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Marketing & Media South Africa

What it really means to succeed with the new generation

The winners of the 3rd Annual 2015 New Generation Social & Digital Media Awards were announced on 19 November at the Johannesburg offices of main award partner, Microsoft SA. Unilever and agency Liquorice scooped the Digital Brand of the Year, sponsored by Endemol Shine Africa, for Unilever Knorr - What's for Dinner, as well as New Generation Social & Digital Corporate of the Year and New Generation Legacy Award for Unilever OMO Fast Kids.

But the focus on social and digital media isn't all about youth. While they're definitely important, you need to keep your focus broad. Veli Dlamini elaborates on this topic by writing about killing competition through brand relevance, especially for all those brands looking to target the youth and unintentionally aiming for the 'cool factor' above all else.

Lastly, in my last feedback session from last week's [AfricaCom] conference, I share the good news that YouTube is taking Africa offline, in meeting the goal of making video more viewable on the continent. One such feature lets South Africa, Nigeria, Kenya and Ghana watch videos in periods of low or no internet connectivity.

Here's to the truly digital future!

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories
New Generation Social & Digital Media Awards winners announced

The winners of the 3rd Annual 2015 New Generation Social & Digital Media Awards have been announced. The event took place on 19 November at the Microsoft offices in Johannesburg... Read

Killing competition through brand relevance

Veli Dlamini

When it comes to marketing your brand or company to the youth there's nothing wrong with setting objectives such as attaining the cool factor, however achieving the cool factor shouldn't be the "be-all and end-all"... Read

[AfricaCom] YouTube takes Africa offline

Leigh Andrews

In meeting the goal of making video more viewable on the continent, YouTube took the bold move of making offline video playback a reality... Read

Marketing
FCB restructures to FCB Africa

Danette Breitenbach

FCB has announced that it would be restructuring its business on the continent and as a result of this FCB South Africa has been renamed FCB Africa... read
The art of generational communication

Leigh Andrews

The days of drawing out the same, static message to communicate with all your consumers have come to an end. Lindy Drake, Marketing Manager of INOVO, explains how to tailor your strategy... read
Media planning bias

Chris Brewer

There's nothing seriously wrong or unusual about planning bias. Everyone has their favourites - remember that one particular schoolteacher...? read
[Relentlessly Relevant] 6. Your brain needs sticky notes

Douglas Kruger

Innovation, and the art of capturing ideas on the fly... read
IAS to launch second series of marketers Masterclass programmes in 2016
10 reasons why the time has arrived to adopt programmatic media buying

Andre Steenekamp

Marketers are the new CEOs

Farren Roper

Top five ways to advance your content marketing strategy

Issued by Foreword

Canderel campaign makes sugar feel the Crunch

Issued by G&G Digital

Advertising
[NewsMaker] Ashantha Thompson

Louise Marsland

Ashantha Thompson has been appointed as a non-executive director to House of Brave. The former CEO of Grid Worldwide Branding and Design will assist in growing the brand internalisation, content marketing and PR divisions... read
Shiny, happy 2015 for Y&R SA

Leigh Andrews

It's been a great year for Y&R. In the past few months, the South African leg of the agency has had unprecedented success at Cannes and Loeries, and seen an unstoppable rise to its Labstore South Africa shopper unit and Africa agency network growth - here's why its people are its true enticement... read
[Orchids & Onions] Liberty shows its Agile hand with Titan ad

Brendan Seery

In uncertain times, so conventional economic wisdom goes, the smart money flees into gold... read
New leadership ignites new growth

Issued by Joe Public United

Savanna's got apples

Issued by Velocity Films

One Rand Man wins Black Spear at Assegai Awards

Issued by Arcade Content




Branding
[TrendTalk] Dear Santa, I want...

