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Marketing & Media South Africa

Creative diversity and long-form journalism

We have lift off! The One Show 2016's creative week runs from today, 9 to 13 May, and we'll have live tweets and exclusive coverage on the ground from our roving reporter Ann Nurock. But more than merely celebrating the creative work that's had the most resonance around the world, the One Show is set to also deepen SA's diversity drive thanks to the local boot camps coming to Cape Town and Johannesburg soon. These are intended to further raise creative standards through education programmes with an emphasis on black creative talent.

We also take a deeper look at where long-form journalism now lives - on mobile. Yes, it's true - a Pew Research Centre study from late last week contradicts the widely held belief that people's attention spans for news articles decrease when they read articles longer than 1,000 words on their smartphones.

Someone who's aware of this as well as other marketing and media trends is Andrea Quaye, marketing director of the South African Breweries (SAB) and member of the Loeries committee. With the Loeries just a few months away, we found out who she thinks is getting it right in the industry as well as what we'd find if we were to scroll through her smartphone...

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories
[One Show 2016] Deepening SA's diversity drive

Leigh Andrews

Diversity's a touchy subject for some, but in our industry we frequently hear it put as bluntly as this: "There just isn't enough black creative talent". Here's how the One Show is slowly but surely turning this situation on its head, and proving the talent is out there, if given a chance... Read

Long-form journalism lives - on mobile

If you thought long-form journalism would die from the shift to mobile news, think again. A Pew Research Center study released on Thursday found consumers spend more time on their phones with long-form news articles... Read

[Behind the Loeries] with... Andrea Quaye

Leigh Andrews

In addition to her role as marketing director of the South African Breweries (SAB), Andrea Quaye is a member of the Loeries committee. Here's what makes her tick... Read


Africa Month
#AfricaMonth [Behind the Selfie] with... Yvonne Ndege

Leigh Andrews

This week, we find out what's really going on behind the selfie with technophile Yvonne Ndege, Al Jazeera's West Africa correspondent who says her phone is practically an extension of her arm... read
#AfricaMonth: Van Schaik Bookstore expands into Southern Africa

Jessica Taylor

The expansion of Van Schaik Bookstore into neighbouring countries dates back to 2006 when it opened its first store in Windhoek at the University of Namibia... read
Read more
Loeries Creative Week Durban
[Loeries 2016] Entry advice and Durban townhall
You shouted and the Loeries heard you! Due to popular demand, they're hosting another round of How to Enter Workshops - coming your way in Johannesburg on Wednesday, 11 May as well as Durban on Wednesday, 18 May, with a bonus townhall meeting right after the Durban session... read
Biz Takeouts
[Biz Takeouts Podcast] 172: "The First Kiss" with Y&R SA & Safely Home
On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Hector Eliott and Nkanyezi Masango... read
Marketing
Five ways innovation can accelerate in a world without money

Chemory Gunko

What would happen to creativity and innovation if we could wave a magic wand and make budgetary limitations go away? Here's how innovation can accelerate in a world without money... read
How to attract and engage with customers in a world filled with distractions!

Issued by Knowledge Resources

Insights2020: Three dimensions for customer-centric growth

Issued by Millward Brown

Advertising
Dear Truworths, this is what mothers really want

Louise Marsland

A controversial Mother's Day ad has moms defining 'motherhood' for the advertising industry and telling us what they really want... read
Refresh for ADC Young Guns, new format, more events
In a bold departure from the traditional awards show model, Art Directors Club has transformed the ADC Young Guns programme into a curated invitation competition... read
New York Festivals International Advertising Awards announces 2016 finalists

Issued by New York Festivals

The 2016 finalists for the New York Festivals International Advertising Awards have been announced. The award-winning entries will be announced at the New York Show on 19 May... read
[One Show 2016] The SA judges

Leigh Andrews

This year, four of SA's finest creative minds sat on the various judging panels for the One Show Awards. Here, they exclusively share their individual judging processes as well as what they really think of each other... read
[One Show 2016] Not just another award show

