Profile

Estelle Nagel is Head of Communications at Gumtree and works with dynamic teams in top agencies, as well as the larger internal eBay team.
Take care when hitching customers' emotions to your brandwagon

If a customer ties an emotion to your brand, they're much more loyal and less likely to switch due to functional factors like price increases or shifts in the market...

By Estelle Nagel 21 Dec 2018

Checkers is teaching kids a valuable lesson about commerce, just not the one they think

If you are a Checkers shopper, you would have received a packet of tiny toy groceries along with your regular fare this week...

By Estelle Nagel 13 Jul 2016

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