Refresh for ADC Young Guns, new format, more events

Each member of the influencer committee will nominate five individuals from around the world who they feel are the most talented and forward-shaping creatives, aged 30 and under, in any creative field, including design, motion, photography, advertising, new media and product design. The 200 nominees will be notified and asked to submit their portfolios free of charge.

In addition to the influencer committee nominations, ADC members are eligible to submit their portfolios online free of charge to be considered for a select group of additional nominations chosen by ADC staff.
 
ADC Young Guns 2016 winners will be announced and celebrated in September 2016 and a selection of their work shown in the ADC Young Guns 2016 global traveling exhibition.

“Our goal with the new ADC Young Guns is to curate talent and build an invigorating club for the creative community,” said Philippe Meunier, ADC Board president and creative chief/co-founder, Sid Lee, “Rather than an award programme, it is now a creative incubator and ongoing platform built to cultivate the winners’ talents and help them make big, beautiful things in their careers.”

Influencer committee

The complete ADC Young Guns 2016 influencer committee includes:

• Rebecca Allen, UCLA Media Arts (US)
  
• Héctor Ayuso, OFFF (Spain)
  
• Sam Baron, Fabrica (Italy)
  
• Alex Bec, It’s Nice That (UK)
  
• Gail Bichler, The New York Times Magazine (US)
  
• Tim Brown, IDEO (US)
  
• Alex Czetwertynski, creative/tech director (US)
  
• Liza Defossez Ramalho, R2 (Portugal)
  
• Pinar Demirdağ & Viola Renate, Pinar & Viola (France/Turkey)
  
• Arem Duplessis, Apple (US)
  
• Justin Gignac, Working Not Working (US)
  
• Kim Hastreiter, PAPER Magazine (US)
  
• Jessica Helfand, Design Observer (US)
  
• Erik Kessels, Kesselskramer (Netherlands) 
  
• Gary Koepke, SapientNitro (US)
  
• Nick Law, R/GA (US)
  
• Jonathan Levine, Master & Dynamic (US)
  
• Tracy Ma, Bloomberg Businessweek (US)
  
• John Maeda, Kleiner Perkins Caufield & Byers (US)
  
• Debbie Millman, Sterling Brands (US)
  
• Timothy Nordwind, OK Go (US)
  
• Eddie Opara, Pentagram (US)
  
• David OReilly, artist (US)
  
• PES (Adam Pesapane), PES Films (US)
  
• Louisa Pillot, Bromance Records (France)
  
• Matt Pyke, Universal Everything (UK)
  
• Craig Redman, Craig & Karl (UK/US)
  
• Joachim Sauter, ART+COM (Germany)
  
• Paula Scher, Pentagram (US)
  
• Bibi Seck, Birsel + Seck (Senegal)
  
• Kamal SInclair, Sundance (US)
  
• Louisa St. Pierre, Bernstein & Andriulli (US)
  
• Richard Turley, MTV (US)
  
• Elizabeth Valleau, Grey Group (US)
  
• Alissa Walker, Gizmodo (US)
  
• Jessica Walsh, Sagmeister & Walsh (US)
  
• Kelly Woh, AKQA (China)
  
• Robert Wong, Google Creative Lab (US)
  
• Martin Woodtli (Switzerland)

Judging panel
A final judging panel of 12, who will make the ultimate selection for the next generation of honourees, is split between past ADC Young Guns and ADC Board members, including a few who are both.

Past ADC YGs

• Rei Inamoto, Inamoto & Co (formerly of AKQA)
  
• Natasha Jen, Pentagram
  
• Tracy Ma, Bloomberg Businessweek
  
• Stefan Sagmeister, Sagmeister & Walsh

ADC Board members

• Keira Alexander, Work-Order, Day for Night Festival (also a past YG winner)
  
• David Charles, David Charles Creative and Sundance fellow
  
• Kim Hastreiter, PAPER Magazine
  
• Nicole Jacek, NJ(L.A.) (past YG)
  
• Masashi Kawamura, PARTY (past YG)
  
• Dany Lennon, Creative Register
  
• Noreen Morioka, M+
  
• Philippe Meunier, Sid Lee

Nicole Jacek, founder/director, NJ(LA), ADC Young Guns chair and ADC Board member, added, “With guidance from a global panel of top-tier influencers who have helped shape and evolve our culture, ADC Young Guns has been transformed from a traditional industry competition into a new curated programme that will identify, celebrate and nurture the most interesting, innovative and future-shaping young creatives from around the world.”

"Starting this year, ADC Young Guns now goes beyond an award and back to ADC's roots of being a real club,” said David Charles, head of David Charles Creative and a Sundance New Frontier and Documentary Lab fellow. “It will now be an inspiring, safe space for the best young talent in the world to further develop their craft and talents with mentorship, special events and fellowships that help them become the people steering the ship towards a more creative and kinder future for our industry."

Five components of ADC Young Gun Club

The reinvented ADC Young Guns is a multifaceted member club focused on curating talent. It sets itself apart by selecting its members by their entire body of work and their personalities, in a quest to recognise the most creative young, forward-thinking talent in the world in all fields of creativity, from advertising to film and technology to industrial design. It has five components.

1. ADC YG Dinners: ADC will host curated ADC YG Dinners at interesting spots around the world, including at a number of NeueHouse locations. The exclusive guests will include a mix of ADC Young Guns, ADC YG Nominators, ADC YG Judges, cultural influencers and members of NeueHouse. The inaugural dinner will take place on 15 June 2016 in NYC, curated by Kim Hastreiter, co- founder and editor, PAPER Magazine.

2. ADC YG Lectures/Screenings: ADC will also hold lectures and screenings at NeueHouses and other locations around the world featuring ADC Young Guns, their work and stories, and will be open exclusively to ADC Young Guns and NeueHouse members.

3. ADC YG Parties: A number of parties and creative stimulating experiences will be held around the world at NeueHouses and elsewhere, exclusively for the ADC Young Guns Club members. The inaugural ADC YG Party will happen this summer, featuring performances by WOLVVES NYC and Xia Xia Technique (Timothy Nordwind and Dan Konopka of OK Go DJ set, featuring Psychoflower MC).

4. ADC YG Awards Show: ADC will announce and celebrate ADC YG Winners each year at NeueHouse in Hollywood, CA. The glamorously cool show will be open exclusively for the ADC Young Guns Club, ADC Members, ADC YG Judges, ADC YG Nominators and selected cultural influencers. The inaugural ADC YG Awards Show on September 22, 2016 will be an intimate creative experience featuring exclusive music and art.

5. ADC YG Exhibitions: More than just a traveling exhibition, this immersive creative experience will showcase the mind-blowing work of each year’s new ADC YG Winners.

Other elements of the programme include an original ADC YG song composed and performed by Xia Xia Technique (Timothy Nordwind and Dan Konopka of OK Go featuring Psychoflower MC) and music video, both in collaboration with NJ(L.A.). There is a partnership with NeueHouse locations worldwide, a media partnership with PAPER Magazine and a new ADC YG Award Cube designed and engineered by Master & Dynamic, in collaboration with NJ (LA).

ADC Young Guns and other club activities throughout the year are made possible in part through the support of ADC global partner Shutterstock. For more information, go to http://adcglobal.org/awards/adc-young-guns-2016.