First 'Verbal Identity' jury president slot goes to Chris West

The jury will focus on the assets of a brand that relate to naming, phrasing and communications. It is being introduced as a medium for this year’s awards, after serving as a category under the Design medium in 2015.

West launched the consultancy in 2013, accumulating a number of high-profile clients from the luxury goods, technology, cosmetics, brewing and automotive industries, including the House of Alexander McQueen, Fred Perry, SABMiller, Hunter and Staples. He started his career in the 90s as an awarded copywriter working at Saatchi, BBH, Leagas Delaney, RKCR and Mother, and claims authorship of two ‘Billion Dollar lines’; “You never actually own a Patek Philippe. You merely look after it for the next generation” and Pringles' “Once you pop, you can't stop.”

Jury

• Chris West - Jury President - md, Verbal Identity Ltd., London
  
• Rachel Bernard - VP, Director of Verbal Strategy, CBX, New York
  
• Sean Doyle - owner, Panic, London
  
• Amanda Liu - VP & creative director, Labbrand Brand Innovations, Shanghai
  
• Steve Martin - director, Eat Creative, Tokyo
  
• Ben Zimmer - language columnist, Wall Street Journal, Jersey City

For more information, go to www.liaawards.com/enter/eligibility.