Learn about the importance of valuing users, creating a complex profile and the benefit of automating the optimisation process.
In part three of our four part series on Trusting The Machine in Online Marketing we look at:
The opportunity of valuing users individually for online campaigns
Why having more than one audience in a profile is important
The benefit of audience optimization to advertisers and the people they advertise to
VDX.tv is a global advertising technology company that is transforming the way brands connect with relevant audiences in today's converging video landscape.