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Marketing & Media South Africa

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Top company and news stories 12 March 2018

  • Juanita Pienaar chats to BBDO group CEO Boniswa Pezisa about their revert back to a one-agency-two-offices model, and Net#work BBDO's #SendMe ad aimed at President Ramaphosa
  • Pienaar also interviews Nickelodeon's Alexi Wheeler on entering the age of content
  • Memeburn's Andy Walker reports that Spotify may be launching in SA this week
  • Jessica Tennant chats to #Newsmaker Dave Nemeth on his new role as Designing Ways' editor in chief
  • #FairnessFirst: I unpack why Carling Black Label #NoExcuse used the Derby and 1st for Women used Grey's Anatomy to fight to end women abuse, as well as why social media went purple for International #WomensDay
  • I also found out how to get into the consumers' brain with Richard Shotton's The Choice Factory
  • Karl Blom and Daniel Vale of Webber Wentzel write about understanding your legal rights after personal information leaks, while Aphelele Tapile explores whether it's legal for someone to record you without your knowledge
  • Quinton Jones explains the elephant in the room and the 'Big 5' threats to the media agency
  • SABC poaches Carte Blanche journalist Bongani Bingwa to bolster its news team
  • Toyota's 'Rami' comes out tops in the iDidTht.com Craft Awards February 2018
  • Victor Moreriane analyses the current crisis management related to the outbreak of listeriosis, while Bonnie Ramaila agrees that Enterprise should implement a watertight crisis management strategy or else it's history!
  • I went #BehindtheSelfie with Tshepang Molisana, self-employed freelance writer behind Taste Let's See
  • Read my latest #LoeriesRanking Q&A, with M&C Saatchi Abel on the power of creativity to change the world

  • Leigh Andrews
    Editor-in-Chief: Marketing & Media SA


    Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



    BizTop stories
    #Newsmaker: Trend Forward's Nemeth is Designing Ways' new editor in chief
    #Newsmaker: Trend Forward's Nemeth is Designing Ways' new editor in chief

    Jessica Tennant

    Regarded by many as one of the leading trend analysts in the retail, business and built environment, Dave Nemeth of Trend Forward has taken over the reins from Bev Hermanson as editor-in-chief of Designing Ways...read
    Phil Thomas, CEO of Cannes Lions Festival.
    #CannesLions2018: CEO Phil Thomas on the creative year ahead

    Jon Ratcliffe

    Jon Ratcliffe sat down with Phil Thomas, CEO of Cannes Lions Festival, and spoke to him about his belief that there has been more change in marketing in the last year than the 10 years preceding it, and why they're launching 'ecommerce', 'experience', and 'social and influencer' Lions...read
    Gordon Ray and Jacques Burger of M&C Saatchi Abel.
    M&C Saatchi Abel on the power of creativity to change the world

    Leigh Andrews

    M&C Saatchi Abel's founding partner and ECD Gordon Ray shares the power of work "rich with local insight and executed with heart," while founding partner and chief executive Jacques Burger explains how M&C Saatchi Abel is motoring ahead in 2018...read
    IAB Digital Summit & Bookmarks
    #DigitalSummit2018: Women in digital on data, AI and programmatic

    Jessica Tennant

    In light of International Women's Day and the recent IAB Digital Summit, which had a notable lineup of women in digital in this notoriously male-dominated sector, I thought I'd interview Sturae Hickley, ad operations manager at Mark1, who was a panellist at the Summit, where she, along with other women in digital, discussed data, AI and how they're using programmatic to manipulate us... read
    Sizmek awarded for use of programmatic media at 2018 Bookmarks

    Issued By Sizmek

    FCB Africa, FCB Cape Town, Hellocomputer Land 11 Bookmark Pixels for five clients

    Issued By FCB Africa

    Marketing & Media
    A South African's guide to moving to and making it in Malta: The garden of envy

    Marcus 'The Maltese Falcon' Brewster

    "I hate you", I said to the pregnant pharmacist. The vilification was justified. She had the second best house in the village... read
    Advertising
    Thank you NSRI - For saving lives, and making great ads

    Henk Pretorius

    Issued By Columinate

    Net#work BBDO reverts back to one-agency-two-offices model

    Juanita Pienaar

    BBDO's group CEO, Boniswa Pezisa talks to Bizcommunity about the agency's decision to move back to its one-agency-two-offices model... read
    Net#work BBDO's #SendMe ad aimed at President Ramaphosa

