AAXO hosts first training session on digital marketing

Understanding the digital landscape is vital for any brand that wants to market itself successfully. With new technology, new social media platforms and new trends all changing and shaping the way that customers interact with brands, AAXO has recognised the need to support and educate members on this topic.

The agenda for the event includes guidance on how to develop an effective digital marketing strategy, training on using social media effectively, trends in digital marketing for 2016 and understanding the legislation around the Protection of Personal Information Act.

AAXO official launch

The day will also include the formal launch of AAXO at 3pm, after the training has been completed. Attendees can expect the release of AAXO market research results, and then participate in an industry networking function.

This event will host exhibition organisers, venue representatives, suppliers and service providers, representatives from stakeholders such as SA Tourism and the dti, other association partners and the media.

For more information, go to www.aaxo.co.za.