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Marketing & Media South Africa

Tribute to a PR leader

We start off by paying tribute to Ruth Golembo, who sadly passed away on 14 July. The PR expert and former business journalist owned Lange 360 Strategic Communications, which joined Meropa Communications last year. She was also on the Cape Town Press Club committee. Our condolences to her family, friends and colleagues.

Today is Mandela Day, where we celebrate the great man's legacy and the will to do good. Roane Swindon provides five ways to do your share on Nelson Mandela Day from adopting a school for the day to sponsoring a guide dog.

Following the recent attacks in Nice and Turkey, the hashtag #2016in3words went viral, where the world expressed their thoughts on social media. Louise Marsland gives her roundup from last week's most trending stories.

Then with Loeries just a month away, Leigh Andrews found out what's going on #BehindtheLoeries with Ryan McManus. He's part of this year's Digital & Interactive judging panel.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizWeekly top stories
Tributes to honour Ruth Golembo
Tributes to honour Ruth Golembo
Bizcommunity.com has set up a tribute page in honour of communications doyen and former journalist, Ruth Golembo, who passed away suddenly last week... read


Five ways to do your share on Nelson Mandela Day
Five ways to do your share on Nelson Mandela Day

Roane Swindon

Mandela Day is celebrated on 18 July every year in honour of former South African president and apartheid icon Nelson Mandela... Read

#TRENDING: Stop the world, I want to get off
#TRENDING: Stop the world, I want to get off

Louise Marsland

How would you describe this year? The #2016in3words hashtag went viral globally over the weekend... Read

McManus in his happy place: Weekend surfing, exploring and whale watching.
#BehindtheLoeries with... Ryan McManus

Leigh Andrews

You know him as regional ECD of NATIVE VML, but Ryan McManus is also a member of the Loeries' 2016 Digital & Interactive judging panel... Read




Mandela Month
Mandela Month
Pixabay
The power of long-form content in corporate social responsibility

Spero Patricios

You can't turn on a screen in 2016 without seeing an example of branded content or native advertising flit across your eyes... read
Launch of Nelson Mandela #Freedom2Learn campaign
Launch of Nelson Mandela #Freedom2Learn campaign
AG Mobile, MediaTek and the Nelson Mandela Long Walk to Freedom Education Project have partnered to launch the #Freedom2Learn campaign... read
#MandelaMonth: Eight considerations when planning a Mandela Day programme
#MandelaMonth: Eight considerations when planning a Mandela Day programme
Mandela Day can be more than just one day, if organisations plan the short-term programme for maximum impact... read
#MandelaMonth: Big, brave and true storytelling
#MandelaMonth: Big, brave and true storytelling

Leigh Andrews

#MandelaMonth is all about work that uplifts and business that's aimed at more than just plumping up the business bottom line. House of Brave's latest purpose-driven brand campaign for client Tracker shows how 'lighthouse brands' do just that... read
#MandelaMonth: Rise of the philanthropic campaign
#MandelaMonth: Rise of the philanthropic campaign

Leigh Andrews

Last year's CEO SleepOut™ campaign was so effective that it has brought home Africa's first AMEC awards for excellence in communications measurement and evaluation for 2016. Oresti Patricios, CEO of Ornico, explains the trend... read
Jam Media offers free PR workshop as part of Mandela Month
Read more
Biz Takeouts
[Biz Takeouts Podcast] 181: Andrew Brand, managing director of 99c
[Biz Takeouts Podcast] 181: Andrew Brand, managing director of 99c
On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Andrew Brand... read

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Marketing
Backtracking from social media to email marketing
Backtracking from social media to email marketing

Leigh Andrews

Make it your business mission to reach consumers in the most intimate marketing space - no, not through their ever-changing social media feeds, rather do so through the admittedly cluttered email inboxes... read
What marketers really want
What marketers really want

Danette Breitenbach

While there is no doubt that modern marketing has evolved, the question is: have marketing skills evolved with it..? read
Ten things that won't change in the future
Ten things that won't change in the future