    Juanita Pienaar

    Yesterday, Net#work BBDO tweeted about the agency's #SendMe full-page ad in Business Day, in which CCO Mike Schalit wrote to President Cyril Ramaphosa... read
    Paddle. Catch a wave. Stand. Surf. (Part 1)

    Loyiso "The Victor" Twala

    Loyiso 'The Victor' Twala, an FCB creative was sent to LeaderSurf as part of FCB Joburg's skills transfer and training programme. Here, he gives feedback on what he experienced and how it has changed him forever... read
    Paddle. Catch a wave. Stand. Surf. (Part 2)

    Loyiso "The Victor" Twala

    This a continuation of feedback from Loyiso Twala, an FCB creative sent to LeaderSurf as part of FCB Joburg's skills transfer and training programme... read
    Entries open for Creative Circle's 2018 monthly awards
    Entries for the first Creative Circle monthly awards for 2018 open today and the entry deadline is Friday 9 March... read
    Brands, it's International Women's Day, why can't we do things differently?

    Khangelani Dziba

    International Women's Day has got Khangelani Dziba interrogating the different set of binaries that exist for women and men. Some acceptable and some not so much... read
    Respect the pain

    Damon Stapleton

    I would like to talk about a feeling. A very strange and specific feeling that you can get, being a creative in advertising. To explain it, I will take you back a few years, to a job interview I had in London... read
    Five Roses goes on a journey to Sri Lanka with M&C Saatchi Abel

    Issued By M&C Saatchi Abel

    The new Nissan Qashqai conquers the city

    Issued By TBWA\Hunt\Lascaris

    Coronation connects with South Africans in new campaign by Net#work BBDO celebrating the last 25 years

    Issued By Coronation

    Grey Advertising appoints Jessica Handley

    Issued By Grey

    SA's largest agency puts the 'broad' into B-BBEE

    Issued By FCB Africa

    Branding
    Corporate Traveller unveils fresh new identity, evolved brand
    "The market in South Africa has evolved and grown up and so have we. Our new imagery and logo reflect our values and brand essence..." read
    Carlson Rezidor rebrands to leverage international brand equity of the Radisson name
    "The creation of the Radisson Hotel Group is an evolution of our long-term partnership with the Rezidor Hotel Group. Together, we are clarifying and executing a new brand architecture to create more value for our guests and owners." read
    Dris Naidoo joins The Brand Alive Group

    Issued By Brand Alive

    Design
    Meet the 2018 PPC Imaginarium Awards judges
    This year's PPC Imaginarium Awards judges are established in a range of disciplines, including research, design, curation, activism and education... read
    Digital
    The rise of the brand influencer

    Bradley Elliott

    Influencer marketing today is very different from its origins of celebrity product placement and is proving more effective than digital ads, which are increasingly filtered out by ad blockers... read
    PayPal upbeat about digital sales
    PayPal expects sales from SA of R53bn in 2018 as more and more South Africans use their cellphones as digital wallets... read
    Africa Rising: How Geospatial data analytics is transforming governance on the continent

    Dustin Homer

    In Africa, the potential of data to improve governance is just beginning to make itself felt... read

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    Entrepreneurship
    22 On Sloane launches Startup Huddle programme

    Tom Jackson

    The Global Entrepreneurship Network (GEN)-run 22 On Sloane startup campus in Johannesburg has launched Startup Huddle, a programme designed to educate, engage and connect entrepreneurs globally... read
    Events & Conferencing
    Cape Town to host first in series of 2018 Top Women Conferences
    Celebrating human rights this month, Cape Town will play host to the first in a series of Top Women Conferences, providing a platform to address challenges around women empowerment and women-driven economic growth... read
    Oslo Freedom Forum to be hosted in Joburg this March
    The Human Rights Foundation (HRF), in partnership with the Nelson Mandela Foundation, will be hosting the first-ever Oslo Freedom Forum in Johannesburg (OFFinJoburg)... read
    Hybridity's data-driven events

    Issued By Unbranded Agency


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    Film & Cinematography
    Is it legal for someone to record you without your knowledge?