Louise Marsland

There are 34 sleeps until Christmas according to this Santa website and Bizcommunity has scoured the interwebs to bring you the most distinctive, trendiest Christmas gifts on offer this season... read
How to grow brands

Danette Breitenbach

Prof. Jenni Romaniuk will be in South Africa early next week to launch the sequel to her best-selling marketing book 'How Brands Grow'... read
Choosing the right partner for your brand

Brendan Powell

CSI
East Coast Radio listeners pledge more than R1.2m for underprivileged children

Issued by East Coast Radio

Dressed in Awareness campaign - cancer awareness with a difference

Issued by Universal Church of the Kingdom of God

Recycle your old print directories

Issued by Trudon

Things get prickly at Everlytic

Issued by Everlytic

Strive for excellence in all areas of your life

Issued by Universal Church of the Kingdom of God

Design
My user experience toolkit

Meg Louw

Over the last couple of years, interest in Experience Design (XD) has exploded, yet few experience designers I have met have actually studied "Experience Design" at a tertiary institution... read
Digital
Bookmark Awards submissions close in ten days
Entries for the 2015 IAB Bookmark Awards closes on Monday 30 November 2015. The awards have undergone a revamp to reflect the dynamic nature of the digital space... read
Free Basics: Establishing connectivity for everyone

Beverley Klein

Facebook's free internet service, Free Basics, has announced a new partnership with the Praekelt Foundation - establishing free start-up incubators for countries with limited access to the internet... read
Bookmark Awards 2016 entry series: Campaign

Issued by IAB South Africa

iCAPTCHA - A new way of learning

Issued by NATIVE VML

Pizza Hut switching to digital menu boards across new southern Africa outlets

Issued by Moving Tactics

Jason Xenopoulos announced as the All Africa Entrepreneur of the Year 2015

Issued by NATIVE VML

Direct Marketing
iProspect SA wins Gold at the Assegai Awards for content marketing

Issued by iProspect

Mortimer Harvey reels in four Assegai Awards

Issued by Mortimer Harvey

MMA SA members - Standard Bank wins Brand of the Year at this year's Assegais

Issued by Mobile Marketing Association

Education
AAXO hosts first training session on digital marketing
The Association of African Exhibition Organisers (AAXO) will hosts its first training session on digital marketing for exhibition organisers on Wednesday 10 February 2016... read
Key Account Management unlocks profits

Issued by Litha Communications

Entrepreneurship
Winners of the All Africa Business Leaders Awards announced
The winners of the fifth All Africa Business Leaders Awards (AABLA), in partnership with CNBC Africa, were announced in Johannesburg on 13 November... read
Events & Conferencing
Winners of the 13th Annual National Business Awards announced

Issued by Topco Media

Gearhouse embraces international skills exchange programme

Issued by Gearhouse SA

How to get the best sound at your event

Issued by Magnetic Storm

Media
SA reported on more terror attacks outside of Paris than other countries

News24 Correspondent

South African media has generated some of the highest proportion of media reports on terrorist attacks other than those in Paris, across the world, Roi Africa reported on Sunday... read
News values in a time of terror

Thrishni Subramoney

It was clear to me that the social media tide had turned on the Paris attacks when the number of rants about unfair news coverage (if you somehow managed to miss the debate, click here) on my Facebook feed reached critical mass... read
Retirement of Tony Howard

Issued by Independent Media

Mobile
[AfricaCom] Innovating for a better African future

Leigh Andrews

Clear strategy and using technology to revolutionise tedious business processes we take for granted are essentials if we want to advance the state of the entrepreneurially minded continent... read
[MRMW 2015] Engaging with a digital-first generation

Beverley Klein

During the second day of the MRMW conference in Cape Town, the focus was on millennials and some of the research being done to conduct the trends on social media... read
SWARM taking mobile loyalty card market by storm

Issued by Communikay

Mobile: The rising star of emerging markets

Carmen Murray, Issued by Mobitainment

Autopage: Business as usual

Issued by Mortimer Harvey

Vicinity Media opens Dubai Office

Issued by Vicinity Media

Why having a mobile site should be just the start

Jonathan Sinton, Issued by TNS Global

Online Media
When SEO is bad for your business

Adegboye Adeniyi

Do you want more traffic? Then you must have heard the much valued advice that Search Engine Optimization (SEO) is one of the main ways you can attract "free" traffic to your website... read
OOH
Jump start your day with Elizabeth Arden

Issued by Tag 8

TRANSIT.TV reaches 10 million milestone

Issued by Provantage Media Group

PR & Communications
[Behind the Selfie] with... Nicole Spruijt

Leigh Andrews

This week, we find out what's really going on behind the selfie with Nicole Spruijt, Senior Account Manager at marcusbrewster... read
Juggling those business reputation matters

Leigh Andrews

The focus of a spinning, bouncing juggler in tartan has much in common with managing reputation: Have your eye on the ball and control all the balls in the air, know what to drop and when... read
Production
Narrative Truth wins Best Film at the Cape Town 48-Hour Film Project 2015

Issued by Narrative Truth

Garon propels Fedhealth brand forward

Issued by Propeller Films

Radio
Whose life is it anyway?