John Sanei

As a trend and strategy specialist I'm always talking about what's going to change in our future, but thought it would be good to also talk about what is not going to change, for a change... read
New look. New website. Offlimit looks to the future

Issued by Offlimit Communications

Key marketing metrics for SaaS business

Boris Dzhingarov, Issued by Monetary Library


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Advertising
What marketers look for in an agency during a pitch process
What marketers look for in an agency during a pitch process

Johanna McDowell

For any business worth its salt, it is hard to be influential unless that business makes a positive, lasting impression among potential clients who are looking at buying into their products or services... read
Cats selling carpets. © Nailia Schwarz -
Writing good advertising copy (Part 6)

Chris Brewer

What does your advertising 'say'? read
Ad blockers vs publishers - The war rages on

Issued by DQ&A Media Group

Igniting new growth for clients

Issued by Joe Public United

Adclick Africa enhances viewability of standard banners

Issued by Adclick Africa Media Group

Africa is Absolut campaign wins Silver Apex

Issued by Arcade Content

FCB Cape Town wins Bronze Apex for Savanna 'New/Different' campaign

Issued by FCB Africa


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Branding
Branding lessons learned from religion (Part 3)
Branding lessons learned from religion (Part 3)

Jimmy Tembo

The book of Mark 8:36 says; For what shall it profit a man, if he shall gain the whole world, and lose his own soul? Without falling into blasphemy, let's interpret this into a branding context... read
Baywest Mall © Wieland Gleich
The importance of brand identity

Paul Stewart

How do you sell something that doesn't yet exist? How do you sell something you can't see? How do you sell something that you cannot touch, hear, smell or feel... read
BBC restructures

Angelo Beck, Issued by Blast Brand Catalysts


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CRM
Persuasion marketing - the good and the almost convincing
Persuasion marketing - the good and the almost convincing

Cecilia Mohlala

A week ago, I received a call from a call centre saleswoman or rather one that represents a telecommunications company. In summation, the call was about selling me a certain network... read
#CX: The new business frontier

Issued by Effective Intelligence

CSI
Bizters are doing it for bread
Bizters are doing it for bread

Issued by Bizcommunity.com

Brothers and Bizters, this year sees Bizcommunity launch the inaugural Bizters for Bread Corporate Challenge, whereby we are inviting our fellow Cape Town-based biz communities to rise to our challenge to walk against hunger... read
Million Comforts reaches 2.5 million

Issued by Independent Media

Digital
Programmatic video - the real-time future of visual brand storytelling has arrived
Programmatic video - the real-time future of visual brand storytelling has arrived

Andre Steenekamp

The revolution of the future may continue to be televised, but more and more consumers will be watching it unfold on their mobile devices rather than on their TVs... read
Rob Newlan
Follow-up on Cannes with Rob Newlan

Pasqua Heard

Rob Newlan, London-based head of Facebook Creative Shop in the EMEA region, returns from Cannes and his most recent trip to South Africa last week overflowing with creative news... read
NATIVE VML wins Silver at Apex 2016

Issued by NATIVE VML


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Entrepreneurship
Entrepreneur of the Year competition selects finalists
Entrepreneur of the Year competition selects finalists
The 2016 Entrepreneur of the Year competition, sponsored by Sanlam and business/partners has selected 15 finalists for the final round of the competition... read
Company identity and your start-up: how to cultivate a winning culture
Company identity and your start-up: how to cultivate a winning culture

Harry Welby-Cooke

Culture - it can make or break an otherwise viable business. It's that personality that drives performance, that special something that draws people to want to be part of an organisation... read
Silicon Valley investors to visit Johannesburg in 2017 for the GEC

Issued by GEN South Africa

Promoted content
South Africa currently ranks as one of the top entrepreneurial countries in emerging markets

Issued by Global Data Intelligence Limited

Events & Conferencing
Photographer: Adam Letch
Tracy Lynn Chemaly on Business of Design and other things