    Aphelele Tapile

    Recent times have seen the uprising of smartphones against not-so-smart people, and a trending weapon-of-choice in this regard is Call Recording Apps. However, this triggers the ethical question: is it even legal to record conversations without a person's knowledge...? read
    Marketing
    Leading Women Summit features SA's most influential women
    The 2018 Forbes Woman Africa Leading Women Summit will celebrate UN International Women's Day with 120 of South Africa's most influential women in attendance... read
    Understanding your legal rights after personal information leaks

    Karl Blom and Daniel Vale

    South Africa has recently suffered its largest data leak to date with, conservatively, an estimated 60 million South Africans' personal information becoming publicly available; the gravity of which (and the risks associated with the sensitive information that has been imparted from it) cannot be overestimated... read
    Media
    The elephant in the room and the 'Big 5' threats to the media agency

    Quinton Jones

    Okay, let me just deal with the elephant in the room first up. The SA media industry has some really great people, even some of the best people, on par with anywhere else in the world. They innovate, they don't compromise, and really push things forward. They, unfortunately, are the exception rather than the rule... read
    MediaCom SA puts people first by reaching B-BBEE Level 1

    Issued By MediaCom

    It's time to champion women leaders for South African media organisations

    Werner Lindemann

    With other sectors such as accounting, IT and science looking to recruit the brightest and most ambitious young women, the media and marketing industry should also be looking at ways to change its profile and create a pipeline of future leaders... read
    Mobile
    Samsung introduces AR emoji
    Samsung has introduced an AR emoji, allowing users to create an accurate computer-generated image of themselves (avatars) that can express real-time emotion... read
    Top devices at Mobile World Congress
    From headsets that help you lose weight without dieting to a smart meat thermometer, here are some of the interesting devices on display at the Mobile World Congress... read
    Newspapers
    Saturday Citizen Travel supplement now weekly

    Issued By The Citizen

    OOH
    #OrchidsandOnions: When kindness can be deadly... and when bad PR means a lost opportunity

    Brendan Seery

    When I had my "conversion", it wasn't on the road to the biblical road to Damascus; it was on the back of a large elephant... read
    Dave Roberts to lead the OOH businesses for Primedia

    Issued By Primedia Outdoor

    PR & Communications
    Enterprise should implement watertight crisis management strategy or else it is history!

    Bonnie Ramaila

    Enterprise Foods is facing a reputation nightmare. Bonnie Ramaila gives a few tips on how she thinks the company should approach the crisis... read
    Listeriosis outbreak: A people-centred crisis approach is the most essential

    Victor Moreriane

    Victor Moreriane analyses the current crisis management related to the outbreak of listeriosis... read
    So many channels. So much information. How do you compete?

    Marie Yossava

    Issued By Grapevine Communications

    Add these to your internal communications wishlist

    Issued By icandi CQ

    Atmosphere lands three weighty new content clients

    Issued By Atmosphere Communications

    Production
    Three applications for video in channel communication

    Wynand Smit

    Wynand Smit takes a fresh look at how video can be used in the channel environment, like how AI-enabled video screens can "learn" from the data you create when interacting with them... read
    Award-winning videos

    Darren Kerr

    A key component for the award entry, regardless of the category or sector, is the submission video. Darren Kerr goes through some of the key elements of producing an award-winning video... read
    Publishing
    365 Digital partners with Zkhiphani.com to create value for advertisers

    Issued By 365 Digital

    Radio
    Gagasi FM reaffirms the number one spot

    Issued By Gagasi FM

    Gagasi FM joins the Sharks family

    Issued By Gagasi FM

    Research
    Get into your consumers' brain with Richard Shotton's The Choice Factory

    Leigh Andrews

    If you're in the persuasion game and you've ever wanted to better understand your consumers' purchase behaviour, this is the interview for you! I caught up with Richard Shotton, deputy head of evidence of Manning Gottlieb OMD, and author of The Choice Factory: 25 Behavioural Biases That Influence What We Buy. He shares how behavioural science findings can sharpen your brand's advertising and overall creative impact... read
    Edelman Trust Barometer shows drop in trust in SA
    The 2018 Edelman Trust Barometer revealed that while only 14 percent of the general population trusts the government, 77 percent believe that chief executive officers should take the lead on change rather than waiting for the government to impose it... read
    SA women remain underrepresented among the ranks of entrepreneurs
    While South Africa has made progress in reducing the gender bias for women engaging in early stage entrepreneurial activities, the number of women business owners remains constrained... read
    The state of research in the advertising media and marketing industry - Are we keeping with the times?

