has changed through the years. We have many roles: mother, accountant, confidant, wife, tooth fairy, business woman, taxi, nurse, bottle washer and chief cook - I can go on. But you get where I am going with this... read | | | Kim Lawrence Kim Lawrence chats to TV presenter, actress, model and businesswoman Shashi Naidoo... read | | | Inspired by Huffington Post's Sophia project, TEDxCapeTownWomen asked some previous speakers to share their thoughts on time lessons learnt from inter-generational sharing... (video) read | | | Leigh Andrews Think of your favourite local fresh food advertising, like that of Food Lover's Market and FreshStop, and chances are the brand work was created by the fittingly named Lisa Currey, managing director of Hamiltons Advertising. Here's a taste of her business success... read | | | Leigh Andrews This week, we find out what's really going on behind the selfie with Debi O'Brien, MD of iKineo customer engagement agency... read | | | Leigh Andrews Create a business that exists and even flourishes without you was the knockout lesson from BeingBossZA, a well-attended females-only business event explaining how to survive your first 1,000 days in business and beyond as a womentrepreneur this past weekend... read | | Issued by East Coast Radio | | Issued by Universal Church of the Kingdom of God | | Issued by TFG (The Foschini Group) | |
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| Damon Stapleton Many years ago, I worked with a truly great global creative director. Let's call him John. ... read |
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| Chris Brewer Most advertisements can be improved with judicious use of music. (Clearly not print - not yet, at least)... read |
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Promoted content |
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| Audrey Naidoo A name in itself does not constitute a brand. A brand is a living component which needs its own identity, purpose, character and personality... read |
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| Louise Marsland Interbrand has released its first report on "breakthrough brands", those new brands that are disrupting the market, and Louise Marsland takes a look at what makes a breakthrough brand... read |
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| Cari Van Wyk &Innovation provides specialist innovation and commercialisation services - they help organisations build new digital products and services in the Fintech, media and telecoms sectors... read |
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| Cari Van Wyk Innovative South African based mobile development company, Polymorph is one of the companies chosen for acceleration at #CoCreate2Accelerate... read |
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Boris Dzhingarov, Issued by Monetary Library |
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| Willem Gous Kodak is famous for being the inventors of the digital camera technology, yet were completely bankrupted by digital cameras... read |
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| Danette Breitenbach In their unpacking of the recent local elections three experts believe that Zuma will be with us till 2019, that the ANC might split or it might not... read |
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| Leigh Andrews Sally Emery, editor of Good Housekeeping/ Goeie Huishouding since its local launch four years ago, explains why she recommends always asking 'Why' in getting a good story... read |
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Tonya Khoury, Issued by ROi Africa |
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Monique Claassen, Issued by Mobile Marketing Association |
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Carmen Murray, Issued by Mobitainment |
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| James Wilson At the recent 2016 MTN App of the Year Awards, the premier app development event in South Africa, our client, Kaching, won App of the Year in the Lifestyle Category for Most Innovative App. This isn't the first time one of the startups we represent has won App of the Year - last year it was M4JAM... read |
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| Ronelle Bester Any business owner would love to have their business mentioned in the media. That is why many hire public relations agencies or have their own in-house PR professional. read |
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| mike broom When it comes to demographic variables, none of them change all that much... read |
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| Julia Rhodes If you're looking for an affordable and engaging way to increase brand awareness, social media competitions could be exactly the boost you need... read |
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Elzette Buitendag, Issued by Mortimer Harvey |
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Boris Dzhingarov, Issued by Monetary Library |
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| WASHINGTON: Paywalls were supposed to help rescue newspapers from the crisis of sinking print circulation as readers shifted to getting their news online... read |
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| Entries may still be submitted to the inaugural D&AD Impact Awards, as the deadline has been extended to Monday 15 August 2016... read |
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More International |
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| Nicci Botha The JSE Exchange Hub Cape Town, which was launched on 12 August, is part of the exchange's strategy to enhance its service to clients in the city and build new relationships... read |
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| We chat to Sean Hearn, SEO lead at Aqua, about how brands can dominate the internet through effective search engine optimisation. - View/Rate |
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- Conversation Lab wins Exchange4Free - more info
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- Tribeca appoints Nicola Honey - more info
- New executive head for Curro - more info
- Curro Nelspruit appoints regional head - more info
- Floating Designs appoints sales and marketing director - more info
- New junior producer appointed for Joburg City Theatres - more info
- Chivas Regal appoints brand ambassador - more info
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More people Submit a Person |
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| LIVE+ is looking for an energetic and driven business director who is passionate about the industry, about success and about joining a small, hardworking, fun-loving team. Read more >> |
| Enjoy social media and a nose for a story? Then Greatstock offers you an opportunity to have your stories placed with most read publications in the world. Read more >> |
| Exciting opportunity for a digitally minded university graduate to join one of SA's fastest growing digital agencies as a junior PPC campaign manager. Read more >> |
| Cape Town Tourism currently seeks to appoint a suitably qualified and experienced communications and PR manager (Ref. 0201/16). Applications close 17 August 2016. Read more >> |
Uber Exposure offers four-day work weeks to highly motivated, self driven individuals who want to step up in life and take their careers to the next level. Read more >>As a junior to mid technical SEO specialist you will work across all elements of our in-house client's campaigns, from on page SEO to technical SEO audits and everything in between. Read more >>The IOL account manager who will be responsible for selling IOL'S digital media platforms. The position is open to a qualified, experienced person with a solid understanding of digital media. Read more >>TheGrind PR is looking for an experienced, committed, dynamic account director to run a portfolio of clients, bring in new business and contribute to the success of the agency. Read more >>EXP is looking for an account director to manage a varied sponsorship portfolio. Previous experience in a sponsorship environment is key along with client service, budgeting and project management ability. Read more >>Small to medium award winning advertising agency is looking for a passionate and driven junior/ mid graphic designer with a minimum of three years' experience in design and conception creation. Read more >>Fast growing company is seeking sales professionals who have the experience and personality for a fast-paced and challenging industry. email CVs to: wikidealsjobs@gmail.com. Read more >>
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An informative business-to-business workshop focusing on all aspects of innovation in business. Visualising Innovations in Data - extracting real value from data, using innovative techniques and solutions. Read more >>Design thinking for brand buildingVega School - 8 Sep 2016, Durban | 8 Sep 2016 to 9 Sep 2016, Johannesburg | 8 Sep 2016 to 9 Sep 2016, Pretoria | 8 Sep 2016 to 9 Sep 2016, Cape Town |
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Developing excellent administrators and administrators of excellence. Read more >>
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Second Cape Town International Dance Festival call for participation[Other] The second Cape Town International Dance Festival will take place at various venues from 1 to 4 December 2016. Artists and dance companies interested in participating in this prestigious event are now invited to apply for inclusion on the four-day international programme. Attend a professional media management short course at Rhodes University for free![Other] The Sol Plaatje Institute (SPI) for Media Leadership at Rhodes University is offering media houses or radio stations in South Africa a special offer to send one of their staff members to attend one of the SPI's certificated and accredited short courses for free. Thesis survey on Indian consumer's perception about Italian luxury brands[Other] Hello,
I am a student at London College of Fashion working on my master thesis on Indian consumer's perception about Italian luxury brands. |
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Dr. Henry Link "We generate fears while we sit. We overcome them by action." Albert Einstein "Creativity is intelligence having fun." Will Rogers "Don't let yesterday take up too much of today." Henry Ford "Whether you think you can or think you can't, you're right." Helen Keller "Keep your face to the sunshine and you can never see the shadow." |
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