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New Generation Social & Digital Media Awards winners announced
Deep Fried Man and Morgan Beatbox entertained the crowd whilst MC 'Jon Gericke ensured that the night flowed smoothly.
Microsoft SA were the main awards partners, and for the third year running Endemol Shine Africa were category partners. New partners included WhySatisfy & Conversocial for the 'Sponsors of the Social Customer Care Award'.
Judges for the awards were Gillian Findlay, Desiree Gullan, Prakash Patel, Astrid Ascar and Kenneth Garvie.
Congratulations to the all the winners!
Full winners list:
Corporate Awards
Most Innovative use of Social Media:
Gold: Unilever AXE AXECESS Mxit - Gorilla Creative Media
Silver: SA Home Loans #TweetDreams - Liquorice
Bronze: Anglo American Mining Indaba 2015 - Ogilvy PR
Most Innovative use of Digital Media:
Gold: Hungry Lion Lucky Bucket Campaign - Yonder Media
Silver: Unilever Shield Missed Call "First in Africa" - Gorilla Creative Media
Social Customer Care Award - Sponsored by WhySatisfy & Conversocial:
Gold: Unilever Knorr - WFD Instant Inspiration - Liquorice
Silver: AVIS South Africa GetOutMore SA - Aqua
Bronze: Anglo American Mining Indaba 2015 - Ogilvy PR
Bronze: Capitec Bank - Whysatisfy
Blogging Excellence:
- Outright Gold Winner - MTN SA - MTN South Africa Blog (www.mtnblog.co.za) - Aqua
Mobile Marketing Excellence:
Gold: Unilever OMO Fast Kids - Liquorice
Silver: Distell Amarula 25th Birthday - Liquorice
Bronze: Hungry Lion Lucky Bucket Campaign - Yonder Media
Best use of Social Media to Research & Evaluate:
Gold: MTN Group - H1 ORM Findings - Aqua
Silver: Unilever #MyFabulous - Aqua
Best Low Budget Campaign:
Gold: Redbull South Africa Kas'Lami Thembisa - Mobitainment
Silver: Ash Brook City Peaks - DDB SA
Bronze: Biltong Traders Superbru Campaign - Just Perfect
Bronze: Avis South Africa GetOutMore SA - Aqua
Most Viral Campaign:
Gold: Coca-Cola South Africa 'Share a Coke' - Aqua
Silver: Nelson Mandela Foundation Mandela Day - Flow Communications
Bronze: Procter & Gamble #VenusLegsie - Grey Africa
Best use of Technical Innovation:
Gold: Unilever #CelebrateWithMagnum - Liquorice
Silver: Col' Cacchio Instagram Spin - TWOAM
Bronze: KFC Sound Bite Ogilvy PR/Gloo@Ogilvy
Best Integrated Marketing Campaign by a Corporate - Sponsored by Endemol Shine Africa:
Gold: Unilever #CelebrateWithMagnum - Liquorice
Silver: Unilever Magnum Celebrating 25 years of Pleasure - Mindshare
Silver: Absa Bank 'DareToShare' - Base Two
Bronze: Botswana Investment Trade Centre Digital Strategy Implementation Project - Onyx Digital
Bronze: Hollard Daredevil Run - Flow Communications
Best Online PR Campaign:
- Outright Gold Winner - Canderel SA #SugarFeelingtheCrunch - Gullan & Gullan
Most Innovative App:
Gold: Unilever OMO Fast Kids - Liquorice
Silver: Lasher Tools - Red Cherry Media
Bronze: South African Tourism Madiba's Journey App - Flow Communications
Excellence in Content Marketing - Sponsored by Endemol Shine Africa:
Gold: Unilever Knorr - WhatsForDinner - Liquorice
Silver: Anglo American Mining Indaba 2015 - Ogilvy PR
Bronze: Telkom Chomza Place - Mediacom
Best use of Social Media in a Loyalty Programme/Campaign:
- Outright Gold Winner - Unilever OMO Fast Kids - Liquorice
Best Community Engagement Award:
Gold: South African Tourism #MeetSouthAfrica - Flow Communications
Silver: Unilever AXE AXECESS Mxit - Gorilla Creative Media
Bronze: Unilever - Knorr 'WhatsForDinner' - Liquorice
Best Online Competition:
Gold: Unilever #CelebrateWithMagnum - Liquorice
Silver: Kellogg's Corn Flakes Changing Times - JWT
Bronze: Dunlop SA #SafeSmartSexy - Women's Month Campaign - Whalley & Associates
Most Innovative Gamification Campaign:
Gold: Unilever OMO Fast Kids - Liquorice
Silver: Col' Cacchio Instagram Spin - TWOAM
Bronze: Redbull South Africa Kas' Lami Tembisa - Mobitainment
Best Social Media Reach from an Event - New Category Sponsored by Endemol Shine Africa:
Gold: Unilever Magnum 'Celebrating 25 years of pleasure'- Mindshare
Silver: MTN SA Jo 'burg Day Music Festival 2014 - Aqua
Bronze: Standard Bank Relationship Banking/Always On Event - Magna Carta
Online Strategy of the Year:
Gold: Unilever 'What's for Dinner' - Instant Inspiration - Liquorice
Silver: Supa Quick - Sassy in the City - Artifact Advertising
Bronze: South African Airways Ebola Awareness Campaign - Flow Communications
Online Media & Tools
Best Corporate Web-Site:
Gold: Col' Cacchio Web-Site - TWOAM
Silver: Table Mountain Aerial Cableway Web-Site - Flow Communications
Bronze: Cell C GetMore - Stratitude
Intranet:
Gold: Indwe Risk Services In da Zone - Stratitude
Silver: M-NET Magic Talk - New Media
Best Online Newsletter:
Gold: Unilever 'What's for Dinner' Wigwam - Liquorice
Silver: Col' Cacchio Slim Mailer - TWOAM
Agency Awards
Most Innovative Digital Campaign by a Small Agency:
- Outright Gold Winner - Niche Digital - Unilever - Comfort 'Show Your Love with Lavender'
Most Innovative Digital Campaign by a Large Agency:
Gold: Liquorice OMO Fast Kids - Unilever
Silver: Yonder Media Lucky Bucket Campaign - Hungry Lion
Most Innovative Social Media Campaign by a Large Agency:
Gold: Ogilvy PR/Gloo@Ogilvy/ Ogilvy JHB - Lucozade - Give Me Strength
Silver: Liquorice - Marmite Battle of the Spreads - Pioneer Foods
Bronze: Aqua MTN Zambia Iconic - MTN Group
Best App Developed by an Agency:
Gold: Liquorice OMO Fast Kids - Unilever
Silver: Niche Digital Comfort - Show Your Love with Lavender - Unilever
Bronze: Flow Communications South African Tourism - Madiba's Journey App
Best Integrated Marketing Campaign by an Agency:
Gold: Ogilvy PR/Gloo@Ogilvy/ Ogilvy JHB - SAB - Castle Lager Boucher Legacy
Silver: Yonder Media Lucky Bucket Campaign - Hungry Lion
Bronze: Stratitude GetMore 247 - Cell C
The New Generation 2015 Overall Winners:
- Unilever Knorr - What's for Dinner
- Unilever
The New Generation Legacy Award:
- Unilever OMO Fast Kids - Liquorice
New Generation Agency of the Year 'Sponsored by Endemol Shine Africa:
- Liquorice