Jessica Tennant

Business of Design is really for everyone from retailers and trend analysts to marketing and brand executives, and other industry entrepreneurs; even people from law and financial backgrounds... read
Enjoying quality time with those who matter.
#BehindtheSelfie with... Conrad Kullman

Leigh Andrews

This week, we find out what's really going on behind the selfie with Conrad Kullman, 3D Group's sales and marketing director, known for encouraging sustainability in its business by extending its reusable policy in exhibition stands... read
Mindshare's Huddle is back for the second year

Issued by Mindshare South Africa

Exhibitions
Registration opens for China Homelife Fair and Machinex South Africa

Issued by Lloyd Orr Communications

How to stand out from the crowd

Issued by Compex

Magazines
[Newsmaker] Lerato Tshabalala - editor of The Afropolitan
[Newsmaker] Lerato Tshabalala - editor of The Afropolitan

Beverley Klein

Lerato Tshabalala has been appointed as the new editor for The Afropolitan magazine. She's set to bring a fresh new editorial outlook to the publication, which readers have been enjoying for the past 10 years. read
Niche male-oriented consumer publication for sale

Issued by AstraGraphics

Mandela Day
Making 67 lives easier this winter

Issued by Compex

Media
Discount-based media buying #mustfall
Discount-based media buying #mustfall

Jacques du Bruyn

Media buying (online in particular) is evolving. Believe it or not, your target audience is smart. It's no longer about placing an advert during the 8pm news or a banner ad on a news website... read
Vizeum South Africa welcomes Cape Town media director appointment

Issued by Dentsu Aegis Network

Adapt or Die (with my apologies to Pieter-Dirk Uys)

Janine Lazarus, Issued by Janine Lazarus Media Consultancy

Mobile
Pokemon Go more popular than Tinder in US, on track to beat Twitter
Pokemon Go more popular than Tinder in US, on track to beat Twitter

Hadlee Simons

Say what you will about the game, but Pokemon Go has become an almost unprecedented phenomenon in recent days... read
Gorilla scoops 20 MMA Smarties shortlists

Issued by Gorilla

MMA SA Smarties shortlist announced

Issued by Mobile Marketing Association

MMA SA forum workshop and Smarties dates and tickets here

Issued by Mobile Marketing Association


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Newspapers
Independent, PIC detractors fight for political control

Dr Iqbal Surve, Issued by Independent Media

Online Media
Three ways company blogs can harness the power of Reddit
Three ways company blogs can harness the power of Reddit

Carmelo Hannity

Competition within the blogosphere can be absolutely fierce. However, what are company blogs to do when they're sizing up a competitor with millions of monthly unique views and a constant stream of topical content...? read
Justmoney.co.za launches a website you can bank on

Issued by Bluegrass Digital

OOH
Shamendran Naidu appointed Executive: Transit Ads

Issued by Provantage Media Group

SA airports provide audience of over two million well-heeled consumers

Mzukisi Deliwe, Issued by Provantage Media Group

Mzukisi (Mzi) Deliwe appointed deputy CEO of Provantage Media Group

Issued by Provantage Media Group

PR & Communications
Hemmesphere brings designer lighting to South Africa

Issued by Amplicon PR

Printing
Canon refreshes its PIXMA range with two new All-in-One home printers

Issued by Canon SA

Radio
Jupiter CT's creative work for Virgin Radio rolled out internationally

Issued by The Jupiter Drawing Room Cape Town

Jacaranda FM's Rian van Heerden apologises in advance...

Issued by Jacaranda 94.2 FM

Research
Test your ads in any African market with Sense Check, from delvv.io

Issued by delvv.io

Retail
Five fundamentals to maximising retail analytics in brick and mortar retail environments

Issued by Moving Tactics


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Social Media
Can social media predict the future?
Can social media predict the future?