Issued by Janine Lazarus Media Consultancy

Research
Thinkroom Consulting releases SME Landscape Study
Thinkroom Consulting's inaugural report, titled 'An SME Landscape Study: The Conduciveness of Starting and Conducting Business in Africa', was released on 19 November 2015... read
[Biz Online Insights] France and Lebanon attacks
This week, our 'Biz Online Insights' section explores how the South African online population first heard about the recent attacks in Paris and Beirut... read
Retail
POPAI SA winners announced
Point of Purchase Advertising International South Africa (POPAI SA), hosted its 5th Annual Marketing @Retail Industry Awards recently at the Capital Empire Hotel in Sandton... read
Sales
Want to know three ways to increase sales immediately?

John Sanei

The old way of selling is well and truly dead, in fact the stereotypical sales (wo)men we all knew back in the 80's and 90's send shivers up and down all our spines... read
Social Media
Six things social media marketing experts always observe

David Wicks

The social media platforms that are available in this day and era are just so many. There are the likes of Facebook, Twitter, YouTube, Google Plus, Instagram and so many others... read
Grey Africa scoops Bronze at the New Generation Social & Digital Media Awards

Issued by Grey

TV
Anytime, anywhere, any device - TV of the future

Leigh Andrews

There's no doubt the emergence streaming platforms is set to drastically alter the way traditional media broadcasters do business. Here's how Viacom International Media Networks offer a mobile content experience to complement their traditional TV offering... read
Ad showcase
CELL C (TVC): Cell C Summer
CELL C (TVC): Cell C Summer - Ornico
KFC (TVC): Streetwise 3 - Slyza Tsotsi
KFC (TVC): Streetwise 3 - Slyza Tsotsi - Ornico
MTN (Print Ad): With Love From MTN
MTN (Print Ad): With Love From MTN - Ornico
Lead SA (Radio Ad): It Starts With You - Taxi
Lead SA (Radio Ad): It Starts With You - Taxi - Ornico
More ads
International
Winners of Asian Digital Media Awards announced
The winners of the Asian Digital Media Awards were announced in Hong Kong on 18 November 2015. Singapore Press Holdings (SPH), the publisher of The Straits Times, scooped 12 trophies... read
Ericsson launches Mobility Report
The Ericsson Mobility Report, launched 17 November, reveals a significant increase in mobile video consumption, which is driving nearly six times higher traffic volumes per smartphone in North America and Europe (2015 to 2021)... read
Alphabet revamps Google+ online social network
SAN FRANCISCO, USA: US Internet colossus Alphabet on Tuesday revamped Google+ online social network focused on people's interests, and tuned for smartphones or tablets... read
Third quarter deadline for One Show looms
eurobest Innovation shortlist announced
More International
Lifestyle
Chef Scot: Chef of the Year

Ruth Cooper

Chef Scot Kirton from the fabulous La Colombe has just been crowned Chef of the Year and La Colombe crowned top 2 on the Top 10 Restaurant list at this year's Eat Out Awards. We sent this winning chef a few questions to find out more. read
Multimedia
Checkers (TVC): Christmas 2015
Checkers (TVC): Christmas 2015
New appointments
  • New Editor for Beeld - more info
  • Yusuf Abramjee to leave Primedia Broadcasting - more info
  • XON appoints new Marketing Director - more info
  • National Geographic Partners names key leadership team - more info

More people  Submit a Person
Jobs offered
Graphic and Web Designer - Johannesburg
In-Detail DesignWeb/graphic designer for studio in Bedfordview. Looking to start in January 2016. Join a dynamic team and grow with a our varied client base. Time to move. Apply Now. Read more >>



PPC/SEM Specialist - Cape Town
Are you a Google AdWords ninja who has mastered the art and science of complex PPC campaign management? Are you looking for the best PPC job on the planet? Read more >>



Social Media Manager - Johannesburg
Promise DigitalSocial media manager opportunity at growing integrated agency on fantastic brands. Read more >>