Leigh Andrews

With One Show Creative Week 2016 just around the corner - it runs from 9 to 13 May in New York - we gleaned some behind-the-scenes insights from PR director Pablo Andreu on what makes the One Show stand out from the crowd... read
Leicester City, meet Boaty McBoatface

Damon Stapleton

My friend and kindred blog spirit, Rich Siegel, writes a fantastic blog called RoundSeventeen. Recently he told me a story about pitching an idea... read
Hunting for consistent excellence

Leigh Andrews

Last week, Jhb-based TBWA\Hunt\Lascaris was announced as top Individual Agency of the Year for all of 2015's award shows. Chief creative officer Peter Khoury explains their secret to consistent excellence... read
Nine South Africans selected as Cannes jurors
Of the 387 jurors selected for the Cannes Lions 2016, nine are South African and they will serve on the Design, Direct, Film, Media, Mobile, Print & Publishing, Promo & Activation, Outdoor and Radio juries... read
The One Club appoints six new members to board of directors

Issued by One Club

A consumer is not a moron, she is your daughter

Musa Msane

Wimpy creates new burger category

Issued by FCB Africa

Bizcommunity and Ann Nurock to cover the One Show Awards

Issued by Bizcommunity.com

What's new with DoubleClick?

Lee Thaver, Issued by DQ&A Media Group

Clorox selects FCB and mcgarrybowen/Dentsu Aegis Network as agencies of record

Issued by FCB Africa


CUSTOMER ENGAGEMENT MARKETING

How to attract, delight & engage with customers in a world filled with distractions.

LEARN MORE



Branding
Brand love: What makes it real?

Sheila McGillivray

Consumer loyalty in South Africa is on the decline, particularly because for Generation Y (18-34) brand commitment has never really been a drive to purchase... read
Even low-income consumers have aspirations

Candice Simon

The fact that some people are in the lower income bracket doesn't mean that we need to only sell entry-level products to him or her... read
Is your brand a cowboy or a Stepford wife?

Jason Ray

Common sense (and lots of research) tells us that people's inner psychology is not driven by their biological gender, but rather by the family, cultural and social structures that have helped to form their unique personalities... read
34 creates a curious occasion for Musgrave Gin

Issued by 34




CSI
UCKG's Godllywood group launches self-help group

Issued by Universal Church of the Kingdom of God

Design
Endangered Wildlife Trust to benefit from Graffiti-Vega design competition
Graffiti Retail Solutions has launched a new competition for the first year students at the Vega School of Brand Leadership to design a wallpaper that is an interpretation of the 'African Pride - Conservation in Action' theme... read
Pre-register now to visit the annual Inspire Trade Expo - SA's exclusive B2B furniture, decor and design trade show

Issued by Inspire Trade Expo

Digital
Driving through clutter with multimedia content
Our brains have changed the way we perceive and process information, due to the constant bombardment of information, and we have a diminishing ability to pay attention for extended periods... read
Lima Bean's international growth gains momentum

Issued by Lima Bean

Quirk and Ireland/Davenport receive the internet's highest honour

Issued by Ireland/Davenport

The importance of customer engagement

Stephanie Walters, Issued by Amorphous

Entrepreneurship
Entering business competitions improves perspective, knowledge
Entering a business competition allows entrepreneurs to gain a different perspective of their businesses, which can often prove to be more valuable than funding... read
TCC selects On Shelf and Beyond for incubator programme
On Shelf and Beyond, a marketing agency that offers strategy development, shopper marketing and brand activation services, is the first company to be selected by the Creative Counsel... read
Events & Conferencing
Showcasing the brand-new Blue Label Wing Conference and Events Venue at the Ticketpro Dome

Issued by Ticketpro Dome

Media
Journalists simply focus on scandalising the ANC governments says Muthambi

Bekezela Phakathi

The measure of a journalist is in "how ruthless their reporting can be about" the African National Congress (ANC) government, Communications Minister Faith Muthambi says... read
Hlaudi grabs at total control of the SABC

Babalo Ndenze

SABC chief operations officer Hlaudi Motsoeneng has given himself more powers - usurping even those of the CEO - by taking over editorial control at the public broadcaster, in effect making himself its editor-in-chief... read
Independent media agencies 'under pressure to team up'

David Furlonger

Independent media agencies are at a disadvantage in an era of market globalisation and must work together to win business, Rob Smuts, CEO of Johannesburg based RMS Media, said... read
Media for social change

Dr Iqbal Survé, Issued by Independent Media

Independent Media defends decision not to run Oakbay ads

Issued by Independent Media

AMASA Joburg hosts annual golf day in May

Issued by AMASA

Mobile
Attention, marketers - South African consumers love mobile!

