Featuring on Advertising Age’s ‘Creativity 50’ list, Dahlqvist has created groundbreaking integrated campaigns for clients that include McDonald’s, General Mills, Diesel Jeans, Coca-Cola, Chevrolet and Skoda. Through his current role at Grey, along with his experience at McCann and DDB, he has taken home every major creative award for his work, including the Cannes Titanium and Grand Prix Lions.
“I am looking forward to heading up this category, which is capturing so many things right now. Very few of the new exciting ideas are not relying on a big digital component. It is the intersection of almost every other category at the moment and that’s why it’s where you still see the most innovation happen,” says Dahlqvist.
Judging will take place in Las Vegas from 6-14 October. The shortlists will be announced as each judging session concludes, with winners being announced 8 November. For more information, go to www.liaawards.com.