Digital Designer - Web Designer - Johannesburg
StudioPeople Creative RecruitmentMid-senior digital designer to join a creative agency in Woodmead. Read more >>



Social Media Manager - Cape Town
Primedia OnlineJuice Content is seeking a full-time Social Media Manager with paid media experience to assist in filling our social media requirements for our clients. Read more >>



Senior Community Manager/Engagement Specialist - Cape Town
Platinum Seed Digital MarketingMid-level community manager at leading digital company. Work on some of the world's leading brands and join an agile, passionate team that produces high quality work. Read more >>



Junior Social Designer - Cape Town
Platinum Seed Digital MarketingJunior Social Designer at leading digital company. Read more >>



Head of Creative - Durban
StudioPeople Creative RecruitmentA leading retailer based in Kwazulu-Natal is looking for a Head of Creative. Read more >>

Paid Search Campaign Manager Internship - Cape Town
Search engine marketing paid search campaign manager internship. We are looking for university graduates who are hungry to learn, work hard and ready to master this new profession. Read more >>


Graphic Designer - Johannesburg
Schools division, head office has a vacancy for a graphic designer, based in Sandton. Read more >>


DTP/Layout/Repro Artist - Johannesburg
DTP, Layout and Repro Artist - Johannesburg. Work well under pressure and meet deadlines. - Proficient in Adobe Creative Suite (Adobe InDesign, Adobe Illustrator, Adobe Photoshop) - Ensuring all work is repro ready Read more >>





New events to diarise
Diploma in Digital Marketing - 30 Nov 2015 to 4 Dec 2015, Johannesburg
The world's top digital marketing course. 30 November-4 December, Sandton. Level 5 European accredited Diploma. +27 (0) 11 057 2317 Read more >>



Startup Grind Johannesburg Hosts Robbie Brozin
Startup Grind - 24 Nov 2015, Johannesburg


How Brands Grow Part 2
24 Nov 2015, Johannesburg | 26 Nov 2015, Cape Town | 1 Dec 2015, Durban


PR - Today, Tomorrow and the Next Five Years
PRISA - 26 Nov 2015, Johannesburg


One-day social media course
Digital Business Academy - 27 Jan 2016, Johannesburg


Five-day digital marketing course
Digital Business Academy - 1 Feb 2016 to 5 Feb 2016, Johannesburg


Government media short course
Sol Media for Media Leadership - 14 Feb 2016 to 19 Feb 2016, Grahamstown


Essentials of newspaper management
Sol Plaatje Institute - 14 Mar 2016 to 18 Mar 2016, Grahamstown


Essentials of broadcast management short course
Sol Plaatje Institute, Rhodes University - 4 Apr 2016 to 8 Apr 2016, Grahamstown


Essentials of digital media management
Sol Plaatje Institute, Rhodes University - 2 May 2016 to 6 May 2016, Grahamstown


Upcoming events
The Power Series Business Breakfast - 24 Nov 2015, Johannesburg | 25 Nov 2015, Durban | 26 Nov 2015, Cape Town
Some of the best world class, Southern African speakers presenting new ideas in an interesting and entertaining way. Read more >>

Creative writing for the media
PRISA - 24 Nov 2015 to 26 Nov 2015, Pretoria


Photoshop basic to intermediate
Multidimensions - 24 Nov 2015, Johannesburg


Practical print production in advertising
Read Between The Lines - 24 Nov 2015 to 26 Nov 2015, Johannesburg | 9 Feb 2016 to 11 Feb 2016, Johannesburg | 8 Mar 2016 to 10 Mar 2016, Johannesburg | 5 Apr 2016 to 7 Apr 2016, Johannesburg | 10 May 2016 to 12 May 2016, Johannesburg


The Big Issue Breakfast
HIPPO Communications - 25 Nov 2015, Cape Town


Quotes
Johann Wolfgang Von Goethe
"Knowing is not enough; we must apply. Wishing is not enough; we must do."
Milton Berle
"If opportunity doesn't knock, build a door."
George Herbert Priest
"Skill and confidence are an unconquered army."
Jim Rohn
"If you are not willing to risk the usual, you will have to settle for the ordinary."
Benjamin Disraeli
"The secret of success in life is for a man to be ready for his opportunity when it comes."

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Checkers (TVC): Christmas 2015
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