Issued by AAT - Always Active Technologies

Online Media
Copyright judgment a 'landmark' for online publishing: Media 24

Ernest Mabuza

Media24 described Thursday's judgment, which dismissed six of Moneyweb's seven claims of copyright infringement, as a landmark ruling for online publishing... read
MyGaming welcomes nine new partners

Vicky Sidler, Issued by MyBroadband

Help get publishers off the Kool-Aid: Q&A with Mihai Fanache, CEO, ChargeAds.com

Lindsay Rowntree, Issued by Chargeads

OOH
Bruce Burgess appointed Group Managing Director for Posterscope SSA

Issued by Dentsu Aegis Network

PR & Communications
Growth agency achieves international acclaim

Issued by Joe Public United

Grapevine Communications' PR offering is on par with top local and international agencies

Helen Bleasdale, Issued by Grapevine Communications

Production
Dean Blumberg - The Gunn Report Showreel 2015

Issued by Bouffant

Radio
OFM's got an app for that!

Issued by OFM Radio

Five radio stations, 10 million listeners, destination KZN

Issued by East Coast Radio

Research
AMPS is now officially dead

Chris Brewer

(Long live the Establishment Survey)... read
Video surveys: The next big thing

Leigh Andrews

Much has been said about the need to conduct consumer research on different devices, but what about completely switching up the format by choosing video over static ads? Here's why it works... read
Social Media
Contact centres can aid social media complaints
Social media is no longer perceived as just a platform for advertising and marketing, but rather a channel through which consumers implore and receive customer service... read
New Instagram feature to help brands

Beverley Klein

The next logical step for Instagram was to make profiles for brands - which is exactly what they've done. Coming to a newsfeed near you soon, Instagram is rolling out an update to business profiles... read
The amazing Obz waitress tip campaign

Sarah Britten

Every now and then, I come across a campaign that makes me sit up and take notice. A campaign that prompts me to say "wow" and then ask: why did it work? And, yes, wonder how we could replicate that kind of success for our clients... read
Media Freedom & Right to Know
Challenges to media freedom in South Africa
As World Press Freedom Day was celebrated on 3 May 2016, marking 25 years since the adoption of the Windhoek Declaration on Promoting an Independent and Pluralistic Media, The Right2Know Campaign issued its comments... read
Sponsorship
MOST Awards in September, sponsor slots still open
The 8th annual MOST Award will be held on 13 September 2016 at the Wanderers Club in Illovo. Johannesburg... read
Business and Arts South Africa debuts exciting cultural tourism initiative

Issued by Business and Arts South Africa

TV
State says it is forging ahead with digital TV migration

Bekezela Phakathi

After several delays, the Department of Communications says SA is on track to complete the migration process from analogue to digital television by the end of next year... read
Tapping TLC's 'emoji-nal' rebrand

Leigh Andrews

What better way to target the youth market than in their own communication style? Here's how TLC Entertainment is doing just that with its latest brand campaign... read
International
First 'Verbal Identity' jury president slot goes to Chris West
The London International Awards (LIA) has created a 'Verbal Identity' category for the 2016 awards recognising the importance of verbal branding. It has appointed Chris West, MD of Verbal Identity... read
YouTube plans Internet television service: report
SAN FRANCISCO - YouTube plans to launch a service that streams cable television channels to viewers over the Internet for the price of a subscription, Bloomberg reported on Wednesday... read
New app allows users to track US Presidential race
A CNN Politics app, built with CA Technologies API management and mobile analytics software, tracks the latest polling, delegate, voting and fundraising data behind the 2016 US Presidential race... read
More International
Africa
Open data and new technologies: keys to the media's future