    Issued By AMASA

    Retail
    #SeamlessAfrica: An Afrocentric approach to store design

    Lauren Hartzenberg

    In the search to become 'more than a store', retailers in Africa need to put their customer at the heart of the operation, says Frans van der Colff... read
    #SeamlessAfrica: Five lessons in customer service from Action Gear

    Lauren Hartzenberg

    According to online retailer Action Gear, their passion for outdoor technical products is second only to their love for stellar customer service... read
    Burberry picks Riccardo Tisci as new creative officer
    Luxury British fashion house Burberry on Thursday announced the appointment of Riccardo Tisci, formerly of Givenchy, as its new chief creative officer to replace Christopher Bailey... read
    Social Media
    How to remain relevant in the Facebook age of meaningful social interactions

    Issued By Madex

    Sponsorship
    Levergy unveils new website

    Issued By Levergy

    PyeongChang - Which company will win the medal for return on investment?

    Dominique Turpin

    As the world's top winter sports stars showed off their athletic prowess in the snow and ice of PyeongChang last month, the thirteen worldwide Olympic sponsors who have helped fund the global spectacle, outdid each other to capture the attention of a billion-strong television audience... read
    Streaming
    Is Spotify launching in South Africa next week?

    Andy Walker

    Well well well. It seems that Swedish music streaming giant Spotify may finally make a play in South Africa.... read
    TV
    SABC poaches Carte Blanche journalist to bolster its news team
    The South African Broadcasting Corporation (SABC) announced on Thursday that veteran presenter and journalist Bongani Bingwa will join its news anchoring pool... read
    Discovery rebrands after Scripps Networks Interactive acquisition
    Discovery Communications has rebranded to Discovery Inc after completing its acquisition of Scripps Networks Interactive... read
    Nickelodeon's Alexi Wheeler on entering the age of content

    Juanita Pienaar

    Nickelodeon's Alexi Wheeler shares about the talk he presented at the 2018 CTIAF, how he feels about the role of women in the animation industry and elaborates on what he thinks the industry as a whole can still improve on... read
    OpenView strengthens its offering with eBella to over one million homes

    Issued By e.tv

    Behind the Selfie
    #BehindtheSelfie with... Tshepang Molisana

    Leigh Andrews

    This week we find out what's really going on behind the selfie with Tshepang Molisana, self-employed freelance writer behind Taste Let's See, who calls herself a technophobe... read
    Fairness First
    #FairnessFirst: Why social media went purple for International #WomensDay

    Leigh Andrews

    You may have noticed lots of purple on your newsfeed today, as International Women's Day is celebrated on 8 March. Here's why this is known as the colour for equality and justice - just what International Women's Day stands for... read
    Africa
    The role of communicators in the SDGs in Africa

    Daniel Munslow

    How Africa's communicators can aid the United Nations in communicating the Sustainable Development Goals (SDGs)... read
    Kenya's A24Media launches $1m media tech investment fund

    Gabriella Mulligan

    Kenyan independent news channel A24Media has announced the launch of a US$1 million investment fund to back innovative media technology developers from around the world... read
    Mobile trends in Nigeria report
    Undoubtedly the giant of Africa - with an estimated population of 194 million people - Nigeria remains the largest mobile market in the continent... read
    International
    The finalists for Inma Global Media Awards announced
    Finalists in the Inma Global Media Awards were announced today, spotlighting excellence in audience, revenue, and brand development by news media companies... read
    Lisbon Advertising Festival announce grand jury panels for Radio and Branded Content
    The first two grand jury panels for the Lisbon International Advertising Festival have been announced... read
    Business
    Applications open for Top Tech Tools for Women in Business
    The ten-week 2018 Top Tech Tools for Women in Business course, hosted by the Cape Innovation and Technology Initiative, in partnership with the City of Cape Town, will kick off on 4 April 2018... read
    Lego to launch its first sustainable, plant-based plastic bricks this year

    Nick Lavars

    After ramping up its efforts to shift towards more sustainable materials in 2015, perennial purveyor of plastic blocks Lego is making good on that promise and is set to launch a new form of eco-friendly playthings... read
    Lifestyle
    iDidTht.com Craft Awards February 2017: Toyota's 'Rami', a well-crafted narrative
    IDidTht's February SA Film Reel Monthly Craft Awards were judged by Gareth McPherson, ECD at Publicis Machine, who selected Toyota's 'Rami' by Paul Ward from 0307 for Best of Reel for Direction Craft... read
    Quotes
    Rose Kennedy
    "Prosperity tries the fortunate, adversity the great."
    Ambrose Bierce
    "Photograph: a picture painted by the sun without instruction in art."
    Lewis Mumford
    "To curb the machine and limit art to handicraft is a denial of opportunity."
    Vincent Van Gogh
    "The more I think about it, the more I realise there is nothing more artistic than to love others."
    Gustave Flaubert
    "The art of writing is the art of discovering what you believe."