Lee Naik

House of Cards' latest season may be behind us but the political season is just beginning. As Trump and Hilary square off in the States, and our own political parties square off in the municipal elections... read
Social listening can impact your day-to-day business
Social listening can impact your day-to-day business

Sindy Peters

On the lineup of the recent Nedbank Franchising Seminar, Melanie Malherbe of BrandsEye SA unpacked the power of social media and how franchisees can make the most out of this ever-evolving tool in business... read
Sponsorship
Super C sponsorship energises The Color Run

Issued by Brand inc

Youth Marketing
Checkers is teaching kids a valuable lesson about commerce, just not the one they think
Checkers is teaching kids a valuable lesson about commerce, just not the one they think

Estelle Nagel

If you are a Checkers shopper, you would have received a packet of tiny toy groceries along with your regular fare this week... read
Image ©
Five mobile marketing information overload pitfalls to avoid
As their attention spans grow shorter and their options expand, Afrillennials (African Millennials) are becoming much pickier about what they allow on their mobiles in their bid to curb information overload... read
New guard at HDI Youth

Issued by HDI Youth Marketeers

International
LIA selects Andreas Dahlqvist as digital jury president
LIA selects Andreas Dahlqvist as digital jury president
The London International Awards (LIA) has selected Andreas Dahlqvist, chief creative officer of Grey New York, as digital jury president for LIA 2016... read
Rise of alpha dreamers
Rise of alpha dreamers

Naseem Javed

A new global age has arrived... read
New Blood Pencil-winning work
New Blood Pencil-winning work
Late last week in London, the D&AD New Blood revealed the winners of the 2016 New Blood Awards... read
More International
Africa
PAMRO explores social media, mobile and radio in Africa
PAMRO explores social media, mobile and radio in Africa
The 17th PAMRO meeting and All Africa Media Research Conference, taking place 21-24 August 2016 at the Elephant Hills Resort in Victoria Falls, Zimbabwe, will explore social media, mobile and radio in Africa... read
More Africa
Business
The evolution and revolution of business networks in Africa
The evolution and revolution of business networks in Africa

Brett Parker

Trade is in Africa's blood. Its rich resources, numerous societies and access to the world have created a hotbed of trade civilisations... read
Multimedia
Episode 181: Andrew Brand, Managing Director of 99c.
Episode 181: Andrew Brand, Managing Director of 99c.
This week we take a closer look at Ninety9cents (99c), one of South Africa's largest independently owned full-service advertising agencies. - View/Rate
Episode 31: Don't Say Digital with Mike Stopforth
Episode 31: Don't Say Digital with Mike Stopforth
Mike Stopforth, CEO of Cerebra, stops by to tell us why he hates the word "Digital". - View/Rate
New business
  • RB makes two new appointments - more info
  • BBF Safety Group appoints Boomtown - more info
  • Werkmans Attorneys acquire MO - more info
  • Clico Account awarded to JAG Communications - more info
  • Three new accounts for DUO Marketing and Communications - more info
  • The Victorian Garden Organic Skincare Company appoints Your Brand Agency - more info

More accounts  Submit a New account
New appointments
  • SABC appoints marketing manager - more info
  • Outdoor Network appoints Jonathan Everest - more info
  • AdJoin Media appoints MD - more info
  • Montecasino apppoints new tables manager - more info
  • New complex executive chef for Montecasino - more info

More people  Submit a Person
Jobs offered
Junior Sales Executive - Johannesburg
delvv.ioCreative technology startup, delvv.io, is seeking a junior sales executive to engage with brands and agencies in SA and around the world. Read more >>



Junior Marketing/Community Manager - Johannesburg
delvv.ioCreative technology startup, delvv.io, seeks a junior marketer/community manager to design and implement marketing and community engagement strategies for clients and creative community. Read more >>



Producer - Johannesburg
Wondermerk Studios wants you to be their cat-herder. That means you're a producer and you know how to wrestle some maths into creative projects. Read more >>



Digital Manager - Cape Town
Ayanda Mbanga CommunicationsCape Town Tourism currently seeks to appoint a suitably qualified and experienced digital manager. Applications close 25 July 2016. Read more >>



Junior Project Manager - Roodepoort
Hamilton Bright is looking for an energetic, ambitious and driven junior project manager looking to build a career. Read more >>