Stephen Abbott Pugh

The future of news likely lies with mobile phones, data and drone journalism... read
More Africa
Multimedia
Episode 172:
Episode 172: "The First Kiss" with Y&R South Africa & Safely Home Western Cape.
The campaign was produced by Y&R South Africa, for television and cinema and is supported by billboards and radio. The commercial was launched as part of March and April's #BeTheChange theme. - View/Rate
New business
  • Independent Media Group appoints FCB Durban - more info
  • Omicom Media Group adds South Africa - more info
  • 140 BBDO adds Dunkin' Donuts and Baskin-Robbins - more info
  • Conversation LAB adds Inecto - more info

More accounts  Submit a New account
New appointments
  • New HOD for Grey Health - more info
  • New senior appointments for Sunrise Productions - more info
  • AFP appoints sales and marketing director - more info
  • Bolton Footwear appoints group head of marketing - more info

More people  Submit a Person
Jobs offered
Strategic Planner - Cape Town
Fantastic opportunity awaits the right candidate - if you have brains (literally) and balls (figuratively), get in touch... Read more >>



Mid-Senior Graphic Designer - Johannesburg
StudioPeople Creative RecruitmentA design agency based in Johannesburg is looking for a talented graphic designer. Read more >>



Paid Search Marketing Intern - Cape Town
Mark 1Mark1 is looking for a Paid Search marketing intern! Read more >>



Middleweight Copywriter - Johannesburg
@Work Advertising RecruitmentExperienced creative team requires a trained, qualified, experienced creative middleweight copywriter (five+ years). Must be happy, creative, driven and ambitious! Must have great portfolios. Experience in ABTL, BTL and TTL. Read more >>



CD/Senior Packaging Designer - Johannesburg
@Work Advertising RecruitmentDevelop and design edgy, award winning commercially viable packaging design solutions. Attention to detail. Generate ideas and mentor, motivate the wider creative team. Attend briefings and presentations. SA nationals only. Read more >>



Online Marketer/Graphic Designer - Western Cape
Ayanda Mbanga CommunicationsStellenbosch University currently seeks to appoint a suitably qualified and experienced online marketer and graphic designer (Ref. EBW11/168/0416). Applications close 16 May 2016. Read more >>



Senior Researcher - Cape Town
Ayanda Mbanga CommunicationsStellenbosch University currently seeks to appoint a suitably qualified and experienced senior researcher: Institute for Futures Research (IFR) (Ref. EBW11/169/0416). Applications close 16 May 2016. Read more >>



Sales/Content Marketing Manager - Cape Town
Ayanda Mbanga CommunicationsStellenbosch University currently seeks to appoint a suitably qualified and experienced sales or content marketing manager (Ref. EBW11/170/0416). Applications close 16 May 2016. Read more >>



Video Editor - Johannesburg
GreatstockGreatstock Motion, supplier of visual solutions, requires experienced video editor/post-production professional. Position rarely involves actual editing, and will suit candidates with high-end post-production experience. Read more >>

Graphic Designer - Durban
African Mediums, an advertising agency in Durban requires mid/senior-level graphic designers for permanent employment. African Mediums is a through-the-line design, print and installation house. Read more >>


DTP/Layout/Repro Artist - Johannesburg
African Mediums Advertising seeks DTP, layout or repro artist in Johannesburg. Must be proficient in Adobe Creative Suite (Adobe InDesign, Adobe Illustrator, Adobe. Read more >>


Marketing Manager - Johannesburg
Are you an enthusiastic individual who is driven and can grow our brand? The candidate will be responsible for the development, implementation and management of our communications and marketing strategy. Read more >>


Mid-Level Motion Graphic Artist - Pretoria
An award winning Pretoria based production house is looking for a highly talented, multi-skilled motion graphic artist, specialising in 2D motion graphics. Applicant must be a strong creative thinker. Read more >>


Business Manager - Pretoria
Business Manager with a driver personality required for new business. Must be experienced to head up the business and lead a team. Must have campaign managers reporting to them currently Read more >>


Marketing/Sales Manager - Pretoria
Marketing and sales manager needed for a shopping centre in Pretoria. Responsible for all marketing, advertising and non GLA income. Implementation of promotions, competitions, sponsorships and advertising campaigns. Read more >>