    More quotes  Submit a Quote
    Twitter
    socialmedia2day
    @socialmedia2day
    Check out LinkedIn's latest industry report, which provides tips for telco marketers #digitalmarketing https://t.co/03eIAZGeEF
    EllisCorne
    @EllisCorne
    Facebook is testing a new feature for people to share voice clips as status updates.
    darrenp3
    @darrenp3
    We're measuring experiential all wrong https://t.co/mYg8HQk5Hl https://t.co/e30jJFuRXp
    cardilogix
    @cardilogix
    RT @adamiswriting: Here are 13 Facebook Tools Marketers Use to Boost Engagement, with everything from performance insights to video creatio...
    More tweets  Follow

    New business
    • Atmosphere Communications bags three new clients - more info
    • TLC, Hubble enter new advertising deals - more info
    • Capital Communications, DonValley join forces - more info

    More accounts  Submit a New account
    Jobs offered
    Researcher - Johannesburg
    South Africa is one of the most sophisticated, diverse and promising emerging markets in the world. Read more >>



    Business Journalist - Johannesburg
    MyBroadband is expanding its team and would like to add another great business journalist to its roster. Read more >>



    Tech Journalist - Johannesburg
    If the prospect of joining the country's top tech news website as a journalist sounds good, we would love to meet you. Read more >>



    Webmaster/Content Editor - Johannesburg
    Firewater is looking for a webmaster/content manager extraordinaire that has a keen eye for detail and a love for websites, emailers and content. Read more >>



    Operations Assistant - Johhanesburg
    The operations assistant assists the operations team, in coordinating project activities, facilities, logistics and suppliers. Additionally, the incumbent will provide administrative support and reports directly to the operations team leader. Read more >>



    Senior Digital Media Strategist - Johannesburg
    Senior digital media strategist. Read more >>



    Operations/Procurement Manager - Johannesburg
    Rocket Creative, a design, display and digital printing business is looking for an efficient operational administrator to manage the running of their general environment including procurement, production and logistics. Read more >>



    Business Development/Sales Executive - Pretoria
    Not your average Business Development and Sales Job. A good salary, many growth opportunities, a great bonus structure, free food, and cool tech. Read more >>



    Digital Specialist - Johannesburg
    Brand South Africa aims to contribute to the objectives of the National Development Plan by undertaking coordinated initiatives to build South Africa's reputation and contribute to the country's global competitiveness. Read more >>

    Freelance Final Mix Engineer - Cape Town
    Audio Post Production facility seeks freelance mixing engineers to join The Squad, to handle the overflow of broadcast mixing work within their facility. Night shifts and Saturdays. Read more >>


    New events to diarise
    POPI and Email Marketing: A match made in a database - 14 Mar 2018, Johannesburg
    POPI and Email Marketing: A match made in a databaseLegal, Risk and Marketing experts join forces to reveal what POPI thinks about Email Marketing. Read more >>



    JHB Biz Breakfast: How to Master Influencer Marketing - 16 Mar 2018, Johannesburg
    Want to master influencer marketing? Join Meltwater and P&G on Friday 16 March for a JHB Biz Breakfast where we'll show you how. Read more >>



    Brand management
    PRISA - 18 Jun 2018, Johannesburg


    Communication strategy
    PRISA - 20 Jul 2018, Johannesburg


    Videography for non-videographer
    PRISA - 4 Sep 2018 to 5 Sep 2018, Johannesburg


    Writing for SEO purposes
    PRISA - 9 Oct 2018, Johannesburg


    Customer Loyalty Seminar | Cape Town - 14 Mar 2018, Cape Town
    Customer Loyalty Seminar|What Marketers Should Know | 14 March 2018| CT. How loyal are customers really? Hear latest research and trends| email: debbie@knowres.co.za Read more >>

    Potent Digital Storytelling Workshop: Give Your Brand Purpose! - 16 Mar 2018, Cape Town
    Join Jon Savage and Chantel Botha for a potent Digital Storytelling Workshop. Give your brand purpose and get your audience to take note. 16 March 2018 in Cape Town. Read more >>

    Public relations and communication skills
    M Hill Business Solutions - 14 Mar 2018 to 16 Mar 2018, Kempton Park, Johannesburg


    Selling at your higher price - business breakfast
    Power Series - 15 Mar 2018, Randburg | 16 Mar 2018, Umhlanga | 23 Mar 2018, Cape Town


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