Digital Campaign Manager - Cape Town
Mark 1Mark1 is looking for a campaign manager that will be responsible for the executing, daily monitoring and reporting of digital advertising campaigns. Read more >>

National Sales Representative - Cape Town
Boutique book publisher in Cape Town is looking to recruit a sales representative for book sales countrywide. The position requires regular travel throughout South Africa to represent titles to customers. Read more >>


Mid-Senior 3D Generalist/Motion Graphics Artist - Johannesburg
If you're a great animator and motion graphics artist, join Blade now. Read more >>





New events to diarise
Social media master class - 19 Jul 2016 to 20 Jul 2016, JHB
Join us for an in-depth two-day course on social media at our Master Class course for our July special with a 40% discount of R4,500 per person. Read more >>



Government media - essential tools for communicators and journalists
Sol Plaatje Institute - 18 Jul 2016 to 22 Jul 2016, Grahamstown


JumpStart Breakfast Session
PRISA - 21 Jul 2016, Johannesburg


Video Animation
Multidimensions - 4 Aug 2016 to 5 Aug 2016, Johannesburg


InDesign digital
Multidimensions - 4 Aug 2016, Johannesburg


Exec Think Tank
nlighten - 11 Aug 2016, Sandton


Essentials of digital media management
Sol Plaatje Institute - 15 Aug 2016 to 19 Aug 2016, Grahamstown


PRISA 2016 Conference
PRISA - 17 Aug 2016 to 18 Aug 2016, Durban


Photoshop basics
Multidimensions - 22 Aug 2016, Cape Town


Advanced programme in event management
Enterprises University of Pretoria - 25 Aug 2016 to 11 Nov 2016, Pretoria



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Upcoming events
Media Management Part-Time Course - 19 Jul 2016 to 2 Nov 2016, Johannesburg
The media management part-time course promises to provide participants with comprehensive knowledge of all aspects of media. Read more >>

Communication, negotiation and presentation skills
Front Foot Strategic Consulting - 19 Jul 2016 to 20 Jul 2016, Randburg | 30 Aug 2016 to 31 Aug 2016, Johannesburg, Randburg | 19 Sep 2016 to 20 Sep 2016, Randburg


Adobe Creative Cloud
Multidimensions - 20 Jul 2016, Johannesburg


Brandlove customer experience foundation course
Brandlove - 21 Jul 2016 to 22 Jul 2016, Johannesburg


InDesign basic to intermediate
Multidimensions - 21 Jul 2016, Johannesburg


Future of Media Conference
Times Media - 21 Jul 2016, Sandton


Design School Southern Africa - Open Day
Design School Southern Africa - 23 Jul 2016, Johannesburg | 23 Jul 2016, Pretoria | 23 Jul 2016, Durban



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Quotes
Abraham Lincoln
"It often requires more courage to dare to do right than to fear to do wrong"
William Allen White
"I am not afraid of tomorrow, for I have seen yesterday and I love today!"
Albert Einstein
"Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning."
Lyndon B. Johnson
"Yesterday is not ours to recover, but tomorrow is ours to win or lose."
Theodore Roosevelt
"Believe you can and you're halfway there."

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MULTIMEDIAAll | Galleries | Audio | Video | Images
Episode 181: Andrew Brand, Managing Director of 99c.
Episode 31: Don't Say Digital with Mike Stopforth

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Entrepreneur_SA
@Entrepreneur_SA
Why Savvy Social Entrepreneurs Should Use Digital Marketing For Business Growth @TheVenture: https://t.co/NYzYOOSaQ2 https://t.co/0x22zNd1eH - Mon Jul 18
BaneleRewo
@BaneleRewo
9 Ways to Improve Your Brand's Social Media Popularity with Storytelling https://t.co/EL6t5wtnEk #Creativity #Global - Mon Jul 18
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Mastering The Art Of Knowing Exactly What The Customer Wants - https://t.co/mqQQyD1Dfl - Mon Jul 18
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