Mid-Senior Graphic Designer - Cape Town
Mid to senior graphic designer with a minimum of five years' experience to join our brand and creative design agency based in the Northern Suburbs of Cape Town. Read more >>


if i could... Programme Coordinator - Cape Town
The if i could... programme coordinator role requires a well organised people person with sales, recruitment, travel and event coordination skills to place international students at NGO's. Read more >>


Account Manager - Cape Town
IOL has an exciting opportunity for an account manager who will be responsible for selling IOL's digital media platforms. Position is open to a qualified, experienced, target driven person Read more >>


Advertising Operations Manager - Cape Town
IOL has an exciting opportunity for an advertising operations manager role that involves real-time reporting and optimisation techniques that leverage multiple data points across digital platforms. Read more >>


Regional Sales Manager - Cape Town
IOL has an exciting opportunity for a business development manager. responsible for introducing, selling IOL's digital media platforms, expanding of marketing partnerships and developing new business relationships. Read more >>


Web/Graphic Designer - Durban
Advertising agency in Durban requires mid-level web/graphic designer for permanent employment. Candidate should demonstrate appropriate understanding of the web and social media industry. Read more >>


Social Media Marketer - Durban
Advertising agency in Durban requires skilled and competent social media marketers for permanent employment. Candidate should demonstrate strong digital/social media proficiency. Read more >>


Midweight Graphic Designer - Cape Town
We are looking for a talented positive individual to join our small team. Flame is a strategic creative studio. We create real life results for our valued clients. Read more >>





New events to diarise
The Consumer Goods Forum Global Summit - 15 Jun 2016 to 17 Jun 2016, Cape Town
The Consumer Goods Forum Global Summit, for the first time ever on African soil, to be held in Cape Town at the CTICC from the 15-17 June 2016. Read more >>



Journos Gym
Institute for the Advancement of Journalism - 10 May 2016 to 12 May 2016, Johannesburg


Marketing fundamentals for PR
PRISA - 12 May 2016 to 13 May 2016, Randburg


Marketing Indaba Conference
CADEK Media - 25 May 2016 to 26 May 2016, Cape Town


Benchmarking PR Fees
26 May 2016, Cape Town


Essentials of newspaper management
.Sol Plaatje Institute - 30 May 2016 to 3 Jun 2016, Grahamstown


Stakeholder engagement management
PRISA - 1 Jun 2016 to 2 Jun 2016, Randburg


Nanoseconds Crisis Management
The Reputation Go-to Guy - 2 Jun 2016 to 3 Jun 2016, Johannesburg


E-Commerce Indaba Conference
E-Commerce Indaba - 2 Jun 2016 to 3 Jun 2016, Johannesburg


Southern Africa Transport Conference
SATC - 4 Jul 2016 to 7 Jul 2016, Pretoria


Upcoming events
The art of storytelling - speech and script writing
PRISA - 10 May 2016, Randburg, Johannesburg


Stakeholder Reputation Management Master Class
The Reputation Go-to Guy - 11 May 2016 to 12 May 2016, Johannesburg


Video For Social - Free Workshop in Joburg
Red and Yellow School - 12 May 2016, Johannesburg


Management Training For New Managers
Red and Yellow School - 12 May 2016, Johannesburg | 26 May 2016, Johannesburg | 9 Jun 2016, Johannesburg | 30 Jun 2016, Johannesburg


International filmmaker workshop
Auteur Film School - 14 May 2016, Cape Town | 28 May 2016, Sandton


Quotes
Marcus Aurelius
"Look within. Within is the fountain of good, and it will ever bubble up, if thou wilt ever dig."
Ralph Waldo Emerson
"What lies behind us, and what lies before us are but tiny matters compared to what lies within us."
Sophocles
"Who seeks shall find."
Robin Williams
"No matter what people tell you, words and ideas can change the world."
Norman Vincent Peale
"Change your thoughts and you change your world."

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MULTIMEDIAAll | Galleries | Audio | Video | Images
Episode 172: "The First Kiss" with Y&R South Africa & Safely Home Western Cape.

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